Всего публикаций в данном разделе: 187
Книги
Авторы: |
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Опубликовано на портале: 28-04-2004
Abraham KaplanПерев.: Инна Феликсовна Девятко (ориг.: Русский)
San Francisco: Chandler, 1964
Предлагается перевод первой главы (с сокращениями).


Опубликовано на портале: 25-11-2003
David A. Aaker, Velayudhan Kumar, George Day
New York: John Wiley & Sons, 2003
In a world exploding with marketing data, this book keeps pace with the latest tools,
applications, and developments in marketing research. The new Eighth Edition shows
managers and researchers when marketing research can and should be used, what research
alternatives exist, how to recognize effective and ineffective research, and how
to interpret and apply the results.
В книге содержатся описания новейших инструментов, разработок, методов маркетинговых исследований. Эта книга поможет менеджерам и исследователям разобраться в том, когда можно и необходимо применять маркетинговые исследования, какие существуют альтернативы исследований, как распознать эффективные и неэффективные исследования и как интерпретировать и использовать результаты.
В книге содержатся описания новейших инструментов, разработок, методов маркетинговых исследований. Эта книга поможет менеджерам и исследователям разобраться в том, когда можно и необходимо применять маркетинговые исследования, какие существуют альтернативы исследований, как распознать эффективные и неэффективные исследования и как интерпретировать и использовать результаты.



Опубликовано на портале: 25-11-2003
Gary Armstrong, Philip Kotler
Изд-во: Prentice-Hall, 2003, 714 с.
For courses in Principles of Marketing.
This accessible, streamlined introduction to marketing by two of today's best selling
marketing authors helps students master the basic principles and practices of modern
marketing in an enjoyable and practical way. Its coverage balances upon three essential
pillars(1) theory and concepts; (2) practices and applications; and (3) pedagogycultivating
an efficient, effective teaching and learning environment.
Рекомендуется использовать учебник в курсах Принципы маркетинга. Эта книга поможет студентам изучить базовые принципы и практику современного маркетинга.
Рекомендуется использовать учебник в курсах Принципы маркетинга. Эта книга поможет студентам изучить базовые принципы и практику современного маркетинга.



Введение в маркетинг [книги]
Опубликовано на портале: 19-05-2004
Gary Armstrong, Philip Kotler
Санкт-Петербург: Вильямс, 2000, 640 с.
Совместными усилиями двух известных специалистов Гари Армстронга и
Филиппа Котлера
был создан прекрасный учебник по маркетингу для начинающих. Эта книга в популярной,
увлекательной и доступной форме знакомит с основами маркетинга. В ней удивительно
удачно сочетаются теоретические сведения, примеры их практического
применения в реальной
жизни и специальные методические приемы, облегчающие усвоение материала. Последняя
особенность делает эту книгу полезной не только для студентов, но и для преподавателей.
Кроме того, вся книга буквально "напичкана" информацией о перспективах развития
маркетинга,
связанных с новыми маркетинговыми технологиями, Internet, электронными
базами данных,
особенностями проведения исследований в Web и использованием
технологических преимуществ
глобальных коммуникаций. В конце каждой главы помещен раздел, связанный с работой
в Internet, который позволяет всем читателям ближе познакомиться с увлекательным
миром интерактивного маркетинга.



Опубликовано на портале: 25-10-2003
Many undergraduate texts treat macroeconomics as a set of distinct topics rather
than as a unified body of theory and empirical findings. In contrast, this text by
Alan Auerbach and Laurence Kotlikoff uses a single analytic framework - the two-period
life-cycle model - to explore and connect each of the major issues in contemporary
macroeconomics. The model describes the evolution of the economy over time in terms
of the behavior of overlapping generations of individuals, each of whom lives for
two periods: youth and old age. This versatile framework can encompass most macroeconomic
schools of thought through the alteration of key assumptions. The use of one basic
model also allows the authors to explore important topics not always addressed adequately
in other texts; these include credit constraints, real business cycles, generational
accounting, and international capital flows markets.
Written in a clear, accessible style, this shortened and simplified second edition provides a systematic way to interpret macroeconomic outcomes, to understand various policy proposals, and to appreciate how individuals and firms fit into the big picture.
Written in a clear, accessible style, this shortened and simplified second edition provides a systematic way to interpret macroeconomic outcomes, to understand various policy proposals, and to appreciate how individuals and firms fit into the big picture.




Опубликовано на портале: 30-07-2004
Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley
New York: McGraw-Hill, 1999
Данная книга "Маркетинг, шестое издание" является лидером среди учебников
по маркетингу и может быть использована
преподавателями, проповедующими разные подходы к обучению: как традиционные (лекционные),
так и современные (интерактивные).


