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Aaker David A. (Аакер, Д. А.)

Обновлено: 09-12-2010
Образование PhD [Stanford University ]
Место работы University of California, Berkeley (UC Berkeley) / Professor of Marketing, Emeritus

Профессиональные интересы:
Brand Strategy
Visual Imagery
Metaphors


Публикации:
Building Strong Brands, The Free Press, 1995.
Managing Brand Equity, The Free Press, 1991.
Developing Business Strategies, Fifth Edition, John Wiley & Sons, 1998.
Strategic Market Management, Fifth Edition, John Wiley & Sons, 1998.
"Should You Take Your Brand to Where the Action Is?" Harvard Business Review v75, n5 (Sep/Oct 1997):135-143.
"Building Brands Without Mass Media," with Eric Joachimsthaler, Harvard Business Review v75, n1 (Jan/Feb 1997):39-50.
"The Financial Information Content of Perceived Quality," with Robert Jacobson, Journal of Marketing Research, May 1994, pp. 191-201.
"The Saturn Story: Building a Brand," California Management Review, Winter, 1994.


Публикации на портале:
Книги Статьи
Домашняя страница http://groups.haas.berkeley.edu/marketing/PROFILES/PROFS/aaker.html
E-mail aaker@haas.berkeley.edu
Факс (510) 643-1420
Ключевые слова

См. также:
Joanna Stavins
New England Economic Review. 2002.  Q 3 . P. 19-31. 
[Статья]
Дмитрий Анатольевич Шевченко
[Статья глоссария]
Дмитрий Анатольевич Шевченко
[Статья глоссария]