Экономика » Экономика отраслевых рынков » Аграрная экономика » Рынки агропродовольственной продукции
Всего публикаций в данном разделе: 3
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Опубликовано на портале: 29-11-2003
Christos Fotopoulos, Athanasios Krystallis, Mitchell Ness
2002
The present study attempts to offer more insights into the Greek wine market with
emphasis on
wines produced from organically grown grapes by relating wine choice to consumers’
personal value
structure. With the use of a qualitative sample and applying the Means-end Chains
methodology and the
corresponding “laddering” interviewing technique, it attempts first to
reveal the way basic motives are
linked to wine shopping behaviour of consumers and the way wine purchase-relevant
knowledge is
stored and organised in their memory in relation to their personal values. Then,
by discriminating
between organic food buyers and non-buyers, the study identifies motivational and
cognitive
discriminating differences between the two consumer types, which can offer a solid
explanation as to
their distinctive purchasing behaviour in respect of the organic products.


Опубликовано на портале: 04-01-2004
Hermann Lotze, Steffen Noleppa
Boston: Kluwer Academic Publishers, 2000, 429-443 с.
The paper discusses the general need for institutional innovation in the Russian
Federation. An attempt to establish a Market Information System for the agro-food
sector in Tula Oblast is taken as an example illustrating specific implementation
problems. From the experience gained in this case, the authors derive some recommendations
for improving institutional change in the process of transition. Important issues
here are the adoption of a more general approach towards human resource development,
the scheduling of longer time horizons in support projects, and improved vertical
and horizontal co-ordination within the institutional network.


Опубликовано на портале: 04-01-2004
Cristina Marreiros, Mitchell Ness
Zaragoza, 2002
The objectives of this paper are to examine consumers’ perceptions of Protected
Designation of Origin (PDO) beef on the basis of a survey of consumers and buyers
of beef.
The paper identifies a profile of PDO beef consumers, examines their behaviour and perceptions on PDO beef, derives the dimensions of perceptions of PDO beef, and establishes segments based upon those dimensions. The results reveal that PDO consumers are representative of all geographical regions, age and profession groups, are lighter consumers of beef and shop for food mainly in the butchers. Consumers’ perceptions on PDO beef emphasises quality, safety, and control. However, underlying those perceptions are six main dimensions and it is possible to identify three segments of PDO beef consumers: a faithful consumer group, an unaware consumer group, and a sensory, price conscious group.
The paper identifies a profile of PDO beef consumers, examines their behaviour and perceptions on PDO beef, derives the dimensions of perceptions of PDO beef, and establishes segments based upon those dimensions. The results reveal that PDO consumers are representative of all geographical regions, age and profession groups, are lighter consumers of beef and shop for food mainly in the butchers. Consumers’ perceptions on PDO beef emphasises quality, safety, and control. However, underlying those perceptions are six main dimensions and it is possible to identify three segments of PDO beef consumers: a faithful consumer group, an unaware consumer group, and a sensory, price conscious group.

