Всего публикаций в данном разделе: 3
Книги
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Опубликовано на портале: 11-12-2002
Adrian Atilio Caldart, Joan Enric Ricart
2002
During the last years a debate has raged within the field of Strategic Management
between a rational view (IO, Positioning School, Strategic Planning, Cybernetics)
and a Complex Adaptive Systems (CAS) view (Emergent strategies,complexity theory,
chaos theory) of the field. This paper attempts to shed some light around an issue
which must be clarified for the better development of such debate. Being the CAS
view a response to the new realities of environmental turbulence, it was discussed
which are the behavioral sources of such turbulence in order to clarify if such phenomena
is a qualitatively new reality of business environments, or simply a contingent but
circumstantial feature affecting many industries. For this purpose, the authors introduced
and applied a theoretical model that conceives the strategy of the firm, as a dialectic
process in a situation of conflict.


Опубликовано на портале: 15-12-2002
Praima Chayutsahakij, Sharon Poggenpohl
2002
User information is an important source of user-centered innovation. Through
the investigation of 47 user-centered case studies collected from leading design
consulting firms, this study aims to establish the relationship between user-research
and design innovation, to identify the research characteristics and analytic models
critical to each innovation situation, and to discuss where, why, and how the research
and analysis should be done so that information is gathered efficiently and is available
to the team at the right time in the multi-disciplinary design process. This study
suggests new approaches to user-research planning, an alternative mental model of
design innovation, and a different way of describing user-research in relation to
design innovation. The investigation reveals how user-research should be planned,
conducted and tailored for each innovation situation.


Опубликовано на портале: 11-12-2002
Erik Lerdahl
2002
This article presents a new method for the development of product ideas, where the
initial focus for development is not product ideas, but fantasy worlds. Based on
a mental visualization session groups develop fantasy worlds through writing stories
in circles. Some of these stories are acted out in scenario play. Phrases from these
stories are then used as basis for idea development. This method gives interesting
ideas that would be hard to come up with through traditional brainstorming. It helps
to get a broader and deeper understanding of the design task and it strongly influences
the
team spirit and atmosphere. The method is presented through a case with industrial
design students in Oslo, where the task was to develop new mouth hygiene products
for the Norwegian company Jordan.

