Эксоцман
на главную поиск contacts
Мы не берем все книги по признаку формального соответствия темам. Отбираем лучшее по качеству и релевантности. (подробнее...)
Всего публикаций в данном разделе: 144

Книги

Авторы:
А Б В Г Д Е Ж З И Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Э Ю Я
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
Названия:
все А Б В Г Д Е Ж З И ЙК Л М Н О П Р С Т У Ф Х Ц Ч Ш ЩЭ Ю Я
1 2 3 4 5 7 9 AB C D E F G H I J K L M N O P Q R S T U V W X Y Z
 

Опубликовано на портале: 25-11-2003
Charles M. Futrell
USA: McGraw-Hill, 2003, 580 с.
ABCs of Relationship Selling is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Up-john, and Ayerst and from the authors sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that selling skills are a valuable asset. This affordable, brief paperback contains a wealth of exercises and role plays is perfect for a selling course where professors spend considerable time utilizing other resources and projects. The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate selling course.

Книга написана практиком, имеющим многолетний опыт работы в различных компаниях, а также консультирования в области продаж. Это пособие прекрасно подходит для использования в курсах "Управления продажами", поскольку содержит множество упражнений и ролевых игр.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 21-01-2004
Authors develop a model that captures important features of debt crises of the Brazilian type. Its applicability to Brazil lies in the fact that (1) in Brazil the macro fundamentals were sound (e.g., a primary surplus, a relatively low debt/GDP ratio, etc.); and (2) in the Brazilian case the trigger appears to be the forthcoming elections, with an expected regime change.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию

Опубликовано на портале: 30-10-2003
Richard W. Lewis
USA: Charles Tuttle Co., 1996
Perhaps a sign of ultimate success at branding, Absolut has convinced thousands of consumers to buy a book of ads, promoting its product. But in the face of such an inventive campaign, who can resist this beautiful collection of the published ads, the Absolut rejects (ads that fell under the editor's axe), and an inside look at how the ads were created.

История создания успешного бренда и рекламы водки “Абсолют”.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 14-05-2004
Sheila Slaughter, Larry L. Leslie
Baltimore: Johns Hopkins University Press, 1999, 296 с.
The globalization of the political economy at the end of the twentieth century is destabilizing the patterns of university professional work developed over the past hundred years. One of the major changes that has taken place as a result of globalization is that faculty, who were previously situated between capital and labor, are now positioned squarely in the marketplace. To grasp the extent of changes taking place and to understand the forces of change, Academic Capitalism examines the current state of academic careers and institutions, with a particular focus on public research universities in the United States, Canada, the United Kingdom, and Australia. In this wide-ranging analysis, Slaughter and Leslie leave no aspect of academic work unexplored: undergraduate and graduate education, teaching and research, student aid policies, and federal research policies. All are part of the equation. The authors pay particular attention to how faculty spend their time, what forces drive their choices of activities, and what this means for higher education.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию

Опубликовано на портале: 31-12-2003
Roberto J. Garcia
Durban, 2003
The Uruguay Round of GATT introduced market disciplines to international trade in agricultural commodities. However, in cases where countries negotiated the right to limit market access, support domestic production at high levels and subsidize exports, the spirit of the WTO rules have been violated. The Norwegian meat market (beef, pork, lamb and mutton, and chicken) situations are studied in terms of the policy implications and WTO commitments. If Norway's policy objective is to target some level of production that satisfies its non-trade concerns, then semi-decoupled income support could be an improvement over a policy mix that simultaneously restricts market access, provides domestic support and applies export subsidies.
ресурс содержит прикрепленный файл

Опубликовано на портале: 30-11-2003
Shyamal K. Chowdhury
2003
This paper assesses the impact of access to information on farm household.s factor market participation. The paper tries to answer two questions. First, does use of telephone have any impact on farm household's factor market participation decision? Second, correcting for market participation, does use of telephone have any impact on the type of factor adjustment decision? For the first question, the paper uses a bivariate probit to correct for omitted variable bias and for the second question, the paper uses a two stage probit. Empirical findings of this paper suggest that access to information in the form of use of telephone has significant positive impact on factor market participation. The difference in market participation between telephone users and nonusers is around 14 percent. However, once a household participate in the market, the use of telephone does not have any impact on specific factor market participation.
ресурс содержит прикрепленный файл

Опубликовано на портале: 04-01-2004
Karen Macours, Johan Swinnen
Boston: Kluwer Academic Publishers, 2000, 9-35 с.
Economic reforms have induced different output and productivity changes in Russia, China and the transition countries of Eastern Europe. The main objective of this paper is to analyze what has caused these differences in performance. We discuss how initial conditions and reform policy choices affect changes in property rights, production organization, terms of trade, and the liberalization of the economy. We analyze how these, in turn, have affected economic performance.

