Всего публикаций в данном разделе: 18
Книги
Авторы: |
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Опубликовано на портале: 05-01-2003
Rafael Andreu, Sandra Sieber
2003
In todays competitive landscape organizational learning and knowledge management
initiatives are
emerging of powerful sources of competitive advantage. In this paper, the researches
report on the design and expected result of a survey on knowledge management, which
has been designed putting special emphasis on the interplay between the technical
and non-technical aspects of learning and knowledge management initiatives. Questionnaires
have been sent to 1100 firms from 11 industries in Spain, in order to be able to
conduct both intra- and inter-industry analysis. In addition, in order to enrich
the results, in-depth interviews was going to be held with selected companies. This
allowed the authors to report on (1) what knowledge management initiatives was planned
and carried out, (2) the role of technology in these initiatives, (3) the role of
non-technical aspects like career planning and human resource policies, (4) the perceived
effectiveness of the initiatives, and (5) the main underlying causal dynamics at
work.


Опубликовано на портале: 25-12-2002
Maria Bengtsson, Anders Soderholm
2002
The paper starts with a discussion on time, and on how different time reckoning systems
have been introduced and used to coordinate activities. The discussion leads to the
conclusion that time has become institutionalized and conceived of as a taken-for-granted
commodity. At the same time, however, time is socially constructed. We argue that
different constructions of time can be escribed using four dimensions (rate, duration,
synchronization, and sequence), and that that the construction of time, as far as
the four dimensions are concerned, is of importance for the organizing and coordination
of activities. Four different coordinating principles (time schedules,
levelers, checkpoints, and brackets) are derived from a discussion on the four dimensions.
Thereafter five empirical examples on coordination of time are presented. The empirical
examples are used to further analyze the coordinating principles and suggest a comprehensive
understanding of the when-question.


Опубликовано на портале: 26-04-2007
Mason A. Carpenter, William Gerard Sanders
Изд-во: Prentice-Hall, 2006, 431 с.
Carpenter/Sanders is the first book built around a dynamic perspective on strategy. Three themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the integration of formulation and implementation, and (3) strategic leadership. Crafting Business Strategy for Dynamic Contexts- chapter 6 is the aggregate of much of the current research on dynamic strategies, including: Competitive Dynamics, Technological Changes, and Hypercompetition . After reading the chapter, students will learn models that guide them through formulating and implementing a strategy in a dynamic, or changing, environment. Strategy Diamond: The strategy diamond outlines five key elements necessary for creating a complete strategy: arenas, vehicles, differentiators, staging, and economic logic. The Strategy Diamond gives students a concrete model for considering all aspects of a strategy in order to create and implement a complete strategy. The arenas and staging elements deal specifically with the dynamic aspect of strategy. How Would You Do That” exercises- There are two of these robust exercises in each chapter, immersing students in the implementation challenges real companies face. The exercises allow implementation to remain in the forefront of the student’s minds even in the formulation chapters. Market- For undergraduate/MBA strategic management courses.


Strategic Management in Action [книги]
Опубликовано на портале: 23-04-2007
Mary Coulter, Jerald R. Smith, Peggy A. Golden
London: Longmans, 2006, 380 с.
A guide integrating the most current strategic management theories and practices,
with an array of interactive features. Includes comprehensive cases at the end of
each chapter, of companies such as Levi-Strauss and Starbucks, a companion Web site
giving students access to online study guides, Internet resources, and more


Опубликовано на портале: 25-12-2002
John Hendry, David Seidl
2002
In this paper we draw on Niklas Luhmanns social systems theory, and in particular
his concept of an episode, to guide research into strategic practice and its relationship
to the operating routines of an organization. Episodes, in Luhmanns theory, provide
a mechanism by which a system can suspend its routine structures and so initiate
a reflection on and change of these structures. Applying this theory to the organisational
process of strategic change, the authors draw attention to the routine nature of
strategic episodes and to their organisational role as the effective locus of strategic
practice and the interaction between strategic and operating routines.


Опубликовано на портале: 22-06-2004
"Лидерство без границ" - книга, в которой изложены новейшие концепции в
области менеджмента,
стратегического управления, маркетинга и намечены контуры перемен и новаций, ведущих
к успеху в новом мире без границ. По мнению авторов - ведущих
бизнес-стратегов
компании Accenture и признанных специалистов в области менеджмента из фонда Дракера,
современные лидеры должны вырваться из узких границ своих офисов и научиться эффективно
использовать информационные технологии, создавать альянсы, партнерства и сетевые
организации.
В книге затронуты проблемы лидерства и управления не только в контексте бизнеса, но также исследованы вопросы оптимизации деятельности некоммерческих организаций и государственных структур. Таким образом, книга заинтересует самый широкий круг руководителей, а также преподавателей и учащихся экономических вузов.
М.: Альпина Паблишер, 2001. - 315 с.
В книге затронуты проблемы лидерства и управления не только в контексте бизнеса, но также исследованы вопросы оптимизации деятельности некоммерческих организаций и государственных структур. Таким образом, книга заинтересует самый широкий круг руководителей, а также преподавателей и учащихся экономических вузов.
М.: Альпина Паблишер, 2001. - 315 с.

