Всего публикаций в данном разделе: 1
Опубликовано на портале: 13-03-2007Feng Li
Blackwell Publishing, 2006, 264 с.
What is e-Business: How the Internet Transforms Organizations provides a thorough and reflective introduction to business strategies and organisational innovations for the Internet world. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena in the e-arena.Based on over 10 years' experience teaching e-Business modules at both postgraduate and undergraduate levels, Feng Li's textbook takes the reader through the vast range of issues surrounding e-Business. What is e-Business covers key topics such as:- New technologies and new business environment as the context for E-Business- Emerging strategies and business models developed in response to the internet and related technologies- Organizational innovations necessary in order to implement and manage E-Business strategies and E-Business models- The transformation of various industries, from banking, music, retailing, telecoms, to public services- Emerging issues such as privacy, security, identity and online presence, as well as legal, regulatory, social and political issues.Students and teachers alike will welcome this coherent, well-tested text, with its student-friendly case examples, questions and summaries. What is e-Business is supported by online lecturer and student resources, available at www.blackwellpublishing.com/fengli.