Quarterly Journal of Economics
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Выпуск N3 за 1976 год
Опубликовано на портале: 17-09-2003
William James Adams, Janet L. Yellen
Quarterly Journal of Economics.
1976.
Vol. 90.
No. 3.
P. 475-498.
Presents information on a study which analyzed the prevalence of commodity bundling
as a marketing strategy. Cost savings in production, transactions and information
associated with commodity bundling; Characteristics of commodity bundling; Problems
associated with convention price discrimination that can overcome by commodity bundling;
Conclusions. (Из Ebsco)