Опубликовано на портале: 30-12-2003
Guy Blaise Nkamleu, Jim Gokowski, Harounan Kazianga
Durban, 2003
This paper examines changes in agricultural productivity in 10 Sub-saharan countries.
The relative
performance of agricultural sector was gauged using data envelopment analysis. From
a panel data set of the
10 countries which included the 28-year period 1972-1999, mathematical programming
methods were used
to measure Malmquist indexes of total factor productivity. It was found that, during
that period, total factor
productivity have experienced a negative evolution in sample countries. A decomposition
of those measures
suggest that, most of the weak performance of factors productivity is attributable
more to technological
change than technical efficiency change. French-speaking countries better succeeded
to raise their
productivity than English-speaking countries do. In addition, it have been found
that Sahelian countries
failed to rise their agricultural productivity compared to forest countries where
a positive evolution have
been detected.


Принципы инвестиций [книги]
Опубликовано на портале: 19-05-2006
Zvi Bodie, Alex Kane, Alan J. Marcus
Москва: Вильямс, 2002, 984 с.
Рассматриваются основные проблемы управления инвестиционным процессом.
Всесторонне отражены наиболее значимые изменения на
мировых финансовых рынках за последнее десятилетие, непосредственно затрагивающие
сферу инвестиционного бизнеса. Структура книги соответствует методике подготовки
и аттестации специалистов в Институте дипломированных финансовых аналитиков.
Читатели смогут воспользоваться набором электронных таблиц Excel, позволяющим досконально
изучить различные теоретические понятия. Электронные
таблицы открываются через Word Wide Web на соответствующем Web-сайте. Дают представление
о сложнейших аналитических инструментах, используемых профессионалами инвестиционного
бизнеса.



Опубликовано на портале: 24-12-2003
Ayalneh Bogale, Konrad Hagedorn, Benedikt Korf
Durban, 2003
This paper seeks to address the question: why does poverty persist in
rural Ethiopia? We argue that it is
largely a lack of entitlements to fundamental livelihood assets which urges poor
rural farmers into livelihood
diversification to make a living. We base our findings on empirical work,
which is based on information
gathered from a three-round survey of 149 rural households in Ethiopia during 1999/2000
cropping season.
The FGT poverty index is employed to examine the extent and severity of
rural poverty and reveals that
nearly 40% of the sample households live below poverty line with average poverty
gap of 0.047. The binary
logit estimates shed light on factors behind the persistence of poverty
and indicates that rural poverty is
strongly linked to entitlement failures to crucial assets such as land, human capital
and oxen. The study also
reveals that poor households attempt to smooth their consumption and income
through livelihood
diversification, among which petty trading, charcoal making and fuelwood gathering
for sale, brewing and


Опубликовано на портале: 11-12-2002
Frank Brueck, Astrid Kainzbauer
2002
When European managers of differing cultural backgrounds meet, they often have considerable
difficulties when it comes to understanding one another. These cultural dissimilarities
have a decidedly negative influence on their ability to collaborate.. The factor
Culture can be especially disturbing when the acting persons are not aware of their
cultural dissimilarities. Since the differences between Europeans are not as obvious
as between Japanese and German businessmen, for example, people tend to neglect the
influence of Culture in business relations in Europe.
One innovative way of researching cultural differences is the Cultural Standard Method.
It is based on a qualitative research approach and provides a tool for identifying
cultural differences on a more subtle level. The purpose of this paper is to describe
the cultural standards method as a tool for the comparison of European business cultures
and to give examples of recent research results.


Опубликовано на портале: 11-11-2004
Willem Hendrik Buiter, Kenneth M. Kletzer
1997
We investigate how the ability of the government to depart from budget balance and issue debt expands the set of equilibria that can be supported using lump-sum tax-transfer investments. We show how this depends on the restrictions that exist on the capacity to tax and make transfer payments, and what these restrictions imply for the government's ability to issue debt.
Central to our analysis is the definition of solvency for an infinite-lived government in an infinite-lived economy with overlapping generations of finite-lived households. Our specification is derived from the demand for public debt by private agents and the non-negativity constraints on the capital stock and on private consumption by all generations. Under fairly tight restrictions on the government's tax-transfer menu, our solvency constraint implies the conventional solvency constraint.
With unrestricted taxes and transfers Ponzi finance is always possible but "inessential": it does not expand the set of equilibria that can be supported. Ponzi finance can be "essential" when taxes and transfers are restricted. The paper establishes a number of results that demonstrate how the government's ability to issue debt allows restricted tax-transfers schemes to support all equilibria attainable using unrestricted taxes and transfers.
Central to our analysis is the definition of solvency for an infinite-lived government in an infinite-lived economy with overlapping generations of finite-lived households. Our specification is derived from the demand for public debt by private agents and the non-negativity constraints on the capital stock and on private consumption by all generations. Under fairly tight restrictions on the government's tax-transfer menu, our solvency constraint implies the conventional solvency constraint.
With unrestricted taxes and transfers Ponzi finance is always possible but "inessential": it does not expand the set of equilibria that can be supported. Ponzi finance can be "essential" when taxes and transfers are restricted. The paper establishes a number of results that demonstrate how the government's ability to issue debt allows restricted tax-transfers schemes to support all equilibria attainable using unrestricted taxes and transfers.


