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Диссертации
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Just-in-time selling: Relation to market orientation, organizational structure and
organizational performance [диссертация]
Опубликовано на портале: 25-12-2003
Kenneth Wilburn Jr. Green
2002
The purpose of this dissertation is to answer the following research questions related to the efficacy of a Just-in-Time (JIT) selling strategy: (1) What is the nature of the relationships among market orientation, JIT selling, organizational structure, and organizational performance constructs? (2) Does JIT selling mediate and/or moderate the relationships among market orientation and organizational structure and organizational performance? The market orientation model theorized by Kohli and Jaworski (1990) and the JIT selling model theorized and tested by Germain, Dröge
