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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 5

Диссертации

Авторы:
А Б В Г Д Е ЖЗ ИЙК Л М Н О П Р С Т У ФХ ЦЧШ ЩЭЮ Я
A B C D E F G H IJK L M N O PQRSTUV WXYZ
 
Названия:
все АБВ ГДЕЖЗИ ЙК Л М НО П РС ТУ Ф ХЦЧШЩЭЮЯ
A B C D E FG HIJ KLM NO P QRS T UV W XYZ
 

Опубликовано на портале: 25-12-2003
Yancy Donald Edwards
2002
Preference for a brand is determined by expected benefits that accrue from its use. These benefits are a function of both the importance of the underlying demands that drives an individual to the marketplace looking for assistance, and the efficacy of the product offerings available in meeting their demands. For example, a dog owner may look to dog foods for a product offering that gives their dog a shiny coat. If the dog owner feels that dog foods fail in this regard, benefits from using some version of the product will likely be small, despite the possibility that a shiny coat for the
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Опубликовано на портале: 25-12-2003
Pranjal Gupta
2002
Extant literature suggests that establishing trust is an important antecedent to developing longer-term exchange relationships. In the Internet context, due in part to the temporal and spatial separation between buyers and sellers, developing initial trust with customers is an added challenge. Despite the importance of developing trust with consumers and the added difficulty of developing initial trust over the Internet, there is limited research in this area. This dissertation examines information as an initial trust-building cue. The rationale is that since informatio
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Опубликовано на портале: 25-12-2003
Michelle Sovinsky Goeree
2002
“he who has a product to sell and goes and whispers in a well is not so apt to get the dollars as one who climbs up a tree and hollers” —Author unknown Traditional models of consumer choice assume consumers are aware of all products in the market. This assumption is questionable, especially when applied to markets characterized by a high degree of change. In this study, I present an empirical discrete-choice model of incomplete information on the part of consumers—consumers may not be aware of all the products for sale in the industry. I model th
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Опубликовано на портале: 25-12-2003
Shu-hua C. Hsu
2002
I will detail a profile of the employee communication satisfaction and employee organizational commitment at the hospitality industry in this study. I will attempt to discover whether employee communication satisfaction is related to employee organizational commitment in the hospitality industry. A theoretical model based on Varona's concept of communication satisfaction and organizational commitment was designed to evaluate the potential impact of communication satisfaction on the employees. He combined the Communication Satisfaction Questionnaire (CSQ) and Organizational Commitment Qu
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Опубликовано на портале: 25-12-2003
Elisa Fredericks
2002
Cross-functional team members from manufacturing, research and development, and marketing were solicited to determine the effects of co-location and rich personal interaction on new product development team success. Survey data was collected from fifty-three co-located and forty-seven virtual new product development team members. A major significant finding emerged; both co-located and virtual teams can experience product development success if there is rich personal interaction, and rich personal interaction can substitute for co-location when physical proximity of team members is not p
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