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Putting Auction Theory to Work [книги]
Опубликовано на портале: 13-02-2007
Paul Robert Milgrom
Cambridge, UK and New York: Cambridge University Press, 2006, cерия "Churchill Lectures in Economics", 392 с.
This book provides a comprehensive introduction to modern auction theory and its
important new applications. It is written by a leading economic theorist whose suggestions
guided the creation of the new spectrum auction designs. Aimed at graduate students
and professionals in economics, the book gives the most up-to-date treatments of
both traditional theories of 'optimal auctions' and newer theories of multi-unit
auctions and package auctions, and shows by example how these theories are used.
The analysis explores the limitations of prominent older designs, such as the Vickrey
auction design, and evaluates the practical responses to those limitations. It explores
the tension between the traditional theory of auctions with a fixed set of bidders,
in which the seller seeks to squeeze as much revenue as possible from the fixed set,
and the theory of auctions with endogenous entry, in which bidder profits must be
respected to encourage participation.


