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Всего публикаций в данном разделе: 31

Книги

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А Б В Г Д Е Ж З И ЙК Л М Н О П Р С Т У Ф Х Ц Ч Ш ЩЭ Ю Я
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Опубликовано на портале: 02-03-2004
Orley C. Ashenfelter, David Zimmerman, Philip Levine
New York: John Wiley & Sons, 2002, 600 с.
Guide makes these tools accessible and easy to understand by bringing issues to life with persuasive, real life applications to real economic problems. Every major econometric method is illustrated by a persuasive, real life example applied to real data. Explores subjects such as sample design, which are critical to practical application econometrics.

Опубликовано на портале: 25-11-2003
Duncan Boughton, David L. Tschirley, Higino Marrule, Ballard Zulu
2003
Cotton is one of the most important smallholder cash crops in Sub-Saharan Africa (SSA). How to ensure input supply, credit recovery and competition is a subject of intense policy debate. This paper examines the performance of cotton sector development policies in Mozambique and Zambia. Both countries face the challenge of organizing input supply to farmers in the absence of rural credit markets, and competing in international markets distorted by production subsidies in developed countries. Both countries privatized cotton ginning in the 1990s. Emerging from civil war, Mozambique established geographical monopolies to interlink input and output markets and facilitate credit recovery. In Zambia, the government completely liberalized the cotton sector, forcing the private sector to deal with the problem of input distribution and credit recovery by itself. Despite being landlocked, Zambia.s cotton sector has achieved better performance in terms of both value of cotton output per hectare and smallholder share of world market prices. An analysis of the institutional and technical factors behind the two countries. performance provides insights to guide the design of public/private partnerships relevant to many SSA countries.
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Опубликовано на портале: 31-05-2003
Simon Cooper, Elizabeth D. Zwicky, Brent Chapman
Изд-во: Символ-Плюс, 2002, 928 с.
Всегда лучше с самого начала спроектировать надежную сеть, чем исправлять промахи и недостатки в уже работающей системе. Безопасности в Интернете посвящено достаточно книг, но одной из лучших считается `Создание защиты в Интернете`.
ресурс содержит полный текст, либо отрывок из него ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 29-11-2003
Karsten Kyed, Niels Kaergard, Henrik Zobbe
2002
The multifunctional character of agriculture is used as a main argument for agricultural support. This argument is theoretical analyzed in a model with decreasing marginal utility and it is shown that such a support must depend on the size of the agricultural sector. Consequently the argument is not valid for a common policy for very different countries as the EU-countries.
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Опубликовано на портале: 31-12-2003
Laure Latruffe, Kelvin Balcombe, Katarzyna Zawalinska, Sophia Moissey Davidova
Durban, 2003
The technical and scale efficiency of Polish farms is analysed, using Data Envelopment Analysis. Efficiency differences are measured according to farm specialisation, in crop or livestock, at two points in time during transition, 1996 and 2000. The statistical variability of efficiency estimates is investigated. The efficiency results are reviewed in the light of confidence intervals provided by bootstrapping and of a summary measure introduced in this study ‘the coefficient of separation’. The inference analysis suggests that farms might be less efficient than revealed by the point estimates alone, and that they might not be clearly different from each other.
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Опубликовано на портале: 30-10-2003
Roland T. Rust, Valarie Zeithaml, Katherine Lemon
New York: Free Press, 2000
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base.
The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers of customer equity - Value Equity, Brand Equity, and Retention Equity - and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity.