Adaptive Learning Routines and Time in Strategic Decision-Making Processes in Emerging
Markets [книги]
Опубликовано на портале: 11-12-2002
Li-Choy Chong, Klaus Kukovetz
2002
This paper attempts to map out the learning routines of organizations in adapting
their
decision-making processes to the emerging market environment of China. The ability
to
increase the speed and quality of learning through conscious exploitation of learning
routines
would bring about better performance faster and hence would be of strategic importance
to
the firm. The findings have shown that this can be achieved through improving the
efficiency
of learning routines, e.g. through intentional learning, the employment of experienced
decision-making agents, or better timing of actions and interventions. Strategic
time concepts
are found to be extremely relevant.


Опубликовано на портале: 30-10-2003
Kevin J. Clancy, Peter C. Krieg
USA: Free Press, 2000
In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure
back to bad marketing strategy, and the even worse implementation of that strategy.
Excess testosterone, they argue, compels senior managers to make decisions intuitively,
instinctively, quickly, and, unfortunately, disastrously.
In this informative and enlightening book, Clancy and Krieg confront these "over-and-over-again"
marketers, who don't have time to do it right the first time, but endless time and
a company bankroll to do it wrong over and over again. The authors draw from their
decades of consumer and business-to-business marketing experience to describe the
intuitive decision-making practices that permeate business today, and demonstrate
how these practices lead to disappointing performance.
Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions
are made today with how they should be made. The authors give equal treatment to
targeting, positioning, product development, pricing, customer service, e-commerce,
marketing planning, implementation, and more as they present counterintuitive ideas
for building and introducing blockbuster marketing programs.
The tools to create exceptional marketing programs really do exist, and they are
all here in Counterintuitive Marketing, the ultimate practical guide for any company
of any size.
«Алогичный маркетинг» - это практическое руководство для компаний любого размера, содержащее инструменты для создания исключительных программ маркетинга. В своей книге авторы разбирают причины провалов и неудач различных компаний, сводя все к простой, как все гениальное, формуле: плохая маркетинговая стратегия плюс еще худшее осуществление этой стратегии ведут к провалу. При этом авторы показывают, что быстрые, необдуманные, принимаемые интуитивно решения – все это первопричина неудач. Книга поможет читателям пройти весь процесс принятия маркетинговых решений и сравнить то, как сегодня зачастую принимаются маркетинговые решения и как они должны приниматься.
«Алогичный маркетинг» - это практическое руководство для компаний любого размера, содержащее инструменты для создания исключительных программ маркетинга. В своей книге авторы разбирают причины провалов и неудач различных компаний, сводя все к простой, как все гениальное, формуле: плохая маркетинговая стратегия плюс еще худшее осуществление этой стратегии ведут к провалу. При этом авторы показывают, что быстрые, необдуманные, принимаемые интуитивно решения – все это первопричина неудач. Книга поможет читателям пройти весь процесс принятия маркетинговых решений и сравнить то, как сегодня зачастую принимаются маркетинговые решения и как они должны приниматься.



Опубликовано на портале: 30-11-2003
J. Stephen Clark, Kurt K. Klein, William A. Kerr
2003
A new procedure is developed to estimate innovation possibility frontiers and test
for biases in technological
change. Using data on four inputs (land, machinery, chemicals and labour) from central
Canada (Ontario and
Quebec) over the period 1926-1985, we find that the innovations possibilities frontier
shifts neutrally over
time. This is consistent with Ahmad.s model of induced innovations, but is not consistent
with de Janvry.s
application of Ahmad.s model to the historical development of Argentine agriculture.
Agricultural research
in Canada has been conducted with the objective of developing cost minimizing
technologies. Empirical
support was found for this notion in the development of the innovation possibilities
frontier.

