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Опубликовано на портале: 13-03-2007
Feng Li
Blackwell Publishing, 2006, 264 с.
What is e-Business: How the Internet Transforms Organizations provides a thorough
and reflective introduction to business strategies and organisational innovations
for the Internet world. This much-needed new text gives business and technology students
the integrated framework they need to interpret conflicting and rapidly changing
business phenomena in the e-arena.Based on over 10 years' experience teaching e-Business
modules at both postgraduate and undergraduate levels, Feng Li's textbook takes the
reader through the vast range of issues surrounding e-Business. What is e-Business
covers key topics such as:- New technologies and new business environment as the
context for E-Business- Emerging strategies and business models developed in response
to the internet and related technologies- Organizational innovations necessary in
order to implement and manage E-Business strategies and E-Business models- The transformation
of various industries, from banking, music, retailing, telecoms, to public services-
Emerging issues such as privacy, security, identity and online presence, as well
as legal, regulatory, social and political issues.Students and teachers alike will
welcome this coherent, well-tested text, with its student-friendly case examples,
questions and summaries. What is e-Business is supported by online lecturer and student
resources, available at www.blackwellpublishing.com/fengli.


