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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 66

Авторы:
А Б В Г Д Е ЖЗ ИЙК Л М Н О П Р С Т У ФХ ЦЧШ ЩЭЮ Я
A B C D E F G H IJK L M N O PQRSTUV WXYZ
 
Названия:
АБВ ГДЕЖЗИ ЙК Л М НО П РС ТУ Ф ХЦЧШЩЭЮЯ
A B C D E FG HI J KLM NO P QRS T UV W XYZ
 

Опубликовано на портале: 25-12-2003
Aberdeen Leila Borders
2002
As a firm's ability to operate within a global context increases, the need to serve sophisticated and demanding markets all over the world becomes a strategic imperative. The development and implementation of Global Account Management (GAM) programs and processes is a response to this emerging imperative. While suppliers are struggling with managing their key customer accounts (Homburg, Workman, and Jensen 2002), customers are rationalizing their supply base and operating more closely with a limited number of suppliers. Firms that centralize their procurement activities expect similar in
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Опубликовано на портале: 25-12-2003
Richard Michael Campbell
2002
Several researchers (Park, Jaworski, and Macinnis, 1986; Keller, 1993) have advocated a brand management strategy based on identifying the extent to which consumers associate functional, symbolic, and experiential (FSE) benefits with specific brands. However, little empirical work has been undertaken to determine the relevance of each of these benefits to potential consumers. This research examined how perceptions of functional, symbolic, and experiential benefits vary across individuals by developing an instrument to empirically test whether brands are differentiated by consumers on the
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Опубликовано на портале: 25-12-2003
Cristian Chelariu
2002
This study attempts to answer the following research question: As the Eastern European markets develop, what forms of governance are conducive to the best performance of the export channel, considering the environmental uncertainty and the interdependence between the parties? The study specifically captures the shift from arm's length governance to non-market forms of governance (relationalism and unilateral governance) that occurs as a result of growing integration of activities between the two parties. The empirical analysis used structural equation modeling (SEM) on Lisrel 8.12 softwa
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Опубликовано на портале: 25-12-2003
Wei-yu Chiang
2002
The objective of this thesis is to provide conceptual frameworks for supply chain related issues in addressing multi-channel management problems in the e-business era. First, we develop a model to conceptualize the impact of customers' attitudes toward direct versus traditional shopping on supply chain design. Customers' acceptance of the web-based channel can be weak enough that a vertically integrated manufacturer-distributor would not engage in direct sales, but strong enough that an independent manufacturer would open its own direct channel to compete with the retailers. Specifically
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Опубликовано на портале: 25-12-2003
Jae-Eun Chung
2002
A comprehensive model was proposed to explain the relative importance of country-of-manufacturer (COM) and brand image on product evaluation, attitudes, and purchase intention for hybrid products on the basis of quality dimensions identified in the current study (ease of use, design, performance, serviceability, brand prestige, and technical prestige) and the theory of reasoned action (Fishbein & Ajzen 1975). The current study also proposed models of the differential effect of COM and brand image on the quality perception of hybrid products using brand and COM familiarities as modera
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Опубликовано на портале: 25-12-2003
Hsin-You Chuo
2002
Visitors' motivations to visit theme parks vary on at least three axes. In this study, variations in visitors' motivations that are caused by their individual differences, ageing, and increasing experience with theme park visitation are respectively called divergent variation, ageing variation, and experiential variation. Based on the assumption that visitors' motivations to visit theme parks are collectively represented by their motivations for each of the theme park attributes, this study attempted to analyze the three forms of motivational variations
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Опубликовано на портале: 25-12-2003
David Thomas Sr. DaCasto
2002
Market segmentation, due to its ability to provide market focus and targeting, has been at the core of much market planning and strategy development. The process of segmenting markets recognizes that not all customers have the same needs and desires while, at the same time, there are certain market-specific needs among sub-groups that have commonality. There have been scores of approaches to segment markets, particularly in consumer markets where demographic and psychographic profiles of buying behavior have been extensively developed by researchers. Industrial market segmentation, likew
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Опубликовано на портале: 25-12-2003
You-De Dai
2002
The purpose of this research was to develop a more robust model to examine customer voluntary performance behaviors in the context of the lodging industry. In this study, a structural model was presented that proposed positive relationships among overall customer satisfaction, trust, and commitment, and further suggested positive relationships between three social exchange antecedents (overall customer satisfaction, trust, and commitment) and three customer voluntary performance behaviors (loyalty, cooperation, and participation) in the lodging industry. Finally, the research also empiri
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Опубликовано на портале: 25-12-2003
Laurens G. Debo
2002
This dissertation studies the impact of extended product life cycle responsibility on the management and coordination of supply chains, motivated by problems observed in different industries. The first chapter analyzes the economics of technology selection and market segmentation for remanufacturable products. The analysis delineates the product and market characteristics that dictate whether producing a remanufacturable product is profitable, and reveals the importance of the integrated management of new and remanufactured product lines. The second chapter analyzes the role that capacit
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Опубликовано на портале: 25-12-2003
Teoman Duman
2002
Compared to service quality and satisfaction, perceived value of products is a new concept receiving growing attention from academicians and practitioners (Cronin, Brady & Hult, 2000). Consumers' value perceptions have attracted little attention from consumer behavior researchers despite its accepted importance (Holbrook, 1999). Current research is a part of the effort to discover consumers' value perceptions for leisure travel product consumption. The purpose of this study was to develop and test a model of perceived value for leisure travel products. Previous models of perceived v
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Опубликовано на портале: 25-12-2003
John Phillip Eaton
2002
The marketing concept is fundamental to practice and scholarship in the field of marketing. Simply stated, the marketing concept advocates that customers and the market drive business performance. In the literature, the marketing concept has been defined and operationalized using the market orientation construct. This literature is replete with examples of the relationship between market orientation and performance. Most commonly, market orientation is defined as a customer focus and performance is assessed with financial measures. This study broadens both the market orientation and per
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Опубликовано на портале: 25-12-2003
Yancy Donald Edwards
2002
Preference for a brand is determined by expected benefits that accrue from its use. These benefits are a function of both the importance of the underlying demands that drives an individual to the marketplace looking for assistance, and the efficacy of the product offerings available in meeting their demands. For example, a dog owner may look to dog foods for a product offering that gives their dog a shiny coat. If the dog owner feels that dog foods fail in this regard, benefits from using some version of the product will likely be small, despite the possibility that a shiny coat for the
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Опубликовано на портале: 25-12-2003
Elisa Fredericks
2002
Cross-functional team members from manufacturing, research and development, and marketing were solicited to determine the effects of co-location and rich personal interaction on new product development team success. Survey data was collected from fifty-three co-located and forty-seven virtual new product development team members. A major significant finding emerged; both co-located and virtual teams can experience product development success if there is rich personal interaction, and rich personal interaction can substitute for co-location when physical proximity of team members is not p
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Опубликовано на портале: 25-12-2003
Mikael Gidhagen
2002
Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. The damage adjustment process is defined as a critical episode in the insurance relationship. The purpose of the thesis is to investigate corporate insurance relationships with special attention to critical episodes, in order to analyse the criticality of the episodes
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Опубликовано на портале: 25-12-2003
Michelle Sovinsky Goeree
2002
“he who has a product to sell and goes and whispers in a well is not so apt to get the dollars as one who climbs up a tree and hollers” —Author unknown Traditional models of consumer choice assume consumers are aware of all products in the market. This assumption is questionable, especially when applied to markets characterized by a high degree of change. In this study, I present an empirical discrete-choice model of incomplete information on the part of consumers—consumers may not be aware of all the products for sale in the industry. I model th
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