Эксоцман
на главную поиск contacts
Мы не берем все книги по признаку формального соответствия темам. Отбираем лучшее по качеству и релевантности. (подробнее...)
Всего публикаций в данном разделе: 205

Книги

Авторы:  
Названия:
А Б В Г Д Е Ж З И ЙК Л М Н О П Р С Т У Ф Х Ц Ч Ш ЩЭ Ю Я
1 2 3 4 5 7 9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 

Опубликовано на портале: 01-02-2004
Сергей Арсеньевич Ерофеев, Goward H. Davis
Москва: Ин-т социологии РАН, 2000, 27-52 с.
Практика эмпирических культурных исследований, социологического изучения этнических отношений и отношений между участниками институционализированных коммуникационных процессов не способствует оправданию упрощенного оптимизма, характерного для модели мультикультурализма. Вместе с тем транскультуральность как понятие в состоянии преодолеть узость понятий глобализации и партикуляризации, поскольку последние сами осуществляются в рамках транскультуральности. В социальной теории продолжаются попытки выявления процессов обмена и взаимодействия в противовес тенденциям к разделению, попытки построения рыночной модели культуры как здоровой конкуренции единичных культур (однако не выступающих в качестве отдельных культур как отдельных сущностей). Стремление к постулированию принципа порядка в многообразии сегодня не сводится к постмодернистским заявлениям – это выражается и в более конвенциональном подходе к феномену фрагментации на локальном уровне, что на деле может отражать логику глобализации в силу ее необходимого дополнения через построение местных выражений (релевантных локальных смыслов).
ресурс содержит полный текст, либо отрывок из него ресурс содержит прикрепленный файл

Опубликовано на портале: 25-11-2003
David A. Aaker, Velayudhan Kumar, George Day
New York: John Wiley & Sons, 2003
In a world exploding with marketing data, this book keeps pace with the latest tools, applications, and developments in marketing research. The new Eighth Edition shows managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results.

В книге содержатся описания новейших инструментов, разработок, методов маркетинговых исследований. Эта книга поможет менеджерам и исследователям разобраться в том, когда можно и необходимо применять маркетинговые исследования, какие существуют альтернативы исследований, как распознать эффективные и неэффективные исследования и как интерпретировать и использовать результаты.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 25-11-2003
Gerald Albaum, Jesper Strandskov, Edwin Duerr
Изд-во: Prentice-Hall, 2002, 673 с.
The text provides a marketing management approach to international marketing with a particular emphasis on export development and management. The key procedural aspects and activities that managers must know are covered, but from a managerial perspective rather than a 'how to' viewpoint. Other modes of market entry are covered thoroughly so that marketing managers can make evaluations and develop appropriate strategies for each market.

Авторы рассматривают менеджериальный подход к международному маркетингу с особым акцентом на развитии и управлении экспортной деятельностью. Книга охватывает ключевые процедурные аспекты и виды деятельности, которыми должен владеть каждый менеджер, принимающий решения в области международного маркетинга.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию

Опубликовано на портале: 29-10-2003
Like the successful and widely-adopted first edition, this second edition is designed to explain the concept of rational expectations and its implications for macroeconomics. A highly successful attempt to make this difficult, important and controversial field accessible to students.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 31-12-2003
John C. Beghin, Jean-Christophe Bureau, Sophie Drogue
Durban, 2003
We introduce an easily implemented and flexible calibration technique for partial demand systems, combining recent developments in incomplete demand systems and a set of restrictions conditioned on the available elasticity-estimates. The technique accommodates various degrees of knowledge on cross-price elasticities, satisfies curvature restrictions, and allows the recovery of an exact welfare measure for policy analysis. The technique is illustrated with a partial demand system for food consumption in Korea for different states of knowledge on cross-price effects. The consumer welfare impact of food and agricultural trade liberalization is measured.
ресурс содержит прикрепленный файл

Опубликовано на портале: 13-01-2004
Daniel Berkowitz, David N. DeJong
Berlin, 2000
In previous work BERKOWITZ and DEJONG, used regional commodity-price data covering the period 1993-96 to document the existence of an internal economic border that divides Russia into two distinct economic regions: the ‘Red Belt’ and the ‘rest of Russia’. The Red Belt represents a group of regions that have broadly resisted the implementation of federally initiated market reforms. Here, we extend this work by quantifying two economic implications of this internal border. First, we show that the Red-Belt border has limited the transmission of price signals to regions within the Red Belt. Second, we show that regions within the Red Belt have experienced extremely poor growth performances relative to Russia as a whole.
ресурс содержит прикрепленный файл

Опубликовано на портале: 14-10-2003
This comprehensive book applies modern economic principles to study a firm's strategic position. The book integrates insights from the theory of the firm, industrial organization and strategy research while building upon a strong theoretical and empirical foundation familiar to academics working in economics and strategy. The broad sweep of modern economics and strategy research is organized and presented in an appealing format. Many topics dovetail with important current research agendas. In this edition, the authors have completely reworked their discussions of a number of difficult topics, such as "make or buy fallacies", competitor identification, commitment, and strategic positioning. They also introduce a "make or buy issue tree" and an "industry analysis checklist" that readers should find very useful when assessing make or buy decisions and performing five forces analyses.
ресурс содержит полный текст, либо отрывок из него ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 21-10-2003
This book reexamines one of the most provocative and debated models of bureaucratic behavior, as developed by William A. Niskanen in his seminal book, Bureaucracy and Representative Government(1971). His theory has been discussed, tested, and amended by scholars over twenty years. In The Budget-Maximizing Bureaucrat, Niskanen now offers his own reassessment. Thirteen scholars then evaluate the wide array of findings, both qualitative and quantitative, relevant to the various aspects of the model, offering conclusions about the merits and limits of the theory and suggesting alternative explanations of bureaucratic behavior.
ресурс содержит полный текст, либо отрывок из него ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 24-12-2003
Stefan Bojnec, Liesbeth Dries, Johan Swinnen
Durban, 2003
This paper analyses the determinants of agricultural labor flows and the role of human capital in this process on the basis of the Slovenian Labor Force Surveys for the years 1993 to 1999. The household heads living in larger households, having a larger farm size, and working full-time (more hours per week) in permanent jobs are more likely to stay in agricultural employment. The empirical evidence clearly suggests that human capital plays a crucial role for labor mobility and labor adjustment. Young, female and educated individuals are more likely to enter into employment in non-agricultural, particularly service activities.

