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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 4

Диссертации

Авторы:
все А Б В Г Д Е ЖЗ ИЙК Л М Н О П Р С Т У ФХ ЦЧШ ЩЭЮ Я
A B C DE F G H IJK L M N O PQRSTUV WXYZ
 
Названия:
АБВ ГДЕЖЗИ ЙК Л М НО П РС ТУ Ф ХЦЧШЩЭЮЯ
A B C D E FG HI J KLM NO P QRS T UV W XYZ
 

Опубликовано на портале: 25-12-2003
David Thomas Sr. DaCasto
2002
Market segmentation, due to its ability to provide market focus and targeting, has been at the core of much market planning and strategy development. The process of segmenting markets recognizes that not all customers have the same needs and desires while, at the same time, there are certain market-specific needs among sub-groups that have commonality. There have been scores of approaches to segment markets, particularly in consumer markets where demographic and psychographic profiles of buying behavior have been extensively developed by researchers. Industrial market segmentation, likew
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Опубликовано на портале: 25-12-2003
You-De Dai
2002
The purpose of this research was to develop a more robust model to examine customer voluntary performance behaviors in the context of the lodging industry. In this study, a structural model was presented that proposed positive relationships among overall customer satisfaction, trust, and commitment, and further suggested positive relationships between three social exchange antecedents (overall customer satisfaction, trust, and commitment) and three customer voluntary performance behaviors (loyalty, cooperation, and participation) in the lodging industry. Finally, the research also empiri
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Опубликовано на портале: 25-12-2003
Laurens G. Debo
2002
This dissertation studies the impact of extended product life cycle responsibility on the management and coordination of supply chains, motivated by problems observed in different industries. The first chapter analyzes the economics of technology selection and market segmentation for remanufacturable products. The analysis delineates the product and market characteristics that dictate whether producing a remanufacturable product is profitable, and reveals the importance of the integrated management of new and remanufactured product lines. The second chapter analyzes the role that capacit
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Опубликовано на портале: 25-12-2003
Teoman Duman
2002
Compared to service quality and satisfaction, perceived value of products is a new concept receiving growing attention from academicians and practitioners (Cronin, Brady & Hult, 2000). Consumers' value perceptions have attracted little attention from consumer behavior researchers despite its accepted importance (Holbrook, 1999). Current research is a part of the effort to discover consumers' value perceptions for leisure travel product consumption. The purpose of this study was to develop and test a model of perceived value for leisure travel products. Previous models of perceived v
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