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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 2

Диссертации

Авторы:
А Б В Г Д Е Ж З И ЙК Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Э Ю Я
A B C D E F G H I J K L M N O P QR S T UV W XY Z
 
Названия:
все А Б В Г Д ЕЖ З И ЙК Л М Н О П Р С Т У Ф ХЦЧШЩЭ ЮЯ
A B C D E F G H I J KLM N OP QRS T UV W XYZ
 

Опубликовано на портале: 25-12-2003
Katherine Elizabeth Harris
2002
While many studies in the marketing literature have examined customer satisfaction in traditional bricks and mortar settings, little work has been done within the Internet context. Much has been made in the academic community and the popular press of the electronic revolution and its predicted impact on retailing. Therefore, it is important to examine the similarities and differences between customer satisfaction levels in on- and offline service contexts. Furthermore, what happens when something goes wrong in service encounters in these two settings? Until now, all experiments addressin
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Опубликовано на портале: 25-12-2003
You-De Dai
2002
The purpose of this research was to develop a more robust model to examine customer voluntary performance behaviors in the context of the lodging industry. In this study, a structural model was presented that proposed positive relationships among overall customer satisfaction, trust, and commitment, and further suggested positive relationships between three social exchange antecedents (overall customer satisfaction, trust, and commitment) and three customer voluntary performance behaviors (loyalty, cooperation, and participation) in the lodging industry. Finally, the research also empiri
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию