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Всего публикаций в данном разделе: 228

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Опубликовано на портале: 26-04-2007
Roger I. Cartwright
Изд-во: Palgrave Macmillan, 2002, 352 с.
This book is designed for students and potential and practising managers who wish to know more about the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the student through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear, easy to understand style, Mastering Marketing Management shows that marketing is an holistic and integral part of organisational activities
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 13-10-2004
Wayne F. Cascio
New Jersey: Prentice-Hall, 1998, 5-е изд., 399 с.
Cascio (business, U. of Colorado-Denver) aims for an interdisciplinary, research-based HRM text. Assuming some familiarity with personnel psychology and statistics, he discusses the field from the macro-level of the law, organizational context, utility theory, and systems view, to the micro-level of measuring individual differences in employment and strategic planning decisions. Includes compliance checklists and an overview of statistical methods.

Опубликовано на портале: 25-11-2003
Wayne F. Cascio
USA: McGraw-Hill, 2002, 6-е изд., 720 с.
Wayne Cascios "Managing Human Resources" is perfect for the general management student whose job inevitably will involve responsibility for managing people. It explicitly links the relationship between productivity, quality of work life, and profits to various human resource management activities and, as such, strengthens the students perception of human resource management as an important function, which affects individuals, organizations, and society. It is research-based and contains strong links to the applicability of this research to real business situations.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 15-07-2005
Bernard Casey
Этот отчёт основан на телефоннои исследовании 809 академиков Великобритании, проведённом в 96 - 97 гг. Опрос касался следующих тем: студенты и их обучение, научные исследования и научное руководство, распределение времени и управление, условия найма на работу.
ресурс содержит полный текст, либо отрывок из него ресурс содержит прикрепленный файл

Опубликовано на портале: 17-08-2006
Ellis Cashmore
Изд-во: Routledge, 2006, 520 с.
Ellis Cashmore's unique, multidisciplinary introduction to sports studies is completely revised, updated, enlarged, and enhanced with new chapters that reflect the changing character of contemporary sport. Already established as a standard text, Cashmore's challenging approach to the study of sport has been improved and augmented with new chapters including: The Mind of an Athlete, a probe into the psychological qualities and processes that separate winners from also-rans; and The Rise and Rise of Celebrities, about celebrity culture and how it has affected the status of athletes.
ресурс содержит графическое изображение (иллюстрацию) ресурс содержит прикрепленный файл

Опубликовано на портале: 11-12-2002
Bruno Cassiman, Reinhilde Veugelers
Successful innovation depends on the development and integration of new knowledge in the innovation process. In order to successfully innovate, the firm will combine different innovation activities. In addition to doing own research and development, firms typically are engaged in the acquisition of knowledge on the technology market and cooperate actively in R&D with other firms and research organizations. In this paper the authors provide evidence on complementarity between different innovation activities. Using data from the Community Innovation Survey on Belgian manufacturing firms, the authors show that firms that are only engaged in a single innovation strategy, either internal R&D activities or sourcing technology externally, introduced fewer new or substantially improved products compared to firms which combine internal and external sourcing. This result is consistent with complementarity between own R&D and external technology sourcing activities. Furthermore, the authors show that the different innovation activities are strongly positively correlated and identify common drivers, resulting in the perceived complementarity between these innovation activities. An important finding is that a capacity to strategically protect intellectual property and a more basic R&D base which may serve as an absorptive capacity, are important common drivers for the different innovation activities.
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Опубликовано на портале: 21-10-2003
Mark Casson, a respected economist, sets out in a rigorous but accessible way, the theory that the culture in which a firm operates has a profound effect on its productivity. One of the topics covered by this book - the role of leadership and manipulation of performance in business culture - is very important and has been largely neglected until now.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 25-11-2006
Manuel Castells, Ida Susser
Изд-во: Blackwell Publishing Company, 2002, 448 с.
Manuel Castells, the most influential urban theorist of our time, has revolutionized modern thought on the processes of advanced capitalism and the generation of inequality. This collection of Castells' classic writing, which also includes two new essays written specifically for this book, reflects the panoramic breadth of his knowledge, the clarity of his approach, and the scholarly rigor and intellectual depth of his theoretical methods. Editor Ida Susser, through her own experience and collaboration with Castells, has selected his most significant essays and placed them within a theoretical and historical context. The Castells Reader on Cities and Social Theory is an essential resource for students and scholars of sociology, anthropology, political science, and urban studies.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 17-12-2009
Robert Castel
Санкт-Петербург: Алетейя, 2009, cерия "Gallicinium", 576 с.
В книге дается широкая панорама становления наемного труда со Средних веков и до наших дней. Опираясь на идею проблематизации М.Фуко, автор делает историко-социологическую реконструкцию общества наемного труда. В книге раскрываются сущность, принципы и структура социальной политики, рассматривается история институтов социальной защиты населения. Для историков, социологов и социальных работников, а также преподавателей и студентов вузов социальной направленности.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 25-11-2003
Philip R. Cateora, John Graham
New York: McGraw-Hill, 2001
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technologys impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

