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Srinivasan Seenu

Обновлено: 09-12-2010
Образование PhD [Carnegie Mellon Univ, 1971]
Место работы Stanford Graduate School of Business / Professor of Management

Профессиональные интересы:
Conjoint analysis (methods for understanding the structure of multi-attributed customer preferences), new product development, market structure analysis, brand equity measurement.

Публикации:
  • How Much Does the Market Value an Improvement in a Product Attribute?; By: Ofek, Elie; Srinivasan, V.., Marketing Science, Fall2002, Vol. 21 Issue 4, p398, 14p, 4 charts
  • Asymmetric and neighborhood Cross-price effects: Some empirical generalizations.; By: Sethuraman, Raj; Srinivasan, V.., Marketing Science, 1999, Vol. 18 Issue 1, p23, 19p, 5 charts
  • “The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects,” Journal of Marketing Research 2002
  • "The Predictive Power of Internet-Based Product Concept Testing Using Visual Depiction and Animation" Journal of Product Innovation Management 2000
  • "Estimation Techniques for Macro Diffusion Models" New Product Diffusion Models 2000
  • "Predictive Validation of Multiattribute Choice Models," Marketing Research, 1999/ 2000
  • "Asymmetric and Neighborhood Price Effects: Some Empirical Generalizations," Marketing Science, 1999
  • "A Relationship Between Market Share Elasticities and Brand Switching Probabilities," Journal of Marketing Research, 1998
  • "Integrated Product Design for Marketability and Manufacturing," Journal of Marketing Research, 1997
  • "Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement," Journal of Marketing Research, 1997
  • "Quota-Based Compensation Plans for Multi-Territory Heterogeneous Salesforces," Management Science, 1996
  • "A Survey-Based Method for Measuring and Understanding Brand Equity and its Extendibility," Journal of Marketing Research, 1994
  • "Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice," Journal of Marketing, 1990
  • "A Simultaneous Approach to Market Segmentation and Market Structuring," Journal of Marketing Research, 1987
  • "Salesforce Compensation Plans: An Agency Theoretic Perspective," Marketing Science, 1985
  • "STRATPORT: A Model for the Evaluation and Formulation of Business Portfolio Strategies," Management Science, 1982
  • "Multi-Attribute Approaches for Product Concept Evaluation and Generation: A Critical Review," Journal of Marketing Research, 1979
  • "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, 1978
  • "A Consumer Preference Approach to the Planning of Rural Primary Health Care Facilities," Operations Research, 1976
  • "A Consumer-Based Methodology for the Identification of New Product Ideas," Management Science, 1974
  • "Linear Programming Techniques for Multidimensional Analysis of Preferences," Psychometrika, 1973
  • The Predictive Power of Internet-Based Product Concept Testing Using Visual Depiction and Animation, Journal of Product Innovation Management, March 2000, PDF file (584KB)

Домашняя страница http://gobi.stanford.edu/facultybios/bio.asp?ID=158

Дополнительная информация:
Почетные звания и отличия и пр.
1972; ORSA Award for best paper, 1976; O'Dell Award for best paper in the Journal of Marketing Research, 1984, 1992; John Little best paper award for 1985; Parlin Award for outstanding contributions to marketing research, 1996; Churchill Award for lifetime achievement in marketing research, 1998; Hardin Award for best paper, 2000; Hustad Award for best paper, 2000; Converse Award for outstanding contributions to the science of marketing
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