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Всего публикаций в данном разделе: 199

Авторы:
А Б В Г Д Е Ж З И Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Э Ю Я
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
Названия:
все А Б В Г Д Е Ж З И ЙК Л М Н О П Р С Т У Ф Х Ц Ч Ш ЩЭ Ю Я
1 2 3 4 5 7 9 A B C D E F G H I J K L MN O P Q R S T U V W X Y Z
 

Опубликовано на портале: 25-11-2003
Jerald Greenberg
New Jersey: Prentice-Hall, 2002, 3-е изд., 406 с.
This concise Organizational Behavior text covers all of the key topics in just 14 chapters, providing a succinct guide to understanding organizational behavior, its current theories and their value to modern organizational practices. It also offers self-assessments and individual and group exercises to help students put concepts into practice.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 31-10-2003
David A. Aaker
New York: Free Press, 1991
The most important assets of any business are intangible: brand, and their underlying associations, and proprietary resources such as patents. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker. Aaker provides a well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers how brand equity does contribute value. Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn.

Наибольшую важность для любого вида бизнеса представляют нематериальные активы: бренд, ассоциации, связанные с брендом, ресурсы, которыми владеет компания, например, патенты. Эти активы, которые включают капитал бренда, являются, по утверждению автора, основным источником конкурентного преимущества и будущих доходов. Аакер предлагает четкую структуру взаимосвязи между брендом, его символом и слоганом, а также с каждым из пяти вложенных активов, что позволит менеджерам понять, каков вклад капитала бренда в создание ценности. Автор показывает, как избежать соблазна получения краткосрочной прибыли взамен стратегического управления брендами посредством создания, развития и использования каждого из пяти активов.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию

