Опубликовано на портале: 30-09-2003Vijay Mahajan Marketing Science. 1995. Vol. 14. No. 3. P. G79-G89.
Discusses the managerial applications of the diffusion model which represents a pattern or regularity in new products and services. Conditions for the application of the model; Pattern of adoption of new products and services; Application of the model to the forecasting of the timing prior to product introduction.