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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 5

Диссертации

Авторы:
все А Б В Г Д Е ЖЗ ИЙК Л М Н О П Р С Т У ФХ ЦЧШ ЩЭЮ Я
A B CD E F G H IJK L M N O PQRSTUV WXYZ
 
Названия:
АБВ ГДЕЖЗИ ЙК Л М НО П РС ТУ Ф ХЦЧШЩЭЮЯ
A B C D E FG HI J KLM NO P QRS T UV W XYZ
 

Опубликовано на портале: 25-12-2003
Richard Michael Campbell
2002
Several researchers (Park, Jaworski, and Macinnis, 1986; Keller, 1993) have advocated a brand management strategy based on identifying the extent to which consumers associate functional, symbolic, and experiential (FSE) benefits with specific brands. However, little empirical work has been undertaken to determine the relevance of each of these benefits to potential consumers. This research examined how perceptions of functional, symbolic, and experiential benefits vary across individuals by developing an instrument to empirically test whether brands are differentiated by consumers on the
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Опубликовано на портале: 25-12-2003
Cristian Chelariu
2002
This study attempts to answer the following research question: As the Eastern European markets develop, what forms of governance are conducive to the best performance of the export channel, considering the environmental uncertainty and the interdependence between the parties? The study specifically captures the shift from arm's length governance to non-market forms of governance (relationalism and unilateral governance) that occurs as a result of growing integration of activities between the two parties. The empirical analysis used structural equation modeling (SEM) on Lisrel 8.12 softwa
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Опубликовано на портале: 25-12-2003
Wei-yu Chiang
2002
The objective of this thesis is to provide conceptual frameworks for supply chain related issues in addressing multi-channel management problems in the e-business era. First, we develop a model to conceptualize the impact of customers' attitudes toward direct versus traditional shopping on supply chain design. Customers' acceptance of the web-based channel can be weak enough that a vertically integrated manufacturer-distributor would not engage in direct sales, but strong enough that an independent manufacturer would open its own direct channel to compete with the retailers. Specifically
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Опубликовано на портале: 25-12-2003
Jae-Eun Chung
2002
A comprehensive model was proposed to explain the relative importance of country-of-manufacturer (COM) and brand image on product evaluation, attitudes, and purchase intention for hybrid products on the basis of quality dimensions identified in the current study (ease of use, design, performance, serviceability, brand prestige, and technical prestige) and the theory of reasoned action (Fishbein & Ajzen 1975). The current study also proposed models of the differential effect of COM and brand image on the quality perception of hybrid products using brand and COM familiarities as modera
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Опубликовано на портале: 25-12-2003
Hsin-You Chuo
2002
Visitors' motivations to visit theme parks vary on at least three axes. In this study, variations in visitors' motivations that are caused by their individual differences, ageing, and increasing experience with theme park visitation are respectively called divergent variation, ageing variation, and experiential variation. Based on the assumption that visitors' motivations to visit theme parks are collectively represented by their motivations for each of the theme park attributes, this study attempted to analyze the three forms of motivational variations
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