Опубликовано на портале: 25-12-2002
Ulla Johansson, Lisbeth Svengren
2002
This paper describes the theoretical frame of reference and research methods for
a planned research program. The aim of the program is to explore different patterns
of collaboration and power games between industrial designers, engineers and marketers.
Two main theoretical strategies will be used: On one hand, we are trying to understand
the different professional groups own sense-making of the situation. This is done
through symbolic interactionism and Weick's theoretical perspective. On the other
hand we also try to understand the collaboration from an outside analysis or a deconstruction
influenced by Latour and Cooren.


Опубликовано на портале: 05-01-2003
Konstantinos C. Kostopoulos, Yiannis E. Spanos, Gregory P. Prastacos
2003
Over the last years the resource-based view (RBV) of strategic management has attracted
wide academic and managerial attention. Drawing on RBV literature, this paper analyses
the interrelationships between RBV and organizational innovation. The authors examine
those aspects of RBV that critically determine the firms capacity to innovate by
integrating the relevant theoretical and empirical evidence. A number of contributions
setting the ground for future empirical research are provided.


Опубликовано на портале: 25-12-2002
Juha-Antti Lamberg, Grant T. Savage, Kalle Pajunen
2002
In this study we analyze possible links between new institutional economics and stakeholder
management models. The authors' preliminary findings fit with the traditional political
organization argument: namely that firms organizational decision-making include explicit
and implicit aspects, shaped by institutional and technical constraints, and that
decisions have to be balanced from this perspective. As an illustrative empirical
material the authors use failed merger and acquisition process between United Airlines
and US Airways 2000 2001. The basic theorizing methods used in this paper are the
alternate template strategy, and comparative analysis between the two readings (texts).
The authors suggestion is that the two theoretical frameworks are complementary,
and could be useful when studying / estimating the influence of inter-organizational
negotiations to organizational decisionmaking, and especially strategizing.


Опубликовано на портале: 11-12-2002
Sophia Philippidou, Klas Eric Soderquist, Gregory P. Prastacos
2002
Building on coevolution theory and existing knowledge about strategic and organizational
change, this paper develops a conceptual framework for studying change in organizations
as coevolution. The focus is on how organizations create constructed environmental
conditions, hence forming the context for themselves and other organizations and
their environment. The paper illustrates this problematic by focusing on the interplay
between public and private organizations. A set of propositions and an integrated
framework laying the ground for future empirical research are developed.


Опубликовано на портале: 25-12-2002
Miguel A. Rodriguez, Joan Enric Ricart, Pablo Sanchez
2002
Does the need for sustainable development hinder businesses ability to create value?
Is firms competitiveness negatively affected by considering that need? After quickly
reviewing the main literature contributions on the relationship between business
and society, and drawing from resource-based view of the firm and sustainable development
literature, this paper presents a proposal for a dynamic and sustainable view of
the firm. It shows how considering the changes introduced into the competitive landscape
by sustainable development influences the way in which companies develop their resources,
capabilities and activities, fostering the persistence of competitive advantages
based on knowledge and innovation.


Опубликовано на портале: 23-01-2003
Edgar Schein
San Francisco: Jossey-Bass, 1992
'Organizational learning, development and planned change cannot be understood without
considering culture as a primary source of resistance to change.' Thus argues Schein
in the second edition of this seminal book. The work is organized into six parts,
dealing with
a.what culture is and does;
b.the dimensions of culture;
c.how to study and interpret culture;
d.the role of leadership in building culture;
e.the evolution of culture and leadership and;
f.learning cultures and learning leaders.
Schein's discussion of learning draws explicitly on the thinking of Donald Michael,
Tom Malone and Peter Senge and asserts that the leaders of the future will have to
be perpetual learners.
This is a highly readable book, which pulls together insights from both the academic
and practitioner worlds. Its canvass is broad but represents the real depth of understanding
that comes from an expert who has spent years developing his knowledge of this topic.


