Всего публикаций в данном разделе: 1
Reputation: Studies in the voluntary elicitation of good conduct / Ed. by D.B. Klein. Ann Arbor: University of Michigan Press, 1997. 318 p. (Economics, cognition and society). [книга]
Опубликовано на портале: 20-10-2003
The studies in this volume reveal how vast information systems like Dun & Bradstreet and TRW generate reputation and beneficial exchange, and how brand names, middlemen, and dealers give their own sort of seal of approval. One chapter describes the origins of Underwriters' Laboratories, an organization that sells its inspection services and mark of approval for product safety. Another argues that J. P. Morgan's investment banking service was in large part applying astute judgment in granting the Morgan seal of approval to firms in need of capital. Other, less formal, reputational mechanisms such as gossip, customary law, and written correspondence are also explored. Contexts range from trust among merchants in Medieval Europe, social control in small communities, and good conduct in a vast anonymous society such as our own.