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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 6

Диссертации

Авторы:
А Б В Г Д Е ЖЗ ИЙК Л М Н О П Р С Т У ФХ ЦЧШ ЩЭЮ Я
A B C D E F G H IJK L M N O PQRSTUV WXYZ
 
Названия:
все АБВ ГДЕЖЗИ ЙК Л М НО П РС ТУ Ф ХЦЧШЩЭЮЯ
A B C D E FG HI J KLMNO P QRS T UV W XYZ
 

Опубликовано на портале: 25-12-2003
Natalie Valerie Mizik
2002
Firms divide their limited resources and attention between two fundamental processes of creating value (innovating, producing and delivering products to the market) and appropriating value (extracting profits in the marketplace). While both value creation and value appropriation capabilities are required for achieving sustained competitive advantage, a firm has significant latitude in deciding the extent to which it emphasizes one set of capabilities as opposed to the other. Most companies strive to choose a strategy that balances sufficient support for value creation efforts with adequa
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Опубликовано на портале: 25-12-2003
James Louis Oakley
Организация: Northeastern University
2002
The «marketing concept»; has been central in the definition of the marketing discipline for decades, beginning with Levitt (1960). As stated by Drucker (1954), the principle purpose of a business is to create satisfied customers. It was not until recently, however, that attempts were made to conceptualize and measure the implementation and effectiveness of the marketing concept (Kohli and Jaworski 1990; Narver and Slater 1990; Deshpand, Farley, and Webster 1993). The implementation of the marketing concept has been termed «market orientation»; Over the past decade, t
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Опубликовано на портале: 25-12-2003
Richard Michael Campbell
2002
Several researchers (Park, Jaworski, and Macinnis, 1986; Keller, 1993) have advocated a brand management strategy based on identifying the extent to which consumers associate functional, symbolic, and experiential (FSE) benefits with specific brands. However, little empirical work has been undertaken to determine the relevance of each of these benefits to potential consumers. This research examined how perceptions of functional, symbolic, and experiential benefits vary across individuals by developing an instrument to empirically test whether brands are differentiated by consumers on the
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Опубликовано на портале: 25-12-2003
Ning Li
2002
The explosion of strategic alliance activities has been phenomenal during the past decade. When partners decide to enter an alliance, one important issue to consider is which mode the alliance should take, a contractual form or a joint venture form? The first part of this dissertation examines the strategic choice between two alliance modes: contractual alliances (e.g., licensing agreements) and joint ventures. The major research question addressed is: What factors seem to influence the alliance mode choice, and why? In the past, a major perspective that has been employed to study struc
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Опубликовано на портале: 25-12-2003
Jae-Eun Chung
2002
A comprehensive model was proposed to explain the relative importance of country-of-manufacturer (COM) and brand image on product evaluation, attitudes, and purchase intention for hybrid products on the basis of quality dimensions identified in the current study (ease of use, design, performance, serviceability, brand prestige, and technical prestige) and the theory of reasoned action (Fishbein & Ajzen 1975). The current study also proposed models of the differential effect of COM and brand image on the quality perception of hybrid products using brand and COM familiarities as modera
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Опубликовано на портале: 25-12-2003
Wei-yu Chiang
2002
The objective of this thesis is to provide conceptual frameworks for supply chain related issues in addressing multi-channel management problems in the e-business era. First, we develop a model to conceptualize the impact of customers' attitudes toward direct versus traditional shopping on supply chain design. Customers' acceptance of the web-based channel can be weak enough that a vertically integrated manufacturer-distributor would not engage in direct sales, but strong enough that an independent manufacturer would open its own direct channel to compete with the retailers. Specifically
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