Journal of Communication Inquiry
Выпуски:
Опубликовано на портале: 11-01-2003
James F. Tracy
Journal of Communication Inquiry.
1999.
Vol. 23.
No. 4.
P. 374-389(16) .
This article analyzes the Walt Disney Company's adaptation of outsourcing and the
relationship between the economics of outsourcing, the goods thus produced bearing
Disney Company--licensed trademarks, and transnational corporations' use of a global
division of labor. Taking Marxist and institutional approaches to capitalist labor
practices and globalization, the author details Disney's outsourcing by examining
the presence of Disney products in the Tucson market. Unlike most analyses of outsourcing,
the author looks first at a local market and the array of Disney goods within that
market and contextualizes the local array in terms of global business practices of
contracting, subcontracting, and setting the conditions of labor. Results indicate
that almost half of the products were produced by countries outside the United States
and other industrialized countries, with an annual wage per worker of $3,955. This
demonstrates one specific way in which a transnational media conglomerate uses the
global division of labor to increase its profits.