In this age of one-to-one marketing, understanding how to drive Customer Equity is central to the success of any firm. In particular, Driving Customer Equity will be essential reading for any marketing manager and, for that matter, any manager concerned with growing the value of the firm's customer base.
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Опубликовано на портале: 12-12-2003
Ran Tao, Mingxing Liu, Qi Zhang
Durban, 2003
This paper places the problem of Chinese rural taxation in the context of government regulation and tries to present an integrated theoretical framework of rural development in China in the past two decades. Our theoretical framework can reconcile the stylized facts that the average level of rural taxation relative to rural net income after the 1990s did not increase very fast, but rural taxation became a very serious problem in this period. We found that this is in large part due to the increase of rural income disparity after 1990s and the uneven tax and fee distribution among different income groups. We argue that differentiated enforcement of the government regulations such as grain procurement and birth control play an important role in the rural taxation problem, and more generally, the problem of expanding local government size and rising rural income disparity. The empirical findings do support our hypothesis.
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Опубликовано на портале: 05-01-2003
Andrew B. Williams, Xudong Zhang
2003
This paper examines the underlying nature of production development, its relationship to industry & markets within China, & its implications for Western collaboration. A substantive literature review is supported by a case illustration, selected from a random sample of low technology manufacturing companies.
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Опубликовано на портале: 29-11-2003
Romuald I. Zalewski, Eulalia Skawicska
2002
A questionnaire method has been used to collect the empirical data on the food processing enterprises. Data were collected for 36 out of 68 enterprises having ISO 9001 / 2 (April 2000). Value chain as a modeling power of competitive advantage, determinants of quality management system efficiency, participation of knowledge and skills in formation of firm competence were discussed.
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Опубликовано на портале: 26-04-2007
Antonello Zanfei
Изд-во: Edward Elgar, 2006, 249 с.
This book gets to the root of how and why multinational firms differ in the cross-border creation, transfer and diffusion of technology, and provides fresh evidence on the effects that these differences have on productivity and innovation in the economic systems in which they are active.
Davide Castellani and Antonello Zanfei consider multinationals as heterogeneous institutions that combine internal networks of subsidiaries with external networks of collaborative linkages, to bridge different economic and innovation systems. They examine heterogeneity in productivity and innovative behavior between multinational and national firms, as well as across and within multinationals. The authors argue that not every foreign firm is a good source of externality, and not every domestic firm is equally well placed to benefit from multinationals. It is shown that spillovers from multinationals differ according to the technological profiles, embeddedness and linkage creation of both foreign and domestic firms active in local markets. The book supports this view with empirical evidence based on illustrative case studies, and on econometric analysis using extensive firm-level datasets on multinational activities, innovation and economic performances
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Опубликовано на портале: 25-01-2003
Victor Zarnowitz
Chicago: University of Chicago Press, 1992
This volume presents the most complete collection available of the work of Victor Zarnowitz, a leader in the study of business cycles, growth, inflation, and forecasting.
With characteristic insight, Zarnowitz examines theories of the business cycle, including Keynesian and monetary theories and more recent rational expectation and real business cycle theories. He also measures trends and cycles in economic activity; evaluates the performance of leading indicators and their composite measures; surveys forecasting tools and performance of business and academic economists; discusses historical changes in the nature and sources of business cycles; and analyzes how successfully forecasting firms and economists predict such key economic variables as interest rates and inflation.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию

Опубликовано на портале: 30-01-2003
Victor Zarnowitz
Chicago: University of Chicago Press, 1992
This volume presents the most complete collection available of the work of Victor Zarnowitz, a leader in the study of business cycles, growth, inflation, and forecasting.
With characteristic insight, Zarnowitz examines theories of the business cycle, including Keynesian and monetary theories and more recent rational expectation and real business cycle theories. He also measures trends and cycles in economic activity; evaluates the performance of leading indicators and their composite measures; surveys forecasting tools and performance of business and academic economists; discusses historical changes in the nature and sources of business cycles; and analyzes how successfully forecasting firms and economists predict such key economic variables as interest rates and inflation.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 04-01-2004
Jurgen Zeddies
Boston: Kluwer Academic Publishers, 2000, 471-493 с.
This paper analyzes the situation of large scale farms, mostly former kolkhozes and sovkhozes, in the Russian transition period. A continuing, significant decline in land use, employment, production, productivity, liquidity and financial results since privatization in 1992 and after the considerable changes in economic and legal sphere in 1995-96 is documented.

The development of factor endowment, crop and livestock production, marketing and management failures rising from necessary adjustment to the changing economic environment and organization problems are elaborated. Finally the paper gives some policy recommendations for improving the economic setting in which Russia’s large scale farms have to operate.
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Опубликовано на портале: 09-11-2003
SERVICES MARKETING, 3/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy and the managerial content, in the rest of the text, is framed by the GAPS model. Additionally, the authors continue to refine conceptual frameworks for developing effective services marketing strategy and have incorporated more coverage of the use of technology and business-to-business applications in this edition.

В книге приводится обзор и анализ проблем, практики и стратегий маркетинга услуг. В качестве основы используется GAPS модель качества услуг.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 19-08-2004
Jim Zelazny
Москва: ИКСИ РАН, 2004, 144 с.
Книга «Бизнес-презентация» предлагает практические подсказки и советы, которые помогут вам ответить на широкий круг вопросов: начиная с того, как выбрать подходящую интонацию до того, как наиболее убедительно представить слушателям ваши выводы.
Джин Желязны наряду с отдельными приемами подготовки презентаций рассматривает общие вопросы и идеи, лежащие в основе успешных презентаций.
Он объясняет, насколько важно понимать, зачем и для кого вы выступаете и почему вы должны тщательно отрепетировать вашу презентацию;
рассказывает, как и для чего великие ораторы, от комиков до политиков, развивали в себе способность хранить молчание.
Книга будет полезна всем, кому приходится участвовать в публичных выступлениях или их подготовке: менеджерам, политикам, преподавателям, студентам, журналистам и другим специалистам.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)