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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 40

Диссертации

Авторы:
АБВГДЕЖЗИЙКЛМНОПРС ТУФХЦЧШЩЭЮЯ
A B C D E F G H IJK L M N O PQRSTUV WXYZ
 
Названия:
АБВГДЕЖЗИЙКЛМ НОПРСТУФХЦЧШЩЭЮЯ
A B C D E FG HI J KLM NO P QRS T UV W XYZ
 

Опубликовано на портале: 20-11-2003
Виктор Иванович Сергеев
Санкт-Петербург, 1998
Целью диссертационного исследования является разработка методологических основ, моделей и методов формирования макрологистических систем, обеспечивающих эффективное управление материальными потоками применительно к специфике рыночных преобразований в России.

Основные идеи и выводы исследования в совокупности о
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Опубликовано на портале: 25-12-2003
Pankaj Aggarwal
2002
The key premise underlying this work is that different relationships carry with them specific norms of behavior. Three experiments tested the general hypothesis that consumers' brand evaluations are guided by the norms of consumer-brand relationships. Two types of consumer-brand relationships were examined – «exchange relationships» in which people provide benefits to others in order to get something back, and «communal» relationships in which benefits are given to demonstrate concern for other's needs. It was hypothesized that the degree of consistency between
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Опубликовано на портале: 25-12-2003
Matti Manfred Aistrich
2002
What are the determinants of success for a supplier in managing a global account relationship? Despite an increasing number of established global account relationships in international marketing practice, the answer to this basic question seems to elude both practice and theory. Existing research, academic as well as practitioner-oriented, has not extended much beyond checklists of success factors and “how we did it” stories. The research for this thesis attempts to provide an answer to this question. The objective is theory generation through grounded theory, and the method
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Опубликовано на портале: 25-12-2003
Luca Bonardi
2002
The majority of studies presented in the literature have been performed across all industries. Few studies focused on the cereal or sugar industries are too specific to produce general results. Based on the existing research there is a wide range of studies for which the results cannot be applied to specific industries; or there are very specific industry studies that are initiated to explain a characteristic of an industry, and that cannot be generalized. In addition, studies generally focus on one year or, at most, on the change between two years. This does not take into consideration
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Опубликовано на портале: 25-12-2003
Aberdeen Leila Borders
2002
As a firm's ability to operate within a global context increases, the need to serve sophisticated and demanding markets all over the world becomes a strategic imperative. The development and implementation of Global Account Management (GAM) programs and processes is a response to this emerging imperative. While suppliers are struggling with managing their key customer accounts (Homburg, Workman, and Jensen 2002), customers are rationalizing their supply base and operating more closely with a limited number of suppliers. Firms that centralize their procurement activities expect similar in
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Опубликовано на портале: 25-12-2003
Richard Michael Campbell
2002
Several researchers (Park, Jaworski, and Macinnis, 1986; Keller, 1993) have advocated a brand management strategy based on identifying the extent to which consumers associate functional, symbolic, and experiential (FSE) benefits with specific brands. However, little empirical work has been undertaken to determine the relevance of each of these benefits to potential consumers. This research examined how perceptions of functional, symbolic, and experiential benefits vary across individuals by developing an instrument to empirically test whether brands are differentiated by consumers on the
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Опубликовано на портале: 25-12-2003
Cristian Chelariu
2002
This study attempts to answer the following research question: As the Eastern European markets develop, what forms of governance are conducive to the best performance of the export channel, considering the environmental uncertainty and the interdependence between the parties? The study specifically captures the shift from arm's length governance to non-market forms of governance (relationalism and unilateral governance) that occurs as a result of growing integration of activities between the two parties. The empirical analysis used structural equation modeling (SEM) on Lisrel 8.12 softwa
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Опубликовано на портале: 25-12-2003
Wei-yu Chiang
2002
The objective of this thesis is to provide conceptual frameworks for supply chain related issues in addressing multi-channel management problems in the e-business era. First, we develop a model to conceptualize the impact of customers' attitudes toward direct versus traditional shopping on supply chain design. Customers' acceptance of the web-based channel can be weak enough that a vertically integrated manufacturer-distributor would not engage in direct sales, but strong enough that an independent manufacturer would open its own direct channel to compete with the retailers. Specifically
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Опубликовано на портале: 25-12-2003
Jae-Eun Chung
2002
A comprehensive model was proposed to explain the relative importance of country-of-manufacturer (COM) and brand image on product evaluation, attitudes, and purchase intention for hybrid products on the basis of quality dimensions identified in the current study (ease of use, design, performance, serviceability, brand prestige, and technical prestige) and the theory of reasoned action (Fishbein & Ajzen 1975). The current study also proposed models of the differential effect of COM and brand image on the quality perception of hybrid products using brand and COM familiarities as modera
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Опубликовано на портале: 25-12-2003
Hsin-You Chuo
2002
Visitors' motivations to visit theme parks vary on at least three axes. In this study, variations in visitors' motivations that are caused by their individual differences, ageing, and increasing experience with theme park visitation are respectively called divergent variation, ageing variation, and experiential variation. Based on the assumption that visitors' motivations to visit theme parks are collectively represented by their motivations for each of the theme park attributes, this study attempted to analyze the three forms of motivational variations
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Опубликовано на портале: 25-12-2003
David Thomas Sr. DaCasto
2002
Market segmentation, due to its ability to provide market focus and targeting, has been at the core of much market planning and strategy development. The process of segmenting markets recognizes that not all customers have the same needs and desires while, at the same time, there are certain market-specific needs among sub-groups that have commonality. There have been scores of approaches to segment markets, particularly in consumer markets where demographic and psychographic profiles of buying behavior have been extensively developed by researchers. Industrial market segmentation, likew
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Опубликовано на портале: 25-12-2003
You-De Dai
2002
The purpose of this research was to develop a more robust model to examine customer voluntary performance behaviors in the context of the lodging industry. In this study, a structural model was presented that proposed positive relationships among overall customer satisfaction, trust, and commitment, and further suggested positive relationships between three social exchange antecedents (overall customer satisfaction, trust, and commitment) and three customer voluntary performance behaviors (loyalty, cooperation, and participation) in the lodging industry. Finally, the research also empiri
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Опубликовано на портале: 25-12-2003
Laurens G. Debo
2002
This dissertation studies the impact of extended product life cycle responsibility on the management and coordination of supply chains, motivated by problems observed in different industries. The first chapter analyzes the economics of technology selection and market segmentation for remanufacturable products. The analysis delineates the product and market characteristics that dictate whether producing a remanufacturable product is profitable, and reveals the importance of the integrated management of new and remanufactured product lines. The second chapter analyzes the role that capacit
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Опубликовано на портале: 25-12-2003
Teoman Duman
2002
Compared to service quality and satisfaction, perceived value of products is a new concept receiving growing attention from academicians and practitioners (Cronin, Brady & Hult, 2000). Consumers' value perceptions have attracted little attention from consumer behavior researchers despite its accepted importance (Holbrook, 1999). Current research is a part of the effort to discover consumers' value perceptions for leisure travel product consumption. The purpose of this study was to develop and test a model of perceived value for leisure travel products. Previous models of perceived v
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Опубликовано на портале: 25-12-2003
John Phillip Eaton
2002
The marketing concept is fundamental to practice and scholarship in the field of marketing. Simply stated, the marketing concept advocates that customers and the market drive business performance. In the literature, the marketing concept has been defined and operationalized using the market orientation construct. This literature is replete with examples of the relationship between market orientation and performance. Most commonly, market orientation is defined as a customer focus and performance is assessed with financial measures. This study broadens both the market orientation and per
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