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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 7

Диссертации

Авторы:
все А Б В Г Д Е ЖЗ ИЙК Л М Н О П Р С Т У ФХ ЦЧШ ЩЭЮ Я
A B C D E F GH IJK L M N O PQRSTUV WXYZ
 
Названия:
АБВ ГДЕЖЗИ ЙК Л М НО П РС ТУ Ф ХЦЧШЩЭЮЯ
A B C D E FG HI J KLM NO P QRS T UV W XYZ
 

Опубликовано на портале: 25-12-2003
Mikael Gidhagen
2002
Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. The damage adjustment process is defined as a critical episode in the insurance relationship. The purpose of the thesis is to investigate corporate insurance relationships with special attention to critical episodes, in order to analyse the criticality of the episodes
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Опубликовано на портале: 25-12-2003
Michelle Sovinsky Goeree
2002
“he who has a product to sell and goes and whispers in a well is not so apt to get the dollars as one who climbs up a tree and hollers” —Author unknown Traditional models of consumer choice assume consumers are aware of all products in the market. This assumption is questionable, especially when applied to markets characterized by a high degree of change. In this study, I present an empirical discrete-choice model of incomplete information on the part of consumers—consumers may not be aware of all the products for sale in the industry. I model th
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Опубликовано на портале: 25-12-2003
Avi Craig Goldfarb
2002
This dissertation focuses on consumer and firm behavior in advertising-supported Internet markets. Chapter Two provides a description of market structure in this industry. Chapters Three and Four focus on methods of data analysis. The growth of the Internet has provided economists, marketers, and statisticians with a mountain of new data to analyze. One prevalent but relatively underused example of such data is clickstream data. This data format consists of each website visited by a panel of users and the order in which they arrive at these sites. Chapters Three and Four of this dissert
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Опубликовано на портале: 25-12-2003
Kenneth Wilburn Jr. Green
2002
The purpose of this dissertation is to answer the following research questions related to the efficacy of a Just-in-Time (JIT) selling strategy: (1) What is the nature of the relationships among market orientation, JIT selling, organizational structure, and organizational performance constructs? (2) Does JIT selling mediate and/or moderate the relationships among market orientation and organizational structure and organizational performance? The market orientation model theorized by Kohli and Jaworski (1990) and the JIT selling model theorized and tested by Germain, Dröge
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Опубликовано на портале: 25-12-2003
Bianca Grohmann
2002
This dissertation examines the effect of tactile input on consumers' pre-purchase product evaluations. In a preliminary experimental study, 6 products were evaluated by subjects randomly assigned to a touch condition, in which tactile input from physically present products was available, or an internet condition, in which subjects evaluated the products presented online. The second experiment involved an evaluation of 3 products by subjects randomly assigned to either a touch or internet condition, or a no touch condition, where tactile input for a physically present product was not ava
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Опубликовано на портале: 25-12-2003
Pranjal Gupta
2002
Extant literature suggests that establishing trust is an important antecedent to developing longer-term exchange relationships. In the Internet context, due in part to the temporal and spatial separation between buyers and sellers, developing initial trust with customers is an added challenge. Despite the importance of developing trust with consumers and the added difficulty of developing initial trust over the Internet, there is limited research in this area. This dissertation examines information as an initial trust-building cue. The rationale is that since informatio
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Опубликовано на портале: 25-12-2003
Shruti Gupta
2002
This dissertation research makes significant theoretical and managerial contribution to the area of marketing strategy by exploring the link between company image and competitive advantage. First, this research produces empirical evidence that a company's image as perceived by its customers, produces competitive advantage for the firm by successfully differentiating it from its competitors. Second, this study for the first time uses consumer responses such as willingness to purchase, pay a premium price, customer satisfaction and loyalty to operationalize the competitive advantage varia
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