Выпуск N4 за 1999 год
Опубликовано на портале: 10-01-2003Tony Kippenberger The Antidote. 1999. Vol. 4. No. 4.
Looks at an approach to scenario planning characterized by its future-oriented attitude, and attributed to Michel Godet - a French strategy specialist. Uses a Figure depicting Godet's scenario method for added emphasis. Depicts Godet's scenario as a description of a future situation and the course of events that allows one to move forward from the original situation to the future situation. Concludes scenario-building teams should be kept together because frequent changes of personnel have an adverse effect.