Книги

Предлагается перевод первой главы (с сокращениями).

In a world exploding with marketing data, this book keeps pace with the latest tools, applications, and developments in marketing research. The new Eighth Edition shows managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results.

В книге содержатся описания новейших инструментов, разработок, методов маркетинговых исследований. Эта книга поможет менеджерам и исследователям разобраться в том, когда можно и необходимо применять маркетинговые исследования, какие существуют альтернативы исследований, как распознать эффективные и неэффективные исследования и как интерпретировать и использовать результаты.

For courses in Principles of Marketing. This accessible, streamlined introduction to marketing by two of today's best selling marketing authors helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars(1) theory and concepts; (2) practices and applications; and (3) pedagogycultivating an efficient, effective teaching and learning environment.

Рекомендуется использовать учебник в курсах Принципы маркетинга. Эта книга поможет студентам изучить базовые принципы и практику современного маркетинга.

Совместными усилиями двух известных специалистов Гари Армстронга и Филиппа Котлера был создан прекрасный учебник по маркетингу для начинающих. Эта книга в популярной, увлекательной и доступной форме знакомит с основами маркетинга. В ней удивительно удачно сочетаются теоретические сведения, примеры их практического применения в реальной жизни и специальные методические приемы, облегчающие усвоение материала. Последняя особенность делает эту книгу полезной не только для студентов, но и для преподавателей. Кроме того, вся книга буквально "напичкана" информацией о перспективах развития маркетинга, связанных с новыми маркетинговыми технологиями, Internet, электронными базами данных, особенностями проведения исследований в Web и использованием технологических преимуществ глобальных коммуникаций. В конце каждой главы помещен раздел, связанный с работой в Internet, который позволяет всем читателям ближе познакомиться с увлекательным миром интерактивного маркетинга.

Many undergraduate texts treat macroeconomics as a set of distinct topics rather than as a unified body of theory and empirical findings. In contrast, this text by Alan Auerbach and Laurence Kotlikoff uses a single analytic framework - the two-period life-cycle model - to explore and connect each of the major issues in contemporary macroeconomics. The model describes the evolution of the economy over time in terms of the behavior of overlapping generations of individuals, each of whom lives for two periods: youth and old age. This versatile framework can encompass most macroeconomic schools of thought through the alteration of key assumptions. The use of one basic model also allows the authors to explore important topics not always addressed adequately in other texts; these include credit constraints, real business cycles, generational accounting, and international capital flows markets.

Written in a clear, accessible style, this shortened and simplified second edition provides a systematic way to interpret macroeconomic outcomes, to understand various policy proposals, and to appreciate how individuals and firms fit into the big picture.

Данная книга "Маркетинг, шестое издание" является лидером среди учебников по маркетингу и может быть использована преподавателями, проповедующими разные подходы к обучению: как традиционные (лекционные), так и современные (интерактивные).

This paper examines changes in agricultural productivity in 10 Sub-saharan countries. The relative performance of agricultural sector was gauged using data envelopment analysis. From a panel data set of the 10 countries which included the 28-year period 1972-1999, mathematical programming methods were used to measure Malmquist indexes of total factor productivity. It was found that, during that period, total factor productivity have experienced a negative evolution in sample countries. A decomposition of those measures suggest that, most of the weak performance of factors productivity is attributable more to technological change than technical efficiency change. French-speaking countries better succeeded to raise their productivity than English-speaking countries do. In addition, it have been found that Sahelian countries failed to rise their agricultural productivity compared to forest countries where a positive evolution have been detected.

Рассматриваются основные проблемы управления инвестиционным процессом. Всесторонне отражены наиболее значимые изменения на мировых финансовых рынках за последнее десятилетие, непосредственно затрагивающие сферу инвестиционного бизнеса. Структура книги соответствует методике подготовки и аттестации специалистов в Институте дипломированных финансовых аналитиков. Читатели смогут воспользоваться набором электронных таблиц Excel, позволяющим досконально изучить различные теоретические понятия. Электронные таблицы открываются через Word Wide Web на соответствующем Web-сайте. Дают представление о сложнейших аналитических инструментах, используемых профессионалами инвестиционного бизнеса.

