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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 66

Авторы:
А Б В Г Д Е ЖЗ ИЙК Л М Н О П Р С Т У ФХ ЦЧШ ЩЭЮ Я
A B C D E F G H IJK L M N O PQRSTUV WXYZ
 
Названия:
АБВ ГДЕЖЗИ ЙК Л М НО П РС ТУ Ф ХЦЧШЩЭЮЯ
A B C D E FG HI J KLM NO P QRS T UV W XYZ
 

Опубликовано на портале: 25-12-2003
Avi Craig Goldfarb
2002
This dissertation focuses on consumer and firm behavior in advertising-supported Internet markets. Chapter Two provides a description of market structure in this industry. Chapters Three and Four focus on methods of data analysis. The growth of the Internet has provided economists, marketers, and statisticians with a mountain of new data to analyze. One prevalent but relatively underused example of such data is clickstream data. This data format consists of each website visited by a panel of users and the order in which they arrive at these sites. Chapters Three and Four of this dissert
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Опубликовано на портале: 25-12-2003
Kenneth Wilburn Jr. Green
2002
The purpose of this dissertation is to answer the following research questions related to the efficacy of a Just-in-Time (JIT) selling strategy: (1) What is the nature of the relationships among market orientation, JIT selling, organizational structure, and organizational performance constructs? (2) Does JIT selling mediate and/or moderate the relationships among market orientation and organizational structure and organizational performance? The market orientation model theorized by Kohli and Jaworski (1990) and the JIT selling model theorized and tested by Germain, Dröge
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Опубликовано на портале: 25-12-2003
Bianca Grohmann
2002
This dissertation examines the effect of tactile input on consumers' pre-purchase product evaluations. In a preliminary experimental study, 6 products were evaluated by subjects randomly assigned to a touch condition, in which tactile input from physically present products was available, or an internet condition, in which subjects evaluated the products presented online. The second experiment involved an evaluation of 3 products by subjects randomly assigned to either a touch or internet condition, or a no touch condition, where tactile input for a physically present product was not ava
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Опубликовано на портале: 25-12-2003
Pranjal Gupta
2002
Extant literature suggests that establishing trust is an important antecedent to developing longer-term exchange relationships. In the Internet context, due in part to the temporal and spatial separation between buyers and sellers, developing initial trust with customers is an added challenge. Despite the importance of developing trust with consumers and the added difficulty of developing initial trust over the Internet, there is limited research in this area. This dissertation examines information as an initial trust-building cue. The rationale is that since informatio
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Опубликовано на портале: 25-12-2003
Shruti Gupta
2002
This dissertation research makes significant theoretical and managerial contribution to the area of marketing strategy by exploring the link between company image and competitive advantage. First, this research produces empirical evidence that a company's image as perceived by its customers, produces competitive advantage for the firm by successfully differentiating it from its competitors. Second, this study for the first time uses consumer responses such as willingness to purchase, pay a premium price, customer satisfaction and loyalty to operationalize the competitive advantage varia
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Опубликовано на портале: 25-12-2003
Sangphet Hanvanich
2002
This dissertation investigates the outcome of marketing knowledge that firms acquired from their alliance partners, the mechanisms that firms use to transfer the knowledge, and factors that may affect the knowledge transfer process. The dissertation consists of two distinct parts. Part 1 examines these issues from the shareholder perspective and is an event study using secondary data. Part 2 explores the same issues in more detail from the management viewpoint and is based upon the analysis of primary survey data. The results from Part 1 suggest that announcements of marketing knowledge
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Опубликовано на портале: 25-12-2003
James Edwin Harris
2002
Consumers use social status to learn about and evaluate value-expressive products. This thesis examines how consumers respond to products that convey status connotations. Drawing on previous research from social psychology, sociology and consumer behavior, this dissertation explores product perceptions in the context of differing social positions, and product-status levels. The research question here is whether matches or mismatches between one's social identity and a product that connotes status lead to different types of processing and evaluations. Consumers who carry peripheral class
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Опубликовано на портале: 25-12-2003
Katherine Elizabeth Harris
2002
