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В разделе представлена информация о докторских, кандидатских, магистерских и PhD диссертациях в области экономики, социологии и менеджмента, которые были защищены в России и за рубежом в последние годы. (подробнее...)
Всего публикаций в данном разделе: 245

Авторы:
А Б В Г Д Е Ж З И ЙК Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Э Ю Я
A B C D E F G H I J K L M N O P QR S T UV W XY Z
 
Названия:
А Б В Г Д ЕЖ З И ЙК Л М Н О П Р С Т У Ф ХЦЧШЩЭ ЮЯ
A B C D E F G H I J KLM N O P QRS T UV W XYZ
 

Опубликовано на портале: 25-12-2003
Kenneth Wilburn Jr. Green
2002
The purpose of this dissertation is to answer the following research questions related to the efficacy of a Just-in-Time (JIT) selling strategy: (1) What is the nature of the relationships among market orientation, JIT selling, organizational structure, and organizational performance constructs? (2) Does JIT selling mediate and/or moderate the relationships among market orientation and organizational structure and organizational performance? The market orientation model theorized by Kohli and Jaworski (1990) and the JIT selling model theorized and tested by Germain, Dröge
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Опубликовано на портале: 25-12-2003
Bianca Grohmann
2002
This dissertation examines the effect of tactile input on consumers' pre-purchase product evaluations. In a preliminary experimental study, 6 products were evaluated by subjects randomly assigned to a touch condition, in which tactile input from physically present products was available, or an internet condition, in which subjects evaluated the products presented online. The second experiment involved an evaluation of 3 products by subjects randomly assigned to either a touch or internet condition, or a no touch condition, where tactile input for a physically present product was not ava
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Опубликовано на портале: 05-04-2005
Gordon Eugene Groover
Организация: College of Agriculture and Life Sciences
Virginia, 2001
Virginia dairy producers are considering intensive grazing as a profitable and ecologically viable alternative to confinement dairy production. The objective of this study is to compare financial performance for pasture-based dairy farms relative to similar resourced-based confinement farms. Comparisons are based on the recommended financial and profitability measures of performance provided by the Farm Financial Standards Council.

Primary and secondary data plus simulation of daily pasture supply and animal demands are used to develop 100 and 200-cow farms with a land base represen

