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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 11

Диссертации

Авторы:
А Б В Г Д Е Ж З И ЙК Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Э Ю Я
A B C D E F G H I J K L M N O P QR S T UV W XY Z
 
Названия:
все А Б В Г Д ЕЖ З И ЙК Л М Н О П Р С Т У Ф ХЦЧШЩЭ ЮЯ
A B C D E F G H I J KLM N O P QRST UV W XYZ
 

Опубликовано на портале: 25-12-2003
David Thomas Sr. DaCasto
2002
Market segmentation, due to its ability to provide market focus and targeting, has been at the core of much market planning and strategy development. The process of segmenting markets recognizes that not all customers have the same needs and desires while, at the same time, there are certain market-specific needs among sub-groups that have commonality. There have been scores of approaches to segment markets, particularly in consumer markets where demographic and psychographic profiles of buying behavior have been extensively developed by researchers. Industrial market segmentation, likew
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Опубликовано на портале: 25-12-2003
Susan Kathryn Hogan
2002
In two experiments I examined the process by which non-critical bad news communicated through an agent influences respondents' evaluations toward both the agent and the principal. Respondents rated both agents and principals most favorably when the agent adopted a forthcoming delivery style while delivering bad news. However, when the agent accepted personal responsibility for a bad news outcome, respondents formed separate evaluations for the principal and the agent, leading to a potential conflict of interest between agent and principal. Specifically, respondents' evaluations for the
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Опубликовано на портале: 19-05-2004
John J. Condon
Научный руководитель: Lindsey Churchill
Организация: City University of New York
2001
Medicine is and has been a highly prestigious profession. It both produces and reproduces members of the upper class. Its high status has long been accepted as legitimate by society due to the tremendous sacrifices its members make both in the length and difficulty of their training and the content of their work. However, medicine is currently facing problems. It is under siege by managed care organizations and the federal government, which not only want to regulate fees that physicians receive but to intervene in their professional decision making. One of the initiatives currently unde
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Опубликовано на портале: 19-05-2004
Adolfo Martinez Valle
Научный руководитель: Vicente Navarro
Организация: The Johns Hopkins University
2002
To study how social inequality has influenced the health status of the Mexican population at the individual and the state level between 1990 and 1996. Explore the pathways through which social inequality affect health. Identify policy options to address social inequality in Mexico. Theoretical framework. Social inequality is understood here as a structural feature of society that has negative consequences on health. From this perspective, the underlying assumption is that health differentials across the social spectrum are closely related to the structure of a society, which in turn is
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Опубликовано на портале: 19-05-2004
Vincent Edward Collom, Edna Bonacich
UNIVERSITY OF CALIFORNIA, RIVERSIDE , 2002
This project is an analysis of Americans' attitudes toward three forms of workplace democracy. National survey data from 1991 are employed to investigate the relationship between the bases of social inequality under contemporary capitalism and this alternative which potentially ameliorates workplace inequality. Race, class, and gender are hypothesized to be major determinants of attitudes toward workplace democracy. Numerous indicators of class position are examined and the class criteria which tap into production relations are most salient. A more holistic class location analysis demons
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Опубликовано на портале: 25-12-2003
James Edwin Harris
2002
Consumers use social status to learn about and evaluate value-expressive products. This thesis examines how consumers respond to products that convey status connotations. Drawing on previous research from social psychology, sociology and consumer behavior, this dissertation explores product perceptions in the context of differing social positions, and product-status levels. The research question here is whether matches or mismatches between one's social identity and a product that connotes status lead to different types of processing and evaluations. Consumers who carry peripheral class
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Опубликовано на портале: 25-12-2003
John Phillip Eaton
2002
The marketing concept is fundamental to practice and scholarship in the field of marketing. Simply stated, the marketing concept advocates that customers and the market drive business performance. In the literature, the marketing concept has been defined and operationalized using the market orientation construct. This literature is replete with examples of the relationship between market orientation and performance. Most commonly, market orientation is defined as a customer focus and performance is assessed with financial measures. This study broadens both the market orientation and per
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Опубликовано на портале: 19-05-2004
Jonathan H. Martin
Научный руководитель: Gordon Fellman
Организация: Brandes University
2001
This dissertation generates possible explanations for conflicting claims in the literature on the economic populist sentiment (or incipient class consciousness) of the contemporary American middle class. It asserts that social and political analysts have depicted the middle class as either: (1)basically accepting the socioeconomic status quo, (2)substantially discontent with growing class inequality and increasingly ready to resist it, or (3)containing a simple conglomeration of both inclinations. The study analyzes in-depth interviews with eighteen ordinary middle class individuals fro
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Опубликовано на портале: 25-12-2003
Shruti Gupta
2002
This dissertation research makes significant theoretical and managerial contribution to the area of marketing strategy by exploring the link between company image and competitive advantage. First, this research produces empirical evidence that a company's image as perceived by its customers, produces competitive advantage for the firm by successfully differentiating it from its competitors. Second, this study for the first time uses consumer responses such as willingness to purchase, pay a premium price, customer satisfaction and loyalty to operationalize the competitive advantage varia
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Опубликовано на портале: 19-05-2004
Evelina Ivanova Panayotova
Научный руководитель: James D. Wright
Организация: Tulane University
2001
Contemporary welfare research recognizes the increasing importance of norms and values in shaping popular assessment of social policy and the need to more fully incorporate cultural beliefs into the empirical study of public opinion. This research is a comparative study of factors influencing public attitudes towards government policies in fourteen countries: Australia, Bulgaria, Canada, former Czechoslovakia, former East Germany, Great Britain, Hungary, Italy, New Zealand, Norway, Poland, Russia, the United States, and former West Germany. I use data from the 1992 International Social S
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Опубликовано на портале: 19-05-2004
Susan Kathleen Burke
Научный руководитель: Joyce Williams
Организация: Texas Woman's University
2001
Using a framework that examined stratification from an intersection of sex, race/ethnicity, age, and socio-economic factors (SES), this study traces the development of computer use and ownership from the early 1980s to the late 1990s. Current Population Survey data from 1984, 1989, 1993, and 1997 are analyzed using descriptive statistics. The most interesting finding was that respondents who used work computers were much more likely to own and use home computers. This impact was affected, however, by occupation, education level, and race/ethnicity. In the highest SES there were few diffe
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