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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 10

Диссертации

Авторы:
все А Б В Г Д Е Ж З И ЙК Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Э Ю Я
A B C D E F G HI J K L M N O P QR S T UV W XY Z
 
Названия:
А Б В Г Д ЕЖ З И ЙК Л М Н О П Р С Т У Ф ХЦЧШЩЭ ЮЯ
A B C D E F G H I J KLM N O P QRS T UV W XYZ
 

Опубликовано на портале: 19-05-2004
Mary Brunell, Charles C. Harrington
COLUMBIA UNIVERSITY TEACHERS COLLEGE , 2001
The purpose of this ethnographic study was to understand the experience of being an older, poor woman living alone in the city.
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Опубликовано на портале: 25-12-2003
Sangphet Hanvanich
2002
This dissertation investigates the outcome of marketing knowledge that firms acquired from their alliance partners, the mechanisms that firms use to transfer the knowledge, and factors that may affect the knowledge transfer process. The dissertation consists of two distinct parts. Part 1 examines these issues from the shareholder perspective and is an event study using secondary data. Part 2 explores the same issues in more detail from the management viewpoint and is based upon the analysis of primary survey data. The results from Part 1 suggest that announcements of marketing knowledge
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Опубликовано на портале: 25-12-2003
James Edwin Harris
2002
Consumers use social status to learn about and evaluate value-expressive products. This thesis examines how consumers respond to products that convey status connotations. Drawing on previous research from social psychology, sociology and consumer behavior, this dissertation explores product perceptions in the context of differing social positions, and product-status levels. The research question here is whether matches or mismatches between one's social identity and a product that connotes status lead to different types of processing and evaluations. Consumers who carry peripheral class
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Опубликовано на портале: 25-12-2003
Katherine Elizabeth Harris
2002
While many studies in the marketing literature have examined customer satisfaction in traditional bricks and mortar settings, little work has been done within the Internet context. Much has been made in the academic community and the popular press of the electronic revolution and its predicted impact on retailing. Therefore, it is important to examine the similarities and differences between customer satisfaction levels in on- and offline service contexts. Furthermore, what happens when something goes wrong in service encounters in these two settings? Until now, all experiments addressin
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Опубликовано на портале: 19-05-2004
Craig David Peterson Helmstetter
Научный руководитель: Patricia A. Gwartney
Организация: University of Oregon
2001
This dissertation addresses the question: What are the determinants of (and impediments to) the development of ideological sophistication? Using National Election Studies data, I develop two individual-level measures of ideological sophistication, emphasizing ideological consistency and stability. Bivariate tests demonstrate support for several hypotheses concerning the stratification of ideological sophistication according to various demographic, social-structural, and psychological and behavioral traits. Multiple regression analyses emphasize the relative importance of the psychologica
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Опубликовано на портале: 25-12-2003
Susan Kathryn Hogan
2002
In two experiments I examined the process by which non-critical bad news communicated through an agent influences respondents' evaluations toward both the agent and the principal. Respondents rated both agents and principals most favorably when the agent adopted a forthcoming delivery style while delivering bad news. However, when the agent accepted personal responsibility for a bad news outcome, respondents formed separate evaluations for the principal and the agent, leading to a potential conflict of interest between agent and principal. Specifically, respondents' evaluations for the
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Опубликовано на портале: 25-12-2003
Sami M. A. Homod
2002
The World Wide Web is a technological breakthrough which brings benefits and opportunities as well as problems and failures. The critical problem in today's electronic commerce over the World Wide Web is the failure of many commercial web sites to achieve the expected improvement and benefit of the great opportunities provided by the World Wide Web. This research hypothesizes there is a set of factors that improve commercial web sites in the electronic commerce environment over the World Wide Web. An improvement factor is an attribute associated with a web site or its development that, i
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Опубликовано на портале: 25-12-2003
Weiyin Hong
2002
As B2C e-commerce proliferates, understanding consumers' online shopping behavior becomes increasingly important. A feature central to the success of commercial websites is the design of an effective interface to present product information. A literature review of information systems, marketing, and e-commerce research suggests that interface characteristics are capable of influencing consumers' information search and processing. However, there is a lack of empirical research on the effects of different Web interface characteristics on consumers' online shopping behavior. Drawing upon a
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Опубликовано на портале: 06-02-2004
Donald Howard
Организация: Department of Agricultural Economics
Manhattan, 1999
The objective of this research was to create an industry-targeting model for the Great Plains region. The model estimates the probability of 100 aggregate industry sectors locating in any of the 430 counties in six Great Plains states over the 1995 to 2003 time period. The probabilities are based on twenty-three county characteristics that were identified as important determinants of industry location. The model may help local economic development officials identify viable industries for their recruitment efforts. This research consisted of constructing and evaluating two distinct models

Опубликовано на портале: 25-12-2003
Shu-hua C. Hsu
2002
I will detail a profile of the employee communication satisfaction and employee organizational commitment at the hospitality industry in this study. I will attempt to discover whether employee communication satisfaction is related to employee organizational commitment in the hospitality industry. A theoretical model based on Varona's concept of communication satisfaction and organizational commitment was designed to evaluate the potential impact of communication satisfaction on the employees. He combined the Communication Satisfaction Questionnaire (CSQ) and Organizational Commitment Qu
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