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Опубликовано на портале: 25-12-2003
Pranjal Gupta
2002
Extant literature suggests that establishing trust is an important antecedent to developing longer-term exchange relationships. In the Internet context, due in part to the temporal and spatial separation between buyers and sellers, developing initial trust with customers is an added challenge. Despite the importance of developing trust with consumers and the added difficulty of developing initial trust over the Internet, there is limited research in this area. This dissertation examines information as an initial trust-building cue. The rationale is that since informatio
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Опубликовано на портале: 25-12-2003
Shruti Gupta
2002
This dissertation research makes significant theoretical and managerial contribution to the area of marketing strategy by exploring the link between company image and competitive advantage. First, this research produces empirical evidence that a company's image as perceived by its customers, produces competitive advantage for the firm by successfully differentiating it from its competitors. Second, this study for the first time uses consumer responses such as willingness to purchase, pay a premium price, customer satisfaction and loyalty to operationalize the competitive advantage varia
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Опубликовано на портале: 19-05-2004
Monica Elizabeth Gutierrez
Научный руководитель: Walter F. Stenning
Организация: Texas A&M University
2002
The purpose of this study was to determine social class positions as derived from career and educational aspirations and expectations and to identify barriers affecting career and educational achievement. The research study was focused on students from a small geographically isolated community. These students were bused 20 miles to a high school outside their county and have historically had a high dropout rate. Individual interviews were conducted with 32 students and former students and their parents, as well as eight teachers from the high school. The student pool was evenly divided
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Опубликовано на портале: 25-12-2003
Sangphet Hanvanich
2002
This dissertation investigates the outcome of marketing knowledge that firms acquired from their alliance partners, the mechanisms that firms use to transfer the knowledge, and factors that may affect the knowledge transfer process. The dissertation consists of two distinct parts. Part 1 examines these issues from the shareholder perspective and is an event study using secondary data. Part 2 explores the same issues in more detail from the management viewpoint and is based upon the analysis of primary survey data. The results from Part 1 suggest that announcements of marketing knowledge
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Опубликовано на портале: 25-12-2003
James Edwin Harris
2002
Consumers use social status to learn about and evaluate value-expressive products. This thesis examines how consumers respond to products that convey status connotations. Drawing on previous research from social psychology, sociology and consumer behavior, this dissertation explores product perceptions in the context of differing social positions, and product-status levels. The research question here is whether matches or mismatches between one's social identity and a product that connotes status lead to different types of processing and evaluations. Consumers who carry peripheral class
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Опубликовано на портале: 25-12-2003
Katherine Elizabeth Harris
2002
While many studies in the marketing literature have examined customer satisfaction in traditional bricks and mortar settings, little work has been done within the Internet context. Much has been made in the academic community and the popular press of the electronic revolution and its predicted impact on retailing. Therefore, it is important to examine the similarities and differences between customer satisfaction levels in on- and offline service contexts. Furthermore, what happens when something goes wrong in service encounters in these two settings? Until now, all experiments addressin
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Опубликовано на портале: 19-05-2004
Craig David Peterson Helmstetter
Научный руководитель: Patricia A. Gwartney
Организация: University of Oregon
2001
This dissertation addresses the question: What are the determinants of (and impediments to) the development of ideological sophistication? Using National Election Studies data, I develop two individual-level measures of ideological sophistication, emphasizing ideological consistency and stability. Bivariate tests demonstrate support for several hypotheses concerning the stratification of ideological sophistication according to various demographic, social-structural, and psychological and behavioral traits. Multiple regression analyses emphasize the relative importance of the psychologica
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Опубликовано на портале: 25-12-2003
Susan Kathryn Hogan
2002
In two experiments I examined the process by which non-critical bad news communicated through an agent influences respondents' evaluations toward both the agent and the principal. Respondents rated both agents and principals most favorably when the agent adopted a forthcoming delivery style while delivering bad news. However, when the agent accepted personal responsibility for a bad news outcome, respondents formed separate evaluations for the principal and the agent, leading to a potential conflict of interest between agent and principal. Specifically, respondents' evaluations for the
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Опубликовано на портале: 25-12-2003
Sami M. A. Homod
2002
The World Wide Web is a technological breakthrough which brings benefits and opportunities as well as problems and failures. The critical problem in today's electronic commerce over the World Wide Web is the failure of many commercial web sites to achieve the expected improvement and benefit of the great opportunities provided by the World Wide Web. This research hypothesizes there is a set of factors that improve commercial web sites in the electronic commerce environment over the World Wide Web. An improvement factor is an attribute associated with a web site or its development that, i
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Опубликовано на портале: 25-12-2003
Weiyin Hong
2002
As B2C e-commerce proliferates, understanding consumers' online shopping behavior becomes increasingly important. A feature central to the success of commercial websites is the design of an effective interface to present product information. A literature review of information systems, marketing, and e-commerce research suggests that interface characteristics are capable of influencing consumers' information search and processing. However, there is a lack of empirical research on the effects of different Web interface characteristics on consumers' online shopping behavior. Drawing upon a
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Опубликовано на портале: 06-02-2004
Donald Howard
Организация: Department of Agricultural Economics
Manhattan, 1999
The objective of this research was to create an industry-targeting model for the Great Plains region. The model estimates the probability of 100 aggregate industry sectors locating in any of the 430 counties in six Great Plains states over the 1995 to 2003 time period. The probabilities are based on twenty-three county characteristics that were identified as important determinants of industry location. The model may help local economic development officials identify viable industries for their recruitment efforts. This research consisted of constructing and evaluating two distinct models

Опубликовано на портале: 25-12-2003
Shu-hua C. Hsu
2002
I will detail a profile of the employee communication satisfaction and employee organizational commitment at the hospitality industry in this study. I will attempt to discover whether employee communication satisfaction is related to employee organizational commitment in the hospitality industry. A theoretical model based on Varona's concept of communication satisfaction and organizational commitment was designed to evaluate the potential impact of communication satisfaction on the employees. He combined the Communication Satisfaction Questionnaire (CSQ) and Organizational Commitment Qu
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