Эксоцман
на главную поиск contacts
Мы не берем все книги по признаку формального соответствия темам. Отбираем лучшее по качеству и релевантности. (подробнее...)
Всего публикаций в данном разделе: 161

Книги

Авторы:
А Б В Г Д Е Ж З И Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Э Ю Я
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
Названия:
все А Б В Г Д Е Ж З И ЙК Л М Н О П Р С Т У Ф Х Ц Ч Ш ЩЭ Ю Я
1 2 3 4 5 7 9 A B C D E F G H I J K L M N O P Q R ST U V W X Y Z
 

Опубликовано на портале: 23-04-2007
John T. Mentzer, Michael Moon
Thousand Oaks: Sage Publications, 2005, 347 с.
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies’ sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 26-04-2007
Jim Blythe
Изд-во: Thomson Learning, 2004, 304 с.
This new core text focuses on all branches of selling and sales management, from personal selling through to key account management. It focuses on business-to-business selling as well as the sale of consumer products. It also includes a wealth of real examples used throughout the text and four major case studies at the end of each part. Case material is drawn from a range of diverse industries, both MNEs and SMEs--software corporations, major construction projects, cosmetics, small engineering companies and the B2C selling of home improvements and brown goods
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 20-04-2007
G. Calvin MacKenzie, Michael Hafken
Washington: Brookings Institution Press, 2002, 160 с.
This book explores the process that led to the current state of ethics regulation in the federal executive branch. It assesses whether efforts to scandal proof the federal government have been successful, what they have cost, and whether reforms should be considered. Informed by research of unprecedented scope and depth, Scandal Proof provides a balanced assessment of the character and impact of federal ethics regulatory efforts—in the process raising an important question: Is there a better way to ensure honest government in Washington?
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 28-05-2008
Robert P. Bood
1999
This paper is about the role of scenarios in strategic management. Generally, a scenario depicts some feasible future state of organizational's environment and mostly includes the dynamic sequence of interacting events, conditions and changes that is nessasary to reach that state. The scenario approach changed considerably during the last two deacades. This reflected in the different functions ascribed to scenarios. The more traditional functions (in first generation scenarios) are tool for evaluation and selection of ctrategies, integration of various kinds of data, and exploration and identification of future possibilities. The more recent ones (in second generation scenarios) are making managers aware of environmental uncertainties, stretching of managers' mental models, and triggering and accelerating processes of organizational learning. The paper discusses especially the later cluster of functions wich are closely linked to each other.
By linking the dynamic-development process to Kolb's learning cycle and strategic management, the strategic learning cycle can be enhanced. The strategic learning cycle elucidates a number of bottlenecks that may seriously hinder learning within strategic management. Scenarios seem to dissolve these bottelnecks and in doing so support strategic learning.
ресурс содержит прикрепленный файл

Опубликовано на портале: 23-04-2007
Gill Ringland
Chichester, England: Wiley, 2006, 478 с.
Scenario planning has received much top-level interest in the corporate sector as a way of realistically assessing the long-term future. Yet seldom are line managers included in initiatives, even though their exposure to customers and competitors means they often pick up subtle signals that are the first alert of changes to the operating environment. By exposing line managers to alternative scenarios, organizations can reduce the risk of ignoring the small environmental changes that are the advance warning for major discontinuities. Now completely updated in a new edition, the message of this practical, hands-on guide is that scenarios are not predictions or forecasts, but powerful weapons in managing the uncertainties of the future. Taking a conceptual rather than mathematical approach, it includes a wealth of case studies, checklists, early indicators and examples
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 29-01-2003
Eugene A. Diulio
New York: McGraw-Hill, 1998
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 22-10-2003
This is a concise introduction to statistics and econometrics using a solved problem approach. The book can be used as an independent text as well as to supplement course lectures. No prior statistical background is assumed. The book is intended for college students in economics, business administration, and social sciences.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 27-11-2006
Blair A. Ruble
Изд-во: Cambridge University Press, 2001, 448 с.
By exploring and comparing North America's, Russia's, and Japan's 'second cities' - Chicago, Moscow, and Osaka - Second Metropolis discloses the extent to which social fragmentation, frequently viewed as an obstacle to democratic development, actually fostered a 'pragmatic pluralism' that nurtured pluralistic public policies. Such policies are explored through six case studies - the politics of street railways and charter reform in Chicago, adult education and housing in Moscow, and harbor revitalization and poverty alleviation in Osaka - that illustrate how even those with massive political and economic power were stymied by the complexity of their communities. Chicago, Moscow, and Osaka, though the products of very different nations and cultures, nonetheless shared an important experience of inclusive politics during an era of extraordinary growth and social diversity. The success of all three cities, which went well beyond mere survival, rested on a distinctive political resource: pragmatic pluralism.