This paper seeks to address the question: why does poverty persist in rural Ethiopia? We argue that it is largely a lack of entitlements to fundamental livelihood assets which urges poor rural farmers into livelihood diversification to make a living. We base our findings on empirical work, which is based on information gathered from a three-round survey of 149 rural households in Ethiopia during 1999/2000 cropping season. The FGT poverty index is employed to examine the extent and severity of rural poverty and reveals that nearly 40% of the sample households live below poverty line with average poverty gap of 0.047. The binary logit estimates shed light on factors behind the persistence of poverty and indicates that rural poverty is strongly linked to entitlement failures to crucial assets such as land, human capital and oxen. The study also reveals that poor households attempt to smooth their consumption and income through livelihood diversification, among which petty trading, charcoal making and fuelwood gathering for sale, brewing and

When European managers of differing cultural backgrounds meet, they often have considerable difficulties when it comes to understanding one another. These cultural dissimilarities have a decidedly negative influence on their ability to collaborate.. The factor Culture can be especially disturbing when the acting persons are not aware of their cultural dissimilarities. Since the differences between Europeans are not as obvious as between Japanese and German businessmen, for example, people tend to neglect the influence of Culture in business relations in Europe. One innovative way of researching cultural differences is the Cultural Standard Method. It is based on a qualitative research approach and provides a tool for identifying cultural differences on a more subtle level. The purpose of this paper is to describe the cultural standards method as a tool for the comparison of European business cultures and to give examples of recent research results.

We investigate how the ability of the government to depart from budget balance and issue debt expands the set of equilibria that can be supported using lump-sum tax-transfer investments. We show how this depends on the restrictions that exist on the capacity to tax and make transfer payments, and what these restrictions imply for the government's ability to issue debt.
Central to our analysis is the definition of solvency for an infinite-lived government in an infinite-lived economy with overlapping generations of finite-lived households. Our specification is derived from the demand for public debt by private agents and the non-negativity constraints on the capital stock and on private consumption by all generations. Under fairly tight restrictions on the government's tax-transfer menu, our solvency constraint implies the conventional solvency constraint.
With unrestricted taxes and transfers Ponzi finance is always possible but "inessential": it does not expand the set of equilibria that can be supported. Ponzi finance can be "essential" when taxes and transfers are restricted. The paper establishes a number of results that demonstrate how the government's ability to issue debt allows restricted tax-transfers schemes to support all equilibria attainable using unrestricted taxes and transfers.

This paper attempts to map out the learning routines of organizations in adapting their decision-making processes to the emerging market environment of China. The ability to increase the speed and quality of learning through conscious exploitation of learning routines would bring about better performance faster and hence would be of strategic importance to the firm. The findings have shown that this can be achieved through improving the efficiency of learning routines, e.g. through intentional learning, the employment of experienced decision-making agents, or better timing of actions and interventions. Strategic time concepts are found to be extremely relevant.

In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions intuitively, instinctively, quickly, and, unfortunately, disastrously. In this informative and enlightening book, Clancy and Krieg confront these "over-and-over-again" marketers, who don't have time to do it right the first time, but endless time and a company bankroll to do it wrong over and over again. The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance. Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions are made today with how they should be made. The authors give equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs. The tools to create exceptional marketing programs really do exist, and they are all here in Counterintuitive Marketing, the ultimate practical guide for any company of any size.

«Алогичный маркетинг» - это практическое руководство для компаний любого размера, содержащее инструменты для создания исключительных программ маркетинга. В своей книге авторы разбирают причины провалов и неудач различных компаний, сводя все к простой, как все гениальное, формуле: плохая маркетинговая стратегия плюс еще худшее осуществление этой стратегии ведут к провалу. При этом авторы показывают, что быстрые, необдуманные, принимаемые интуитивно решения – все это первопричина неудач. Книга поможет читателям пройти весь процесс принятия маркетинговых решений и сравнить то, как сегодня зачастую принимаются маркетинговые решения и как они должны приниматься.

A new procedure is developed to estimate innovation possibility frontiers and test for biases in technological change. Using data on four inputs (land, machinery, chemicals and labour) from central Canada (Ontario and Quebec) over the period 1926-1985, we find that the innovations possibilities frontier shifts neutrally over time. This is consistent with Ahmad.s model of induced innovations, but is not consistent with de Janvry.s application of Ahmad.s model to the historical development of Argentine agriculture. Agricultural research in Canada has been conducted with the objective of developing cost minimizing technologies. Empirical support was found for this notion in the development of the innovation possibilities frontier.