Экономика » Экономика отраслевых рынков » Аграрная экономика » Рынки агропродовольственной продукции
Всего публикаций в данном разделе: 1
Certification of 0rigin and Brands Competition /доклад на 10 конгрессе ЕААЕ, Exploring Diversity in the European Agri-Food System, Zaragoza, Spain, 28-31 August 2002 [книги]
Опубликовано на портале: 29-11-2003Claire Chambolle, Eric Giraud-Heraud
We analyse the competition in quality and quantity between a foreign firm and a domestic firm. The domestic firm can belong to a certification of origin, whereas its rival uses a pure brand strategy. We will show how the certification can allow the domestic firm to position itself as a high quality producer and improve the average quality of the products offered on the market. If, however, the certified firm offers the low quality good, the certification can permit it to guarantee a higher profit than that of its competitor and to improve the consumers’ surplus by favoring product standardisation.