Nagle Thomas T. (Нэгл, Томас Т.)
Обновлено: 09-12-2010
| Образование | PhD: Economics [University of Los Andelos] |
| Место работы | Strategic Pricing Group (SPG) / President and Chief Executive Officer |
Публикации:
Economic Foundations for Pricing. By: Nagle, Thomas., Journal of Business, Jan84 Part 2 of 2, Vol. 57 Issue 1
The Strategy and Tactics of Pricing. That book is currently in its third edition and is the largest selling book on pricing. It has been translated into Spanish, Portuguese, Japanese, German, Russian, and Thai.
How Much Are Custormers Willing to Pay?; By: Smith, Gerald E.; Nagle, Thomas T.., Marketing Research, Winter2002, Vol. 14 Issue 4, p20, 6p, 1bw
A tale of two price.; By: Nagle, Thomas T.., Marketing Management, Nov/Dec2002, Vol. 11 Issue 6, p27, 2p
Don't Just Set Prices, manage them.; By: Nagle, Thomas T.; Cressman Jr., George E.., Marketing Management, Nov/Dec2002, Vol. 11 Issue 6, p29, 5p, 2 diagrams
How to manage an aggressive competitor.; By: Cressman Jr., George E.; Nagle, Thomas T.., Business Horizons, Mar/Apr2002, Vol. 45 Issue 2, p23, 8p, 1 diagram
Make pricing a key driver of your marketing strategy.; By: Nagle, Thomas., Marketing News, 11/09/98, Vol. 32 Issue 23, p4, 1/3p
Kamikaze pricing.; By: Holden, Reed K.; Nagle, Thomas T.., Marketing Management, Summer98, Vol. 7 Issue 2, p30, 10p, 3 graphs, 1c
Frames of reference and buyers' perception of price and value.; By: Smith, Gerald E.; Nagle, Thomas T.., California Management Review, Fall95, Vol. 38 Issue 1, p98, 19p, 4 charts
Financial analysis for profit-drive pricing.; By: Smith, Gerald E.; Nagle, Thomas T.., Sloan Management Review, Spring94, Vol. 35 Issue 3, p71, 15p, 5 charts, 1 diagram, 4 graphs
Managing price competition. (cover story); By: Nagle, Thomas T.., Marketing Management, 1993 [sic], Vol. 2 Issue 1, p36, 10p, 1 diagram,
Pricing As Creative Marketing. By: Nagle, Thomas., Business Horizons, Jul/Aug83, Vol. 26 Issue 4, p14, 6p, 2 charts
DO ADVERTISING-PROFITABILITY STUDIES REALLY SHOW THAT ADVERTISING CREATES A BARRIER TO ENTRY? By: Nagle, Thomas T.., Journal of Law & Economics, Oct81, Vol. 24 Issue 2, p333, 17p, 1 chart
Публикации на портале:
Книги
- Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, 3/E (Стратегия и тактика ценообразования: руководство по принятию решений, приносящих прибыль) Авт. Nagle Thomas T. , Reed Holden. USA: Prentice-Hall, 2002.
- Стратегия и тактика ценообразования Авт. Holden Rid K., Nagle Thomas T. . Санкт-Петербург: Питер, 2001.
| Домашняя страница | http://www.strategicpricinggroup.com/refresh/bios.asp?ac=nagle |
| Телефон | 781-890-4550 |
| Адрес | Strategic Pricing Group, Inc. 880 Winter St., Suite 120 Waltham, MA 02451 |
Ссылки:
www.StrategicPricingGroup.com
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