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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 4

Диссертации

Авторы:
все А Б В Г Д Е Ж З И ЙК Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Э Ю Я
A B C D EF G H I J K L M N O P QR S T UV W XY Z
 
Названия:
А Б В Г Д ЕЖ З И ЙК Л М Н О П Р С Т У Ф ХЦЧШЩЭ ЮЯ
A B C D E F G H I J KLM N O P QRS T UV W XYZ
 

Опубликовано на портале: 25-12-2003
John Phillip Eaton
2002
The marketing concept is fundamental to practice and scholarship in the field of marketing. Simply stated, the marketing concept advocates that customers and the market drive business performance. In the literature, the marketing concept has been defined and operationalized using the market orientation construct. This literature is replete with examples of the relationship between market orientation and performance. Most commonly, market orientation is defined as a customer focus and performance is assessed with financial measures. This study broadens both the market orientation and per
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Опубликовано на портале: 25-12-2003
Yancy Donald Edwards
2002
Preference for a brand is determined by expected benefits that accrue from its use. These benefits are a function of both the importance of the underlying demands that drives an individual to the marketplace looking for assistance, and the efficacy of the product offerings available in meeting their demands. For example, a dog owner may look to dog foods for a product offering that gives their dog a shiny coat. If the dog owner feels that dog foods fail in this regard, benefits from using some version of the product will likely be small, despite the possibility that a shiny coat for the
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Опубликовано на портале: 19-05-2004
Yuval Elmelech
Научный руководитель: Seymour Spilerman
COLUMBIA UNIVERSITY , 2001
This dissertation explores the determinants and socioeconomic consequences of inequality in material assets among middle-aged American households. Using survey data from the Health and Retirement study (HRS), and utilizing suitable quantitative techniques, this study establishes a conceptual ground which brings back the critical role private property and kinship relations play in contemporary stratification processes. This study shows that in the contemporary post-transitional, multi-asset society, two social mechanisms of closure and exclusion, marriage and inheritance ;intervene in th
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Опубликовано на портале: 19-05-2004
Dita Andersson Everett
Научный руководитель: Mary Walsh
Организация: Department of Economics
2002
This study sought to determine whether social class contributed to differences in moral justifications and moral decision-making. The study also sought to determine whether particular situational variables, namely the nature of the relationship between individuals depicted in a moral dilemma and the severity of the grievance depicted in a moral dilemma, had an influence upon moral decision-making and moral justifications. Results found significant differences between the lower-income and middle-upper income participants in both their moral decisions and in their moral justifications. Mor
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