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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 2

Диссертации

Авторы:
все А Б В Г Д Е ЖЗ ИЙК Л М Н О П Р С Т У ФХ ЦЧШ ЩЭЮ Я
A B C D EF G H IJK L M N O PQRSTUV WXYZ
 
Названия:
АБВ ГДЕЖЗИ ЙК Л М НО П РС ТУ Ф ХЦЧШЩЭЮЯ
A B C D E FG HI J KLM NO P QRS T UV W XYZ
 

Опубликовано на портале: 25-12-2003
John Phillip Eaton
2002
The marketing concept is fundamental to practice and scholarship in the field of marketing. Simply stated, the marketing concept advocates that customers and the market drive business performance. In the literature, the marketing concept has been defined and operationalized using the market orientation construct. This literature is replete with examples of the relationship between market orientation and performance. Most commonly, market orientation is defined as a customer focus and performance is assessed with financial measures. This study broadens both the market orientation and per
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Опубликовано на портале: 25-12-2003
Yancy Donald Edwards
2002
Preference for a brand is determined by expected benefits that accrue from its use. These benefits are a function of both the importance of the underlying demands that drives an individual to the marketplace looking for assistance, and the efficacy of the product offerings available in meeting their demands. For example, a dog owner may look to dog foods for a product offering that gives their dog a shiny coat. If the dog owner feels that dog foods fail in this regard, benefits from using some version of the product will likely be small, despite the possibility that a shiny coat for the
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