Экономика » Экономика отраслевых рынков » Аграрная экономика » Рынки агропродовольственной продукции
Всего публикаций в данном разделе: 5
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Опубликовано на портале: 29-11-2003
Claire Chambolle, Eric Giraud-Heraud
2002
We analyse the competition in quality and quantity between a foreign firm and
a domestic firm. The domestic firm can belong to a certification of origin, whereas
its rival uses a pure brand strategy. We will show how the certification can allow
the domestic firm to position itself as a high quality producer and improve the
average quality of the products offered on the market. If, however, the certified
firm offers the low quality good, the certification can permit it to guarantee a
higher profit than that of its competitor and to improve the consumers’ surplus
by
favoring product standardisation.


Опубликовано на портале: 04-01-2004
Ольга Константиновна Ястребова
Boston: Kluwer Academic Publishers, 2000, 337-358 с.
The paper analyzes some empirical aspects of competition in the Russian food market.
The forms of competition in the economy under transition are discussed and empirical
studies summarize the results of a survey carried out on the Russian food industry
covering 61 firms. The survey focused on current marketing strategies and marketing
problems of Russian food companies and their assessment concerning the nature of
competition and its effects on the economic environment. The survey also addressed
the issue of how government activities impact the competitive environment for agro-food
firms. Some changes in the situation of agro-food industries after the financial
crisis in August 1998 are also examined.


Опубликовано на портале: 30-11-2003
R. Barrena, M. Sanchez, A. Gracia, Jose Maria Gil
2002
Recent food scares in the food market has caused a reduction in consumer’s
confidence
in the food system that it has induced a significant reduction in consumption in
a sector,
the beef sector that was already characterized by a saturated trend in quantity terms.
In
this context, all participants in the beef production system are facing to a greatchallenge,
to retrieve consumer’s confidence in the food chain and to mitigate the reduction
in beef consumption. The aim of the paper is to analyse the impact of consumer’s
confidence in the food system as well as other factors on the explanation of food
consumption reduction. A structural modelling approach has been used to analyse factors
affecting the reduction in beef consumption in two different regions characterised
by different production systems and different marketing strategies (PGI beef label).
Results indicate that main factor explaining the reduction in beef
consumption is the confidence in the beef and a positive relation has been found.
Moreover, confidence in a product is directly related to the perceived quality offered
by farmers and other decision makers on the beef chain, and to the consumer involvement
with the product. Therefore, the main implication is that participants in the food
chain has to develop adequate communication strategies such as quality labelling
in order to increase consumers perceive quality because, higher quality perception
will recover consumers’ confidence in beef, and therefore, it will mitigate
beef consumption reduction.


Опубликовано на портале: 29-11-2003
Christos Fotopoulos, Athanasios Krystallis, Mitchell Ness
2002
The present study attempts to offer more insights into the Greek wine market with
emphasis on
wines produced from organically grown grapes by relating wine choice to consumers’
personal value
structure. With the use of a qualitative sample and applying the Means-end Chains
methodology and the
corresponding “laddering” interviewing technique, it attempts first to
reveal the way basic motives are
linked to wine shopping behaviour of consumers and the way wine purchase-relevant
knowledge is
stored and organised in their memory in relation to their personal values. Then,
by discriminating
between organic food buyers and non-buyers, the study identifies motivational and
cognitive
discriminating differences between the two consumer types, which can offer a solid
explanation as to
their distinctive purchasing behaviour in respect of the organic products.


Опубликовано на портале: 30-11-2003
Mario Mazzocchi, Gianluca Stefani
2002
The paper develops a measure of consumer welfare losses associated with withheld
information
about BSE linkage with vCJD. food safety. The Cost of Ignorance (COI) is measured
by comparing the utility of the informed choice with the utility of the uninformed
one, under condition of improved information. Unlike previous work, based on a single
equation demand model, the measure is obtained retrieving a cost function from a
dynamic Almost Ideal Demand System. The results indicate that Italian consumers bore
a significant loss because of the delayed release of information.