Опубликовано на портале: 20-02-2004
Richard Scase, Howard H. Davis
Buckingham-Philadelphia: Open University Press, 2000, cерия "Managing work and organization series", 182 с.
Индустрии творчества растут как экономически, так и с точки зрения их культурного авторитета. Книга посвящена организации творчества и его динамике. Различные компании в сфере культуры по-своему структурируют свою работу с учетом стремления творческих работников к автономии. Вместе с тем, менеджмент предполагает контроль и координацию, направленные на обеспечение эффективности производства. Понятие творческого императива вводится с тем, чтобы показать, как организация отличается в сферах широковещания, рекламы, печатной индустрии, индустрии звукозаписи, а также в области исполнительских искусств. При этом одним из важных вопросов является вопрос о динамике стратегий производства и организации с точки зрения перехода от их индустриальных форм к постиндустриальным.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 16-01-2003
David L. Bradford, Allan R. Cohen
New York: John Wiley & Sons, 1997
Leadership is crucial, but less to provide answers than to build the conditions under which subordinates can give their best. The authors offer three fundamental assumptions for developing individuals: most people can change, learn, grow; influence between boss and subordinate can be mutual; most managers can learn the necessary skills. Following a number of practical how-to chapters, Bradford and Cohen offer seven steps for building beyond adequacy to excellence.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 27-04-2007
Gary Florkowski
New-York: Routledge, 2006, 271 с.
Presenting a framework for understanding the corporate strategy-public policy interface as it relates to human resource management (HRM) activities in international business, this text is unlike many others in the field. It incorporates legal issues beyond those traditionally associated with HRM, and uses high profile news events from around the world to illustrate key concepts. Embracing a truly global perspective, it takes an applied approach to the subject, considering labor and employment laws at a truly global level.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 20-04-2007
Robert B. Denhardt, Janet Vinzant Denhardt, Maria P. Aristiqueta
Изд-во: Sage Publications, Inc, 2001, 472 с.
This book covers all of the essential topics in management and organizational behaviour from the perspective of public and non profit management. It focuses on the importance of understanding the behaviour, motivations, and actions of individuals in the public service and the distinctiveness of management and leadership in public organizations. It contains cases studies, self-assessment exercises, simulations, and evaluative instruments. This book will assist all public managers to develop the skills and understanding they need in order to be effective and responsible.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 27-04-2007
George W. Bohlander, Karl Shell, Arthur W. Sherman
Изд-во: Academic Internet Publishers, 2006, 356 с.
Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook.
Text provides a functional and practical understanding of human resources programs, enabling readers to see how human resources affects all employees, the organization, the community, and the larger society. Includes the latest versions of the posters of all major federal regulations governing human resources management.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 27-04-2007
Ред.: Henrik Holt Larsen, Wolfgang Mayrhofer
New-York: Routledge, 2006, 281 с.
This text provides an analysis of the ten most important themes in European HRM. It is an unrivalled text which provides a thematic approach with three distinctive country examples in each chapter. Managing Human Resources in Europe is characterized by a critical approach and special attention is given to dilemmas, controversies, paradoxes and problems in the field. A unique chapter is included that provides a perspective of Europe seen from abroad, incorporating all the themes of the book. Each chapter is written by leading authorities from around Europe. This text is essential reading for all those studying or working in HRM in Europe allowing an exciting synthesis of theory and practice, illustrated with living case studies.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 27-04-2007
Marta Elvira
Seattle: Routledge, 2005, 266 с.
Rapid developments in the field of HRM have meant a growth of interest in the strategies, practices and challenges faced by HR executives in the Latin American region. These economies provide many investment opportunities for foreign investors as well as increased levels of business globalization and internationalization. This much-needed new study presents the HRM trends of the Latin American region and highlights the important developments in the field. Students and practitioners alike will find this book invaluable.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 27-04-2007
Ред.: Pawan Budhwar, Kamel Mellahi
Seattle: Routledge, 2006, 309 с.
Rapid developments in the fields of Human Resource Management (HRM) and International HRM (IHRM) are being highlighted in the literature. There is also a continuous increase in the levels of globalization and internationalization of business. Over the last few decades, countries in the Middle East (mainly due to their petroleum resources) have attracted significant amounts of foreign direct investment. With the increase in globalization, both academics and practitioners are interested in learning about the nature of HRM systems prevalent in the region. Considering such facts, this book presents the HRM scenario in a number of countries in the Middle East. It aims to highlight the growth of personnel/HR function in these countries, their dominant HRM system(s), along with the influence of different factors on their HRM and the challenges faced by HR functions in these nations.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 25-11-2003
Wayne F. Cascio
USA: McGraw-Hill, 2002, 6-е изд., 720 с.
Wayne Cascios "Managing Human Resources" is perfect for the general management student whose job inevitably will involve responsibility for managing people. It explicitly links the relationship between productivity, quality of work life, and profits to various human resource management activities and, as such, strengthens the students perception of human resource management as an important function, which affects individuals, organizations, and society. It is research-based and contains strong links to the applicability of this research to real business situations.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 27-04-2007
Joe Tidd, John Bessant, Keith Pavitt
Изд-во: John Wiley & Sons, 2005, 600 с.
Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and effectiveness of other organizations. The management of innovation is inherently interdisciplinary and multifunctional and Tidd, Bessant & Pavitt provide an integrative approach to the subject. Two new perspectives are introduced through which to re-examine material presented in each chapter: sustaining versus disruptive innovation (a greater emphasis will be placed on disruptive innovation) and organizations versus networks (greater discussion of the network issues raised in each chapter). Provides more treatment of innovation in services. Greater internationalization of case examples will be provided e.g. more examples will be included from Asia and Latin America. Introduces discussion of the relationship between innovation and the environment.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 28-05-2008
Marie-Joelle Browaeys, Saskia J.M. Harkema
2001
In this paper the authors bring forward a new way of thinking about innovation and the relation between innovation, culture and management. As opposed to what the authors label traditional ways of thinking about organisations and innovation, which are mainly based on Newtonian equilibrium theory and scientific principles of management developed by Taylor (1911), the authors regard innovation as a complex process. This means that, metaphorically speaking we view innovation as a complex adaptive system (CAS). According to Holland (1995) complex adaptive systems exhibit emergence and selfregulation.
ресурс содержит прикрепленный файл

Опубликовано на портале: 28-05-2008
Max Visser
2002
Current theories of organizational learning tend to concentrate on the mental states of organization members. Knowledge management is a good example in case. In this article a number of objections are raised against this emphasis on mental variables, elaborated in a critical analysis of the concept of knowledge management. As an alternative, a behavioral theory of organizational learning is presented, based on the work of Bateson, Weick and Skinner. Central concepts in this theory are proto-learning and deutero-learning, which are outlined in general terms and applied to organization and management.
ресурс содержит прикрепленный файл

Опубликовано на портале: 05-01-2003
Anne Kleemola
2002
The aim of this study was to develop a methodology for companies operating in supplier networks that need improving and also for new ventures starting in the business that could find the competitive advantage of networking. This paper describes methods for developing a supplier network with the help of the strategic supply chain positioning matrix combined with the benchmarking process. The methodology is applicable both to mature existing companies and new ventures. In the implementation phase it is also possible to consider the view of several different stakeholders. The empirical results illustrate the applicability of the methodology in mature companies.
ресурс содержит прикрепленный файл