Один из ведущих учебников по международному маркетингу. Представленное издание содержит более полное описание влияния технологии на международные рынки.

Опубликовано на портале: 22-12-2006
Lucian Cernat
New-York: Palgrave Macmillan, 2006, cерия "Studies in Economic Transition", 240 с.
Using a new theoretical framework combining insights from Europeanization, globalization, varieties of capitalism, and policy transfer literature, this book could not be more timely, in the lead up to the next wave of EU eastward enlargement. Containing rigorous quantitative analyses and detailed qualitative evidence, this book reconceptualizes the dynamics taking place during the EU enlargement process of Central and Eastern European countries and makes a major contribution to the understanding of the relationships between institutional transformation and economic performance.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 31-01-2004
E. Cerulli
Турин: Либрерия УТЕТ, 1986
Статья представляет собой персональную хронику долгих лет исследований, в которой встреча с "иным" всегда представляет собой уникальный опыт, побуждающий к пониманию и уважению других культур. Именно это и есть основная нить данной работы, адресованной прежде всего тем, кто интересуется культурой народов третьего мира. В своей работе автор ведет аудиторию к пониманию древности, а также богатства и важности культурного плюрализма, который всегда сопровождал историю человечества. В статье особенно глубоко анализируется экзистенциальная драма самобытных народностей, их отчаянная борьба с угрозой физического и культурного исчезновения. Автор не предлагает "единственно верной" методологии изучения культуры древних народов, а рассматривает различные научные и гуманистические подходы, определяющие направления культурно-антропологических исследований.

Опубликовано на портале: 25-11-2003
Dave Chaffey, Richard Mayer, Kevin Johnston, Fiona Ellis-Chadwick
Изд-во: Pearson Education, 2002, 512 с.
Internet Marketing will be invaluable for students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove invaluable for practitioners wishing to update their e-marketing skills. Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation.

Книга охватывает все аспекты Интернет-маркетинга: анализ среды, разработка и осуществление стратегии, и может служить прекрасным гидом для организаций, показывая, как они могут использовать Интернет для поддержки своей маркетинговой деятельности. Интернет-маркетинг ориентирован на студентов, изучающих е-коммерцию или Интернет-маркетинг, специалистов в данных областях, а также практикам, желающим улучшить свои навыки в области Интернет-маркетинга.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 29-11-2003
Claire Chambolle, Eric Giraud-Heraud
We analyse the competition in quality and quantity between a foreign firm and a domestic firm. The domestic firm can belong to a certification of origin, whereas its rival uses a pure brand strategy. We will show how the certification can allow the domestic firm to position itself as a high quality producer and improve the average quality of the products offered on the market. If, however, the certified firm offers the low quality good, the certification can permit it to guarantee a higher profit than that of its competitor and to improve the consumers’ surplus by favoring product standardisation.
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Опубликовано на портале: 16-01-2003
James Champy
New York: Harper Business, 1995
Noting that reengineering has not fulfilled the promise he predicted in 1993, author Champy asserts that the fault is not with technology but with management itself. He urges managers to consider four issues: What is this business for? What kind of culture do we want? How do we do our work? With what kind of people do we want to work? Champy's message in this book, a more conciliatory work than his original book on reengineering, is that the purpose of reengineering is to serve customers in a way that creates meaning for the individual employee and the organization. In today's world, employees want to work together in a collaborative, participative fashion rather than an authoritarian and controlling manner, and they want to work with people who learn, listen, and communicate and work as a team.
ресурс содержит графическое изображение (иллюстрацию)