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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 5

Диссертации

Авторы:
А Б В Г Д Е ЖЗ ИЙК Л М Н О П Р С Т У ФХ ЦЧШ ЩЭЮ Я
A B C D E F G H IJK L M N O PQRSTUV WXYZ
 
Названия:
все АБВ ГДЕЖЗИ ЙК Л М НО П РС ТУ Ф ХЦЧШЩЭЮЯ
A B C D E FG HI J KLM NO P QRST UV W XYZ
 

Опубликовано на портале: 25-12-2003
David Thomas Sr. DaCasto
2002
Market segmentation, due to its ability to provide market focus and targeting, has been at the core of much market planning and strategy development. The process of segmenting markets recognizes that not all customers have the same needs and desires while, at the same time, there are certain market-specific needs among sub-groups that have commonality. There have been scores of approaches to segment markets, particularly in consumer markets where demographic and psychographic profiles of buying behavior have been extensively developed by researchers. Industrial market segmentation, likew
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Опубликовано на портале: 25-12-2003
Susan Kathryn Hogan
2002
In two experiments I examined the process by which non-critical bad news communicated through an agent influences respondents' evaluations toward both the agent and the principal. Respondents rated both agents and principals most favorably when the agent adopted a forthcoming delivery style while delivering bad news. However, when the agent accepted personal responsibility for a bad news outcome, respondents formed separate evaluations for the principal and the agent, leading to a potential conflict of interest between agent and principal. Specifically, respondents' evaluations for the
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Опубликовано на портале: 25-12-2003
James Edwin Harris
2002
Consumers use social status to learn about and evaluate value-expressive products. This thesis examines how consumers respond to products that convey status connotations. Drawing on previous research from social psychology, sociology and consumer behavior, this dissertation explores product perceptions in the context of differing social positions, and product-status levels. The research question here is whether matches or mismatches between one's social identity and a product that connotes status lead to different types of processing and evaluations. Consumers who carry peripheral class
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Опубликовано на портале: 25-12-2003
John Phillip Eaton
2002
The marketing concept is fundamental to practice and scholarship in the field of marketing. Simply stated, the marketing concept advocates that customers and the market drive business performance. In the literature, the marketing concept has been defined and operationalized using the market orientation construct. This literature is replete with examples of the relationship between market orientation and performance. Most commonly, market orientation is defined as a customer focus and performance is assessed with financial measures. This study broadens both the market orientation and per
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Опубликовано на портале: 25-12-2003
Shruti Gupta
2002
This dissertation research makes significant theoretical and managerial contribution to the area of marketing strategy by exploring the link between company image and competitive advantage. First, this research produces empirical evidence that a company's image as perceived by its customers, produces competitive advantage for the firm by successfully differentiating it from its competitors. Second, this study for the first time uses consumer responses such as willingness to purchase, pay a premium price, customer satisfaction and loyalty to operationalize the competitive advantage varia
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