Eliashberg Jehoshua

Дата рождения	25 ноября 1945 г.
Образование	PhD: Marketing and Decision Science [Indiana University]
Место работы	Wharton Business School / Sebastian S. Kresge Professor of Marketing and Professor of Operations and Information Management

Профессиональные интересы:
Marketing research;
marketing/operations R&D interface;
international marketing;
new product forecasting and planning models;
marketing issues related to the media and entertainment industry
R&D/Marketing Interface.
Emerging technologies.
Supply-chain issues in the entertainment industry.
New products management.


Публикации:
Entertainment Industry Related Publications

• "Modeling Goes to Hollywood: Predicting Individual Differences in Movie Enjoyment" (with Mohanbir S. Sawhney), Management Science, Vol. 40, No. 9, September 1994, pp. 1151-1173 (Finalist for the 1994 John D.C. Little Best Paper Award).
• "A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures" (with Mohanbir S. Sawhney) Marketing Science, Vol. 15, No. 2, 1996, pp. 113-131 (lead article) (Finalist for the 1996 John D.C. Little Best Paper Award.)
• "Film Critics: Influencers or Predictors?" (with Steven M. Shugan), Journal of Marketing, Vol. 61, No. 2, April 1997, pp. 68-78.
• SILVERSCREENER: A Modeling Approach to Movie Screens Management” (with Sanjeev Swami and Charles Weinberg), Marketing Science, Vol. 18, No.3, 1999, pp. 352-372.
• "MOVIEMOD: An Implementable Decision Support System for Pre-Release Market Evaluation of Motion Pictures” (with Jedid-Jah Jonker, Mohanbir S. Sawhney, and Berend Wierenga), Marketing Science, Vol. 19, No. 3, 2000, pp. 226-243.
• "Implementing and Evaluating SILVERSCREENER: A Marketing Management Support System for Movie Exhibitors" (with Sanjeev Swami, Charles Weinberg, and Berend Wierenga), Interfaces, Vol. 31, No. 3, Part 2 of 2, May-June 2001, pp. S108-S127.

Прочие публикации:

• Structuring the New Product Development Pipeline.; By: Ming Ding; Eliashberg, Jehoshua., Management Science, Mar2002, Vol. 48 Issue 3, p343, 21p, 4 charts, 6 diagrams, 4 graphs
• Calculating the reserve for a time and usage indexed warranty.; By: Eliashberg, Jehoshua; Singpurwalla, Nozer D.., Management Science, Jul97, Vol. 43 Issue 7, p966, 10p, 1 chart, 4 graphs
• New product development: The performance and...; By: Cohen, Morris A.; Eliashberg, Jehoshua., Management Science, Feb96, Vol. 42 Issue 2, p173, 12p, 3 graphs
• COMPETITIVE STRATEGIES FOR TWO FIRMS WITH ASYMMETRIC PRODUCTION COST STRUCTURES.; By: Eliashberg, Jehoshua; Steinberg, Richard., Management Science, Nov91, Vol. 37 Issue 11, p1452, 22p
• MARKETING-PRODUCTION DECISIONS IN AN INDUSTRIAL CHANNEL OF DISTRIBUTION. By: Eliashberg, Jehoshua; Steinberg, Richard., Management Science, Aug87, Vol. 33 Issue 8, p981, 20p
• ARBITRATING A DISPUTE: A DECISION ANALYTIC APPROACH. By: Eliashberg, Jehoshua., Management Science, Aug86, Vol. 32 Issue 8, p963, 12p
• A MEASUREMENT ERROR APPROACH FOR MODELING CONSUMER RISK PREFERENCE. By: Eliashberg, Jehoshua; Hauser, John R.., Management Science, Jan85, Vol. 31 Issue 1, p1, 25p
  RISK SHARING AND GROUP DECISION MAKING. By: Eliashberg, Jehoshua; Winkler, Robert L.., Management Science, Nov81, Vol. 27 Issue 11, p1221, 15p
• SEARCHING FOR GENERALIZATIONS IN BUSINESS MARKETING NEGOTIATIONS.; By: Eliashberg, Jehoshua; Lilien, Gary L.; Kim, Nam., Marketing Science, 1995 Part 2 of 2, Vol. 14 Issue 3, pG47, 14p
• A KNOWLEDGE-BASED SYSTEM FOR ADVERTISING DESIGN.; By: Burke, Raymond R.; Rangaswamy, Arvind; Wind, Jerry; Eliashberg, Jehoshua., Marketing Science, Summer90, Vol. 9 Issue 3, p212, 18p
• MODELING MULTINATIONAL DIFFUSION PATTERNS: AN EFFICIENT METHODOLOGY.; By: Gatignon, Hubert; Eliashberg, Jehoshua; Robertson, Thomas S.., Marketing Science, Summer89, Vol. 8 Issue 3, p231, 17p
• THE IMPACT OF COMPETITIVE ENTRY IN A DEVELOPING MARKET UPON DYNAMIC PRICING STRATEGIES. By: Eliashberg, Jehoshua; Jeuland, Abel P.., Marketing Science, Winter86, Vol. 5 Issue 1, p20, 17p
• Assessing the Predictive Accuracy of Two Utility-Based Theories in a Marketing Channel Negotiation Context. By: Eliashberg, Jehoshua; LaTour, Stephen A.; Rangaswamy, Arvind; Stern, Louis W.., Journal of Marketing Research (JMR), May86, Vol. 23 Issue 2, p101, 10p, 5 charts
• Analytical Models of Competition with Implications for Marketing: Issues, Findings, and Outlook. By: Eliashberg, Jehoshua; Chatterjee, Rabikar., Journal of Marketing Research (JMR), Aug85, Vol. 22 Issue 3, p237, 25p, 3 charts
• Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study. By: Eliashberg, Jehoshua; Michie, Donald A.., Journal of Marketing Research (JMR), Feb84, Vol. 21 Issue 1, p75, 14p, 8 charts
• A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies.; By: Chatterjee, Rabikar; Eliashberg, Jehoshua; Gatignon, Hubert; Lodish, Leonard M.., Journal of Marketing Research (JMR), Nov88, Vol. 25 Issue 4, p363, 13p, 3 charts, 1 diagram
• New Production Preannouncing Behavior: A Market Signaling Study.; By: Eliashberg, Jehoshua; Robertson, Thomas S.., Journal of Marketing Research (JMR), Aug88, Vol. 25 Issue 3, p282, 11p, 5 charts

Публикации на портале:

Домашняя страница	http://hops.wharton.upenn.edu/people/faculty/eliashberg.html
E-mail	eliashberg@wharton.upenn.edu
Телефон	(215) 898-5246
Факс	(215) 898-2534
Адрес	700 Jon M. Huntsman Hall 3730 Walnut Street University of Pennsylvania Philadelphia, PA 19104-6340

Ссылки:
Дополнительная информация:
Образование
B.S. in Electrical Engineering, Technion-Israel Institute of Technology at Haifa
M.B.A. from Tel-Aviv University

Предыдущие должности и позиции, прочие позиции
Professor of Marketing at J.L. Kellogg School of Management, Northwestern University

Консультируемые компании
Campbell Soup,
STV Television Network (Canada)
Franklin Mint
General Motors Research Laboratories
Multimedia Development Corporation (Malaysia)
Warner Home Video
AstraZeneca