Quelch John

Место работы

Harvard Business School (Harvard Business School) / Professor, Senior Associate Dean for International Development

Профессиональные интересы:
International Marketing (Международный маркетинг)
Marketing Practices and Key Success Factors of Global Non-government Organizations (Практика маркетинга и ключевые факторы успеха глобальных негосударственных организаций)

Публикации:
Избранные книги и монографии:

• Quelch, J. A., and C. A. Bartlett. Global Marketing Management. 4th ed. Reading, Mass.: Addison-Wesley Publishing Co. Inc., 1999.
  Quelch, J. Cases in Product Management. Burr Ridge,Ill.: Richard D. Irwin, Inc., 1995.
• Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 3rd ed.Reading, Mass.: Addison-Wesley Publishing Co. Inc., 1994.
• Smith, N. C., and J. Quelch. Ethics in Marketing. Homewood, Ill.: Richard D. Irwin, Inc., 1992.
• Quelch, J. A., R. J. Dolan, and T. Kosnik. Marketing Management. Homewood, Ill.: Richard D. Irwin Inc., 1992.
• Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. Reading, Mass.: Addison-Wesley Publishing Co. Inc., 1991.
• Quelch, J., Robert D. Buzzell, and E. Salama. The Marketing Challenge of Europe 1992. Reading, Mass.: Addison-Wesley Publishing Company, 1990. (2nd edition, 1991. French, Italian, Japanese, Spanish translations, 1992.)
• Quelch, J. How To Market To Consumers: Ten Ways To Win. New York, N.Y.: John Wiley & Sons, Inc., 1989.
• Quelch, J. Sales Promotion Management. Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1989. (Japanese translation, 1991.)
• Quelch, J. A., and P. Farris. Cases in Advertising and Promotion Management. 2nd ed. Plano, Tex.: Business Publications, Inc., 1987.
• Buzzell, R., J. Quelch, and W. Salmon. Trade Promotion and Food Distribution Costs. Washington, DC: Food Marketing Institute, 1987. (Monograph.)
• Debruicker, F. S., J. Quelch, and S. Ward. Cases in Consumer Behavior. 2nd ed. Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1986.
• Shapiro, B. P., R. J. Dolan, and J. Quelch. Marketing Management: Principles, Analysis and Applications. Homewood, Ill.: Richard D. Irwin, Inc., 1985.
• Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Readings from Theory to Practice. Homewood, Ill.: Richard D. Irwin, Inc., 1985.
• Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Strategy, Planning and Implementation. Homewood, Ill.: Richard D. Irwin, Inc., 1985.
• Farris, P., and J. A. Quelch. Advertising and Promotion Management. Radnor, Pa: Chilton Book Company, 1983. (2nd edition, Melbourne, Fla.: Krieger Publishing Company, 1987.)
• Quelch, J. Marketing Communications in a Changing Environment. 1983. (Edited compilation of Harvard Business Review articles, No. 14081, Monograph.)

Избранные статьи:

• Narayandas, N., John A. Quelch, and Gordon Swartz. "Global Pricing Contracts." Sloan Management Review (fall 2000).
• Arnold, David J., and John A. Quelch. "New Strategies for Emerging Markets." Sloan Management Review 40, no. 1 (fall 1998): 7-20.
• Ortmeyer, G. K., J. A. Quelch, and W. J. Salmon. "Restoring Credibility to Retail Pricing." Sloan Management Review 33 (fall 1991): 55-66.
• Buzzell, R. D., J. A. Quelch, and W. J. Salmon. "The Costly Bargain of Trade Promotion." Harvard Business Review 68, no. 2 (March-April 1990): 141-149.
• Tedlow, R. S., and John A. Quelch. "Communications Strategy for the Nation-State." Public Relations Journal 37, no. 6 (June 1981): 22-25.
• Quelch, J. "Measurement of the Relative Importance of Product Attribute Information: A Review of the Information Display Approach." Journal of Consumer Policy 3, no. 3 (1979): pp. 232-245.

Другие публикации (избранное):

• Narayandas, Das, John A. Quelch, and Gordon Swartz. "Prepare Yourself for Global Pricing." Harvard Business School Working Paper Series, No. 01-026, 2000.

Публикации на портале:

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