The hypotheses are tested by quantitative analysis. We conclude that it is a combination of both initial conditions and reform policy choices which has caused the differences in performance.
ресурс содержит прикрепленный файл

Опубликовано на портале: 13-08-2004
Alison Etheridge
Cambridge: Cambridge University Press, 2001
Finance provides a dramatic example of the successful application of advanced mathematical techniques to the practical problem of pricing financial derivatives. This self-contained text is designed for first courses in financial calculus aimed at students with a good background in mathematics. Key concepts such as martingales and change of measure are introduced in the discrete time framework, allowing an accessible account of Brownian motion and stochastic calculus: proofs in the continuous-time world follow naturally. The Black-Scholes pricing formula is first derived in the simplest financial context. The second half of the book is then devoted to increasing the financial sophistication of the models and instruments. The final chapter introduces more advanced topics including stock price models with jumps, and stochastic volatility. A valuable feature is the large number of exercises and examples, designed to test technique and illustrate how the methods and concepts can be applied to realistic financial questions.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 13-02-2007
Martin J. Osborne, Ariel Rubinstein
Cambridge, Mass: MIT Press, 2006, 368 с.
A Course in Game Theory presents the main ideas of game theory at a level suitable for graduate students and advanced undergraduates, emphasizing the theory's foundations and interpretations of its basic concepts. The authors provide precise definitions and full proofs of results, sacrificing generalities and limiting the scope of the material in order to do so. The text is organized in four parts: strategic games, extensive games with perfect information, extensive games with imperfect information, and coalitional games. It includes over 100 exercises.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 25-10-2003
Macroeconomics began as the study of large-scale economic pathologies such as prolonged depression, mass unemployment and persistent inflation. In the early 1980s rational expectations and new classical economics dominated macroeconomic theory, with the result that such pathologies can hardly be discussed within the vocabulary of the theory. This book evolved from the authors' profound disagreement with that trend. It demonstrates not only how the new classical view got macroeconomics wrong, but how to go about doing macroeconomics the right way.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 14-08-2006
Ред.: John Sugden, Alan Tomlinson
New York: Routledge, 2002, 304 с.
This ground-breaking new book is the first to offer a comprehensive theory and method for a critical sociology of sport. It argues that class, political economy, hegemony and other concepts central to the radical tradition are essential for framing, understanding and changing social and political relations within sport and between sport and society. It takes the reader through the big themes in the discipline, including social history, sociological and political theory, comparative research and ethnography, this book is essential reading for any serious student of sport.
ресурс содержит графическое изображение (иллюстрацию) ресурс содержит прикрепленный файл

Опубликовано на портале: 26-07-2006
Наталья Николаевна Шаш
Изд-во: ГроссМедиа, 2004, 240 с.
Технология Action Learning (обучение действием) используется коммерческими организациями в качестве эффективного средства обучения и развития менеджеров уже более 30 лет. В наше непредсказуемое время все труднее становится достигать желаемых результатов, используя существующие организационное мышление и структуры. Для облегчения преодоления неопределенности внешней среды нужны новые подходы, в соответствии с которыми темпы обучения должны быть равны или превосходить темпы изменений в окружающей среде. Вот почему обучение приобретает поистине критическое значение для выживания организации в условиях изменяющейся среды. Единственным ресурсом организации, способным к обучению, является ее персонал. Метод обучения действием позволяет наиболее эффективно решать возникшие организационные проблемы, разрабатывать структуру и динамику организационных изменений. При обучении действием центр тяжести переносится с поиска правильных ответов на поставленные вопросы на развитие умения решать возникшие проблемы и замену пассивного типа обучения активным, когда обучаемый сам становится активным творцом знаний, инициатором обмена информацией, способным брать на себя ответственность, готовым самостоятельно принимать решения. Задача становится движущей силой обучения. Отдельные работники, группы сотрудников и целые организации изменяются, возникают такие отношения, которые помогают любой компании улучшить существующее положение и ввести новшества для процветания в будущем.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 27-10-2003
This intellectual biography of Solomon Barkin focuses on his position as Chief of Research of the Textile Workers Union of America when he was a trail blazer in the field of union studies. The book also covers his contributions in institutional economics and his role as an active worker in the union movement pushing for ways of achieving balance through economic policy in the American economy. Forewords are by Clark Kerr and Solomon Stettin. The book is appropriate for library collections and students and scholars in labor economics, labor management relations and industrial organizations.
ресурс содержит полный текст, либо отрывок из него ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 11-01-2003
Michael M. Hutchison
2003
This paper investigates the output effects of IMF-supported stabilization programs, especially those introduced at the time of a severe balance of payments/currency crisis. Using a panel data set over the 1975-97 period and covering 67 developing and emerging-market economies (with 461 IMF stabilization programs and 160 currency crises), authors find that currency crises even after controlling for macroeconomic developments, political and regional factors significantly reduce output growth for 1-2 years. Output growth is also lower (0.7 percentage points annually) during IMF-stabilization programs, but it appears that growth generally slows prior to implementation of the program. Moreover, programs coinciding with recent balance of payments or currency crises do not appear to further damage short-run growth prospects. Countries participating in IMF programs significantly reduce domestic credit growth, but no effect is found on budget policy. Applying this model to the collapse of output in East Asia following the 1997 crisis, we find that the unexpected (forecast error) collapse of output in Malaysia where an IMF-program was not followed-- was similar in magnitude to those countries adopting IMF programs (Indonesia, Korea, Philippines and Thailand).

Опубликовано на портале: 11-12-2002
Li-Choy Chong, Klaus Kukovetz
2002
This paper attempts to map out the learning routines of organizations in adapting their decision-making processes to the emerging market environment of China. The ability to increase the speed and quality of learning through conscious exploitation of learning routines would bring about better performance faster and hence would be of strategic importance to the firm. The findings have shown that this can be achieved through improving the efficiency of learning routines, e.g. through intentional learning, the employment of experienced decision-making agents, or better timing of actions and interventions. Strategic time concepts are found to be extremely relevant.
ресурс содержит прикрепленный файл