• Provides a unique comparison of North America's, Russia's, and Japan's 'second cities' - Chicago, Moscow, and Osaka
• Focuses on the 1860s, a decade of wrenching political reform and social change in the United States, Russia, and Japan
• Shows how social fragmentation led to the development of pluralistic public policies rather than impeding democratic development
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 29-03-2005
Ida J. Terluin, Gabe S. Venema
2004
The menu approach of the second pillar of the CAP allows regions/countries to select those rural development measures which suit their needs best. The selection from the second pillar menu, which consists of 22 rural development measures, has to be reported in the Rural Development Plan. In this article we test the hypothesis ‘Regions select a few measures from the menu which are according to their rural development needs.’ For this purpose, we analysed three main steps which have to be taken in the application of the menu approach: (1) the identification of rural development priorities; (2) the selection of rural development measures to relieve these rural development priorities; and (3) the allocation of financial means to these rural development measures. The analysis is restricted to eight regions in the EU: four intermediate rural regions (Northern Netherlands, Lower Saxony, Wales and Emilia Romagna) and four most urban regions (Southern Netherlands, North Rhine-Westphalia, Flanders and Lombardia). It appears that the case study regions selected quite a large number of rural development measures from the menu, varying from 12 to 18. The analysis reveals that doubts can be raised whether all selected measures are according to the rural development priorities of the case study regions. In addition, it seems that rural development measures are sometimes interpreted in different ways by regions and that the relationship between the rural development measures and the three objectives of the second pillar is not unambiguous. Therefore, some reformulation of rural development measures and objectives of the second pillar is suggested at the end of this article. The findings of our analysis may serve as input in the debate on the future orientation of EU rural development policy.
ресурс содержит прикрепленный файл

Опубликовано на портале: 04-01-2004
Andrzej Kwiecinski, Natasha Pescatore
Boston: Kluwer Academic Publishers, 2000, 111-127 с.
The level of support provided to Russian agriculture, as measured by the Producer Subsidy Equivalent (PSE), may be used as a criterion to divide the period from 1986 to 1997 into three distinct phases: a phase of very extensive support during the Soviet period, a phase of negative at the beginning of the transition period and increasing in more recent years, with the exception of 1997 when the level of support fell again. It is highly likely that Russia’s PSE will fall again in 1998 as a result of the strong devaluation of the ruble in August 1998, further cuts in budgetary support for agriculture and some reductions in charges on food imports.
ресурс содержит прикрепленный файл

