Всего публикаций в данном разделе: 2
Generating Cooperative Behavior Between The Unacquainted: A Case Study Of The Renault/Nissan Alliance Formation Process [книги]
Опубликовано на портале: 11-12-2002Pierre-Yves Gomez, Harry Korine, Olivier Masclef
How can unacquainted organizations generate cooperative behavior? The researchers address this question in a case study of the process that leads to a strategic alliance between French and Japanese auto-makers Renault and Nissan - two organizations with no prior basis for a core of cooperative behavior to exist. Analyzed in the spirit of theory development, the case study turns on inter-individual processes and time. The data lead us to a gift-theoretical interpretation. Building upon the fundamental anthropological idea of gift / contra-gift (Mauss, 1925/1990) to describe cooperative behaviors between unacquainted individuals, researchers articulate how different types of gifts and the pace of reciprocal giving are employed to generate cooperative behavior over time. Critically for practical relevance and theoretical scope, the gift-theoretical approach developed does not impose linearity: the generation of cooperative behavior can be routinized, escalated, or even reversed. To the literature on cooperation in inter-organizational relationships, researchers offer an interpretative framework for further theoretical elaboration and empirical testing. To the literature on strategic alliances, researchers present the groundwork for bringing the "beginning back in" to the study of how partnerships evolve.
Опубликовано на портале: 11-12-2002Arnaldo Camuffo
The paper discusses the relationship between globalization and, modularization and outsourcing in the auto industry. It maintains that modularity is a broad concept, applicable and applied to product design, manufacturing and organization and that modularization is a strategy aimed at reducing the complexity stemming from globalization of products, markets and production. However, modularity has only recently moved its first steps in auto design and manufacturing and is a vaguely defined and ambiguously used concept in the auto industry. The paper suggests that, in the auto industry, economic and institutional factors related to globalization represent key drivers of modularization as much as technology. Besides, as the auto industry globalize, modularization and outsourcing, though remaining conceptually distinct, tend to become, in practice, increasingly inseparable.