Экономика » Экономика отраслевых рынков » Аграрная экономика » Рынки агропродовольственной продукции
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Опубликовано на портале: 29-11-2003
Claire Chambolle, Eric Giraud-Heraud
2002
We analyse the competition in quality and quantity between a foreign firm and
a domestic firm. The domestic firm can belong to a certification of origin, whereas
its rival uses a pure brand strategy. We will show how the certification can allow
the domestic firm to position itself as a high quality producer and improve the
average quality of the products offered on the market. If, however, the certified
firm offers the low quality good, the certification can permit it to guarantee a
higher profit than that of its competitor and to improve the consumers’ surplus
by
favoring product standardisation.

