Всего публикаций в данном разделе: 1
Опубликовано на портале: 28-05-2008Lucy Daley, Margaret Bruce
It has been assumed by design professionals and educators that designers are innovators or at least contribute to innovation, indeed there have been numerous studies linking design to creativity and innovation. Often design is linked to intangible as well as tangible values in product success but do we know exactly how; what models exist; and how do designers really provide real value to the organisation and indeed to the supply chain? These are the questions that this current research study has been addressing in the UK.