Опубликовано на портале: 28-03-2004
James Scott
New Heaven: Yale University Press, 1998, 464 с.
В своей книге Джеймс Скотт развивает идеи о тактиках сопротивления слабых и подчиненных социальных групп, специфическими ресурсами которых являются локальное знание, практики, смекалка, уход от прямых столкновений, творческое приспособление. Автор исследует несколько исторических примеров (научное лесничество в Германии, аграрные реформы в Танзании, коллективизацию в СССР, современное градостроительство) того, как модернистские проекты авторитарных государств терпели поражение из-за непрямого сопротивления «слабых». В книге также содержится концептуальная глава о понятии практики и практического знания.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 31-10-2003
Benson P. Shapiro, John J. Sviokla
Harvard: Harvard Business School Press, 1993
In an increasingly complex and competitive business environment, having a goundbreaking new product is no longer a guarantee of success. Seeking Customers explores major changes in the process of identifying and attracting profitable customers, and brings new clarity to the critical relationships among selling, understanding customers, sales force management, distribution, pricing, marketing, and above all, account selection. The book goes far beyond the popular rhetoric of "market orientation" and "customer relationships" to argue that effective selling is a dynamic process that demands the commitment of the entire company. Outstanding Harvard Business Review authors such as Rowland Moriarty, Frank Cespedes, Stephen Doyle, Benson Shapiro, and Thomas Bonoma offer original insights and practical guidelines to help managers recognize and meet the challenges of selling today. Together with its companion volume, Keeping Customers, the book will provide managers with the essential tools for attracting customers and forging long-term relationships.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 31-03-2005
Klaus Salhofer, Герхард Штрейхер
2004
Since participation in agri-environmental programmes is voluntary, associated with opportunity costs (most of these programmes aim at reducing output), and financial compensation for participation is typically a fixed amount per hectare, a tendency is likely to arise for some sort of self selection: farms in favourable regions which face high opportunity costs from foregone output are less likely to participate than other, more disadvantaged farms. When trying to estimate the effects of such programmes on agricultural output, this self-selection bias can pose severe problems, as a direct comparison of participants with non-participants is likely to lead to erroneous results. This paper tries to highlight the effects of this self-selection process in the context of the Austrian OEPUL programme and its effects on grain yields. After identifying various sources of this problem, some possible remedies are presented and discussed. The empirical analysis is based on farm-level accounting data linked with the official agricultural support data (INVEKOS) for a sample of 1327 Austrian grain farms. Two years of data before (1993 and 1994) and one year (1997) after EU accession are utilized to estimate programme effects on grain yields.
ресурс содержит прикрепленный файл

Selling to Win [книги]
Опубликовано на портале: 23-04-2007
Richard Denny
Изд-во: Kogan Page, 2006, 192 с.
This fully updated third edition of Selling to Win gives invaluable practical advice on how to: make a sale when you are not the cheapest; turn your customer into an ambassador; build a positive attitude; beat the competition; close a sale.
If you are determined to make a success of your career in selling, then Richard Denny’s classic book is a must. It is recognized worldwide as one of the most effective and powerful sales-improvement guides ever written
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 31-08-2003
Joel L. Horowitz
New York: Springer-Verlag, 2003
Standard methods for estimating empirical models in economics rely heavily on assumptions about functional forms and the distributions of unobserved random variables. Often, it is assumed that functions of interest are linear or that unobserved random variables are normally distributed. Such assumptions greatly simplify estimation and statistical inference bu are rarely justified by economic theory or other a priori assumptions. Inference based on convenient but incorrect assumptions about functional forms and distributions can be highly erroneous. Semiparametric statistical methods provide a way to reduce the strength of the assumptions required for estimation and inference, thereby reducing the opportunities for obtaining misleading results. These methods are applicable to a wide variety of estimation problems in empirical economics and other fields.

In recent years, semiparametric estimation problems have generated a large literature in econometrics and statistics. Most of this literature is highly technical, and much is divorced from applications. This book presents the main ideas underlying a variety of semiparametric methods in a way that will be accessible to graduate students and applied researchers who are familiar with econometric theory at the level taught in graduate-level courses. The book emphasizes ideas instead of technical details and provides as intuitive an exposition as possible. There are empirical examples that illustrate the methods that are presented and examples without data of applied problems in which semiparametric methods can be useful.
ресурс содержит графическое изображение (иллюстрацию)