There are remarkable circular flows of elderly and less educated persons between being employed in agriculture, unemployment and retirement pools. Small-scale and part-time farming provide temporary employment opportunities. Investments in human capital to improve quality of labor in agriculture and to increase mobility and flexibility of labor are the key issues in synergy reducing labor mismatch and improving efficiency in labor flow adjustment.
ресурс содержит прикрепленный файл

Опубликовано на портале: 19-04-2007
James F. Bolt, Michael E. McGrath, Mike Dulworth
San Francisco: Jossey-Bass, 2005, 196 с.
Strategic Executive Development--written by three leaders in the field of executive development, James F. Bolt, Michael McGrath and Michael Dulworth--shows how world-class companies use executive development to drive business strategy and affect growth. This important resource presents five strategic uses of executive development that produce demonstrable business impact. Based on empirical data gathered from their extensive research and consulting, and a comprehensive survey of executive development in leading organizations, this book answers the key question: What are the investments in executive development that have the biggest impact? Using illustrative case studies, the authors clearly demonstrate how executive development is being successfully implemented at some of the world's most recognizable and enduring companies, including Texas Instruments. These cases describe what is working and why, offer insights into the key process steps, and show how companies have measured and validated the effects of executive development. Strategic Executive Development offers the framework needed to create an executive development strategy and program that will help your organization achieve measurable business results and develop the executive capabilities needed to win in the marketplace
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 30-08-2003
Lans Arij Bovenberg, Johan J. Graafland, Ruud A. de Mooij
2003
This paper employs MIMIC, an applied general equilibrium model of the Dutch economy, to explore various tax cuts aimed at combating unemployment and raising labor supply. MIMIC combines modern labor-market theories, a firm empirical foundation detailed description of Dutch labor-market institutions. We develop a small aggregate model which contains the core of MIMIC, namely wage setting, job matching, labor supply demand. In addition to illustrating the main economic mechanisms in MIMIC shows the advantages of employing a larger, more disaggregated model that accounts for heterogeneity, institutional details, and more economic mechanisms. Targeting in-work benefits at the low skilled is the most effective way to cut economy-wide unemployment quality and quantity of labor supply. Cuts in social security contributions paid by employers and subsidies for hiring long-term unemployed reduce unskilled unemployment most substantially. Tax cuts in the higher tax brackets boost the quantity and quality of formal labor supply but are less effective in reducing unemployment and in raising unskilled employment and female labor supply.

After Fordism [книги]
Опубликовано на портале: 25-03-2008
Robert Boyer, Jean-Pierre Durand
Изд-во: Palgrave Macmillan, 1997, 176 с.
After the Second World War, the economics of the western capitalist countries were based on a production system called fordism, but in the mid 1970s this system began to break down, and it has been in crisis since. But does resolving this crisis imply a complete break with the past, notably with the principles of Taylor and Ford? Based on an analysis of the transformations currently taking place in several international companies, this book reveals the complexities and subtleties of today's transitions.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 28-05-2008
Marc Buelens, Geert Devos
2002
The overall picture of change effectiveness is rather gloomy. The change environment presented in terms of two general dimensions: power distance and uncertainty. The authors revealed and described the four generic change failures: leadership failure, negotiation failure, registration failure and action-planning failure. In conclusion the authors presents three major reasons for change failures: fail to see that their environment is changing; fail to apply the right strategies in view of the organizational environment so even the correct assessment of the environment and the selection of the correct strategy can lead to change failure.
ресурс содержит прикрепленный файл

Опубликовано на портале: 25-12-2003
Hannah Chaplin, Sophia Moissey Davidova, Matthew Gorton
Durban, 2003
Survey evidence from three Central European Countries (Czech Republic, Hungary and Poland) is analysed to identify the degree of non-agricultural farm diversification and the factors facilitating or impeding it in individual farms. The effect of diversification on rural job creation is investigated. The results indicate that the level of diversification is relatively small and enterprise diversification by farmers is unlikely to generate sufficient new jobs and solve the problem of high rural unemployment. The attempt to transpose the Western European model of agricultural diversification to the acceding countries via the SAPARD programme is questionable, as non-farm centric rural policies appear to be more appropriate.
ресурс содержит прикрепленный файл

Опубликовано на портале: 25-06-2004
In this book, Roger Chartier and his associates explore the history of a cultural practice that has become common and widespread: the writing of letters. They begin by examining the invention of norms for writing letters in the Middle Ages, and the fixing of these norms in popular manuals of various kinds. They then analyse the letterwriting models developed in the ancien regimes, showing how these models were linked to court literature, on the one hand, and to the popular books distributed by pedlars, on the other. Finally, they discuss the models of letter-writing developed during the nineteenth century. The nineteenth century, they argue, was a decisive period in the history of letter-writing, partly because of the rapid rise in rates of literacy and partly due to broader social and economic transformations which increased the need for writing letters.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)