Опубликовано на портале: 23-01-2003
Peter Senge, Charlotte Roberts, Richard Ross, Art Kleiner, George Roth, Bryan Smith
New York: Doubleday & Company, 1999
Since Peter Senge published his groundbreaking book The Fifth Discipline, he and
his associates have frequently been asked by the business community: "How do we go
beyond the first steps of corporate change? How do we sustain momentum?" They know
that companies and organizations cannot thrive today without learning to adapt their
attitudes and practices. But companies that establish change initiatives discover,
after initial success, that even the most promising efforts to transform or revitalize
organizationsdespite interest, resources, and compelling business resultscan fail
to sustain themselves over time. That's because organizations have complex, well-developed
immune systems, aimed at preserving the status quo.
Now, drawing upon new theories about leadership and the long-term success of change
initiatives, and based upon twenty-five years
of experience building learning organizations, the authors of The Fifth Discipline
Fieldbook show how to accelerate success and avoid the obstacles that can stall momentum.
The Dance of Change, written for managers and executives at every level of an organization,
reveals how business leaders can work together to anticipate the challenges that
profound change will ultimately force the organization to face. Then, in a down-to-earth
and compellingly clear format, readers will learn how to build the personal and organizational
capabilities needed to meet those challenges.
These challenges are not imposed from the outside; they are the product of assumptions
and practices that people take for grantedan inherent, natural part of the processes
of change. And they can stop innovation cold,unless managers at all levels learn
to anticipate them and recognize the hidden rewards in each challenge, and the potential
to spur further growth. Within the frequently encountered challenge of "Not Enough
Time," for examplethe lack of control over time available for innovation and learning
initiativeslies a valuable opportunity to reframe the way people organize their workplaces.
This book identifies universal challenges that organizations ultimately find themselves
confronting, including the challenge of "Fear and Anxiety"; the need to diffuse learning
across organizational boundaries; the ways in which assumptions built in to corporate
measurement systems can handcuff learning initiatives; and the almost unavoidable
misunderstandings between "true believers" and nonbelievers in a company.
Filled with individual and team exercises, in-depth accounts of sustaining learning
initiatives by managers and leaders in the field, and well-tested practical advice,
The Dance of Change provides an insider's perspective on implementing learning and
change initiatives at such corporations as British Petroleum, Chrysler, Dupont, Ford,
General Electric, Harley-Davidson, Hewlett-Packard, Mitsubishi Electric, Royal Dutch/Shell,
Shell Oil Company, Toyota, the United States Army, and Xerox. It offers crucial advice
for line-level managers, executive leaders, internal networkers, educators, and others
who are struggling to put change initiatives into practice.


Опубликовано на портале: 10-01-2003
Lyndon Simkin, Sally Dibb
Санкт-Петербург: Питер, 2002
Ключ к успеху в любом бизнесе грамотное определение целевого потребителя. Сейчас
это понимают не только теоретики маркетинга, но и специалисты-практики, работающие
на рынке. Возможно, и вы задумывались над тем, как провести сегментирование, но мысль
о том, что это нечто невообразимо сложное вас останавливала. Мы надеемся, что эта
книга полностью изменит такое мнение. Написанная в стиле практического руководства,
она охватывает весь процесс сегментирования от анализа ситуации до составления маркетинговой
программы, причем каждый этап изложен логично и доступно, с использованием множества
практических рекомендаций. Книга будет полезна для маркетологов, предпринимателей,
студентов экономических вузов, изучающих маркетинг.



Маркетинговые каналы [книги]
Опубликовано на портале: 20-05-2004
Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan
Санкт-Петербург: Вильямс, 2002, 624 с.
В пятом издании книги « Маркетинговые каналы » основное внимание авторов сосредоточено
на описании процессов формирования, развития и долговременного поддержания эффективных
отношений между членами маркетинговых каналов, которые призваны обеспечить достижение
конкурентных преимуществ как каждой отдельной фирмой, так и всеми компаниями, входящими
в состав канала. Читателю предложены рекомендации, использование которых поможет
при принятии как тактических, так и стратегических управленческих решений.
При этом
основное внимание уделено обсуждению вопросов планирования, организации и управления
альянсами разнообразных организаций и учреждений, а также функциональных подразделений
компаний, участвующих в процессе доставки товаров и услуг различным потребителям - производственным и коммерческим структурам, а также конечным пользователям. Если
управление маркетинговым каналом осуществляется действительно эффективно, вы можете
быть уверены в том, что конечный потребитель будет полностью удовлетворен
как временем
получения товара или услуги, так и местом их приобретения и, соответственно, способом
приобретения.
В книге очень подробно проанализированы проблемы обеспечения надлежащего уровня
обслуживания как конечных потребителей доставляемых по маркетинговому каналу товаров
и услуг, так и организаций, входящих в состав самого канала.


