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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 7

Диссертации

Авторы:
А Б В Г Д Е ЖЗ ИЙК Л М Н О П Р С Т У ФХ ЦЧШ ЩЭЮ Я
A B C D E F G H IJK L M N O PQRSTUV WXYZ
 
Названия:
все АБВ ГДЕЖЗИ ЙК Л М НО П РС ТУ Ф ХЦЧШЩЭЮЯ
A B C D E FG HI J KLM NO P QRS TUV W XYZ
 

Опубликовано на портале: 25-12-2003
Jennifer Kelly
2002
This research examines a whether a team-based marketing department impacts the positive performance of an organization. It examines whether organizations are better able understand its customers, competitors and its environment, and have the mechanisms in place to react quickly to changes in its environment. The market-orientation theory was used to examine this theory and was found to be mediate the team-performance relationship. This study was conducted in the Canadian pharmaceutical industry. The results of this study support that product managers who perceive their marketing departm
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Опубликовано на портале: 25-12-2003
Dragan Matovic
2002
The primary objective of this study was to explore the relationship among various market structure constructs (consisting of barriers to entry, competition, growth, and market share) and their potential impact on financial performance. By applying theoretical underpinnings from the disciplines of marketing, strategy and industrial organization economics, and adapting them to the unique characteristics of the U.S. lodging industry, the above constructs were linked to produce the Lodging Market Structure (LMS) Model. The study consisted of a cross-sectional analysis using a sample of 67 w
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Опубликовано на портале: 25-12-2003
Pankaj Aggarwal
2002
The key premise underlying this work is that different relationships carry with them specific norms of behavior. Three experiments tested the general hypothesis that consumers' brand evaluations are guided by the norms of consumer-brand relationships. Two types of consumer-brand relationships were examined – «exchange relationships» in which people provide benefits to others in order to get something back, and «communal» relationships in which benefits are given to demonstrate concern for other's needs. It was hypothesized that the degree of consistency between
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Опубликовано на портале: 25-12-2003
Aberdeen Leila Borders
2002
As a firm's ability to operate within a global context increases, the need to serve sophisticated and demanding markets all over the world becomes a strategic imperative. The development and implementation of Global Account Management (GAM) programs and processes is a response to this emerging imperative. While suppliers are struggling with managing their key customer accounts (Homburg, Workman, and Jensen 2002), customers are rationalizing their supply base and operating more closely with a limited number of suppliers. Firms that centralize their procurement activities expect similar in
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Опубликовано на портале: 25-12-2003
Weiyin Hong
2002
As B2C e-commerce proliferates, understanding consumers' online shopping behavior becomes increasingly important. A feature central to the success of commercial websites is the design of an effective interface to present product information. A literature review of information systems, marketing, and e-commerce research suggests that interface characteristics are capable of influencing consumers' information search and processing. However, there is a lack of empirical research on the effects of different Web interface characteristics on consumers' online shopping behavior. Drawing upon a
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Опубликовано на портале: 25-12-2003
Laurens G. Debo
2002
This dissertation studies the impact of extended product life cycle responsibility on the management and coordination of supply chains, motivated by problems observed in different industries. The first chapter analyzes the economics of technology selection and market segmentation for remanufacturable products. The analysis delineates the product and market characteristics that dictate whether producing a remanufacturable product is profitable, and reveals the importance of the integrated management of new and remanufactured product lines. The second chapter analyzes the role that capacit
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Опубликовано на портале: 25-12-2003
Matti Manfred Aistrich
2002
What are the determinants of success for a supplier in managing a global account relationship? Despite an increasing number of established global account relationships in international marketing practice, the answer to this basic question seems to elude both practice and theory. Existing research, academic as well as practitioner-oriented, has not extended much beyond checklists of success factors and “how we did it” stories. The research for this thesis attempts to provide an answer to this question. The objective is theory generation through grounded theory, and the method
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