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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 66

Авторы:
А Б В Г Д Е ЖЗ ИЙК Л М Н О П Р С Т У ФХ ЦЧШ ЩЭЮ Я
A B C D E F G H IJK L M N O PQRSTUV WXYZ
 
Названия:
АБВ ГДЕЖЗИ ЙК Л М НО П РС ТУ Ф ХЦЧШЩЭЮЯ
A B C D E FG HI J KLM NO P QRS T UV W XYZ
 

Опубликовано на портале: 25-12-2003
Dina Mayzlin
2002
This thesis contains three separate essays that deal with word of mouth. In the first essay, “Promotional Chat on the Internet,” we analyze the firms' incentives to anonymously supply positive reviews of products in chat rooms and other recommendation sites. This, in turn, lowers the credibility of word of mouth transmitted online. We develop a game theoretic model where an incumbent and an entrant that are differentiated in quality compete for the same online market segment. The consumers are uncertain about the entrant's quality, whereas the firms know the value of their pr
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Опубликовано на портале: 25-12-2003
Natalie Valerie Mizik
2002
Firms divide their limited resources and attention between two fundamental processes of creating value (innovating, producing and delivering products to the market) and appropriating value (extracting profits in the marketplace). While both value creation and value appropriation capabilities are required for achieving sustained competitive advantage, a firm has significant latitude in deciding the extent to which it emphasizes one set of capabilities as opposed to the other. Most companies strive to choose a strategy that balances sufficient support for value creation efforts with adequa
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Опубликовано на портале: 25-12-2003
Niklas Myhr
2002
Facing fierce global competition in increasingly volatile environments, companies are finding it difficult to survive without close cooperation with other companies. Companies not only have to excel in their own core competencies, but they must also develop close partnerships with other companies for integration with the entire “business ecosystem” to which they belong. In fact, supply chain management researchers and practitioners see whole sets or chains of organizations as deliberately collaborating to achieve joint goals in competition with other supply chains. A limitati
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Опубликовано на портале: 25-12-2003
Sandra Naipaul
2002
The current study investigated the odd-even psychological pricing strategy practiced in the restaurant industry. It presented and tested the Price Ending Strategies and Consumer Response Behavior (PrESCRB) model developed for this study. The marketing aspect (Study I) of the model postulates that restaurant marketers use a 99-price ending to signal value in the quick service restaurant segment, and a 00-price ending to signal quality in the fine dining restaurant segment. While the consumer aspect (Study II) of the model postulates that consumers learn to associate the 99-price ending w
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Опубликовано на портале: 25-12-2003
James Louis Oakley
Организация: Northeastern University
2002
The «marketing concept»; has been central in the definition of the marketing discipline for decades, beginning with Levitt (1960). As stated by Drucker (1954), the principle purpose of a business is to create satisfied customers. It was not until recently, however, that attempts were made to conceptualize and measure the implementation and effectiveness of the marketing concept (Kohli and Jaworski 1990; Narver and Slater 1990; Deshpand, Farley, and Webster 1993). The implementation of the marketing concept has been termed «market orientation»; Over the past decade, t
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Опубликовано на портале: 25-12-2003
Sivakumar Viswanathan
2002
The confluence of several factors over the last few years has transformed the Internet from an experimenting ground for technophiles and hobbyists into an important and sophisticated forum for commerce. The emergence and growth of firms with innovative business models that exploit the inherent strengths of technology-enabled channels like the Web, alters the strategic landscape for traditional firms and poses new challenges. As traditional firms move online, both sets of firms now have to compete not only with similar rivals, but also with firms with different competencies, product offe
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