While many studies in the marketing literature have examined customer satisfaction in traditional bricks and mortar settings, little work has been done within the Internet context. Much has been made in the academic community and the popular press of the electronic revolution and its predicted impact on retailing. Therefore, it is important to examine the similarities and differences between customer satisfaction levels in on- and offline service contexts. Furthermore, what happens when something goes wrong in service encounters in these two settings? Until now, all experiments addressin
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Опубликовано на портале: 25-12-2003
Susan Kathryn Hogan
2002
In two experiments I examined the process by which non-critical bad news communicated through an agent influences respondents' evaluations toward both the agent and the principal. Respondents rated both agents and principals most favorably when the agent adopted a forthcoming delivery style while delivering bad news. However, when the agent accepted personal responsibility for a bad news outcome, respondents formed separate evaluations for the principal and the agent, leading to a potential conflict of interest between agent and principal. Specifically, respondents' evaluations for the
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Опубликовано на портале: 25-12-2003
Sami M. A. Homod
2002
The World Wide Web is a technological breakthrough which brings benefits and opportunities as well as problems and failures. The critical problem in today's electronic commerce over the World Wide Web is the failure of many commercial web sites to achieve the expected improvement and benefit of the great opportunities provided by the World Wide Web. This research hypothesizes there is a set of factors that improve commercial web sites in the electronic commerce environment over the World Wide Web. An improvement factor is an attribute associated with a web site or its development that, i
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Опубликовано на портале: 25-12-2003
Weiyin Hong
2002
As B2C e-commerce proliferates, understanding consumers' online shopping behavior becomes increasingly important. A feature central to the success of commercial websites is the design of an effective interface to present product information. A literature review of information systems, marketing, and e-commerce research suggests that interface characteristics are capable of influencing consumers' information search and processing. However, there is a lack of empirical research on the effects of different Web interface characteristics on consumers' online shopping behavior. Drawing upon a
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Опубликовано на портале: 25-12-2003
Shu-hua C. Hsu
2002
I will detail a profile of the employee communication satisfaction and employee organizational commitment at the hospitality industry in this study. I will attempt to discover whether employee communication satisfaction is related to employee organizational commitment in the hospitality industry. A theoretical model based on Varona's concept of communication satisfaction and organizational commitment was designed to evaluate the potential impact of communication satisfaction on the employees. He combined the Communication Satisfaction Questionnaire (CSQ) and Organizational Commitment Qu
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Опубликовано на портале: 25-12-2003
Jennifer Kelly
2002
This research examines a whether a team-based marketing department impacts the positive performance of an organization. It examines whether organizations are better able understand its customers, competitors and its environment, and have the mechanisms in place to react quickly to changes in its environment. The market-orientation theory was used to examine this theory and was found to be mediate the team-performance relationship. This study was conducted in the Canadian pharmaceutical industry. The results of this study support that product managers who perceive their marketing departm
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Опубликовано на портале: 25-12-2003
Ning Li
2002
The explosion of strategic alliance activities has been phenomenal during the past decade. When partners decide to enter an alliance, one important issue to consider is which mode the alliance should take, a contractual form or a joint venture form? The first part of this dissertation examines the strategic choice between two alliance modes: contractual alliances (e.g., licensing agreements) and joint ventures. The major research question addressed is: What factors seem to influence the alliance mode choice, and why? In the past, a major perspective that has been employed to study struc
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Опубликовано на портале: 25-12-2003
Dragan Matovic
2002
The primary objective of this study was to explore the relationship among various market structure constructs (consisting of barriers to entry, competition, growth, and market share) and their potential impact on financial performance. By applying theoretical underpinnings from the disciplines of marketing, strategy and industrial organization economics, and adapting them to the unique characteristics of the U.S. lodging industry, the above constructs were linked to produce the Lodging Market Structure (LMS) Model. The study consisted of a cross-sectional analysis using a sample of 67 w
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