на главную поиск contacts

Nagle Thomas T. (Нэгл, Томас Т.)

Обновлено: 09-12-2010
Образование PhD: Economics [University of Los Andelos]
Место работы Strategic Pricing Group (SPG) / President and Chief Executive Officer

Economic Foundations for Pricing. By: Nagle, Thomas., Journal of Business, Jan84 Part 2 of 2, Vol. 57 Issue 1
The Strategy and Tactics of Pricing. That book is currently in its third edition and is the largest selling book on pricing. It has been translated into Spanish, Portuguese, Japanese, German, Russian, and Thai.
How Much Are Custormers Willing to Pay?; By: Smith, Gerald E.; Nagle, Thomas T.., Marketing Research, Winter2002, Vol. 14 Issue 4, p20, 6p, 1bw
A tale of two price.; By: Nagle, Thomas T.., Marketing Management, Nov/Dec2002, Vol. 11 Issue 6, p27, 2p
Don't Just Set Prices, manage them.; By: Nagle, Thomas T.; Cressman Jr., George E.., Marketing Management, Nov/Dec2002, Vol. 11 Issue 6, p29, 5p, 2 diagrams
How to manage an aggressive competitor.; By: Cressman Jr., George E.; Nagle, Thomas T.., Business Horizons, Mar/Apr2002, Vol. 45 Issue 2, p23, 8p, 1 diagram
Make pricing a key driver of your marketing strategy.; By: Nagle, Thomas., Marketing News, 11/09/98, Vol. 32 Issue 23, p4, 1/3p
Kamikaze pricing.; By: Holden, Reed K.; Nagle, Thomas T.., Marketing Management, Summer98, Vol. 7 Issue 2, p30, 10p, 3 graphs, 1c
Frames of reference and buyers' perception of price and value.; By: Smith, Gerald E.; Nagle, Thomas T.., California Management Review, Fall95, Vol. 38 Issue 1, p98, 19p, 4 charts
Financial analysis for profit-drive pricing.; By: Smith, Gerald E.; Nagle, Thomas T.., Sloan Management Review, Spring94, Vol. 35 Issue 3, p71, 15p, 5 charts, 1 diagram, 4 graphs
Managing price competition. (cover story); By: Nagle, Thomas T.., Marketing Management, 1993 [sic], Vol. 2 Issue 1, p36, 10p, 1 diagram,
Pricing As Creative Marketing. By: Nagle, Thomas., Business Horizons, Jul/Aug83, Vol. 26 Issue 4, p14, 6p, 2 charts
DO ADVERTISING-PROFITABILITY STUDIES REALLY SHOW THAT ADVERTISING CREATES A BARRIER TO ENTRY? By: Nagle, Thomas T.., Journal of Law & Economics, Oct81, Vol. 24 Issue 2, p333, 17p, 1 chart

Публикации на портале:
Домашняя страница http://www.strategicpricinggroup.com/refresh/bios.asp?ac=nagle
Телефон 781-890-4550
Адрес Strategic Pricing Group, Inc.
880 Winter St., Suite 120
Waltham, MA 02451


Ключевые слова

См. также:
Отраслевой обзор, ЗАО "РосБизнесКонсалтинг". 1999. 
Петр Александрович Ореховский
Общественные науки и современность. 2016.  № 4. С. 21-35. 
Франсуа Аллиссон
TERRA ECONOMICUS. 2016.  Т. 14. № 4. С. 84-91.