Journal of Political Economy
1925 1942 1964 1973 1974 1978 1979 1980 1981 1983 1984 1985 1986 1987 1989 1991 1994 1995 1996 1997 1998 1999 2000 2001 2002 2004 2007
Опубликовано на портале: 31-01-2007Jeremy I. Bulow, John Geanakoplos, Paul Klemperer Journal of Political Economy. 1985. Vol. 3. No. 93. P. 488-511.
A firm's actions in one market can change competitors' strategies in a second market by affecting its own marginal costs in that other market. Whether the action provides costs or benefits in the second market depends on (a) whether it increases or decreases marginal costs in the second market and (b) whether competitors' products are strategic substitutes or strategic complements. The latter distinction is determined by whether more "aggressive" play (e.g., lower price or higher quantity) by one firm in a market lowers or raises competing firms' marginal profitabilities in that market. Many recent results in oligopoly theory can be most easily understood in terms of strategic substitutes and complements.