Zettelmeyer Florian
Обновлено: 24-09-2010
Публикации на портале:
Статьи
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Florian Zettelmeyer Expanding to the Internet: Pricing and Communications Strategies When Firms Compete
on Multiple Channels.
// Journal of Marketing Research (JMR).
2000.
Vol. 37.
No. 3.
P. 292-309.