Journal of Marketing Research (JMR)
Опубликовано на портале: 29-09-2003Robert P. Leone Journal of Marketing Research (JMR). 1983. Vol. 20. No. 3. P. 291-296.
Examines the relationship between sales and advertising in marketing. Conflict between multivariate time series analysis and traditional econometric analysis; Application of time-series approach in building sales response models; Differences between the performance of the models.