Quelch John
Обновлено: 09-12-2010
Место работы | Harvard Business School (Harvard Business School) / Professor, Senior Associate Dean for International Development |
Профессиональные интересы:
International Marketing (Международный маркетинг)
Marketing Practices and Key Success Factors of Global Non-government Organizations (Практика маркетинга и ключевые факторы успеха глобальных негосударственных организаций)
Публикации:
Избранные книги и монографии:
-
Quelch, J. A., and C. A. Bartlett. Global Marketing Management. 4th ed. Reading,
Mass.: Addison-Wesley Publishing Co. Inc., 1999.
Quelch, J. Cases in Product Management. Burr Ridge,Ill.: Richard D. Irwin, Inc., 1995. - Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 3rd ed.Reading, Mass.: Addison-Wesley Publishing Co. Inc., 1994.
- Smith, N. C., and J. Quelch. Ethics in Marketing. Homewood, Ill.: Richard D. Irwin, Inc., 1992.
- Quelch, J. A., R. J. Dolan, and T. Kosnik. Marketing Management. Homewood, Ill.: Richard D. Irwin Inc., 1992.
- Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. Reading, Mass.: Addison-Wesley Publishing Co. Inc., 1991.
- Quelch, J., Robert D. Buzzell, and E. Salama. The Marketing Challenge of Europe 1992. Reading, Mass.: Addison-Wesley Publishing Company, 1990. (2nd edition, 1991. French, Italian, Japanese, Spanish translations, 1992.)
- Quelch, J. How To Market To Consumers: Ten Ways To Win. New York, N.Y.: John Wiley & Sons, Inc., 1989.
- Quelch, J. Sales Promotion Management. Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1989. (Japanese translation, 1991.)
- Quelch, J. A., and P. Farris. Cases in Advertising and Promotion Management. 2nd ed. Plano, Tex.: Business Publications, Inc., 1987.
- Buzzell, R., J. Quelch, and W. Salmon. Trade Promotion and Food Distribution Costs. Washington, DC: Food Marketing Institute, 1987. (Monograph.)
- Debruicker, F. S., J. Quelch, and S. Ward. Cases in Consumer Behavior. 2nd ed. Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1986.
- Shapiro, B. P., R. J. Dolan, and J. Quelch. Marketing Management: Principles, Analysis and Applications. Homewood, Ill.: Richard D. Irwin, Inc., 1985.
- Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Readings from Theory to Practice. Homewood, Ill.: Richard D. Irwin, Inc., 1985.
- Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Strategy, Planning and Implementation. Homewood, Ill.: Richard D. Irwin, Inc., 1985.
- Farris, P., and J. A. Quelch. Advertising and Promotion Management. Radnor, Pa: Chilton Book Company, 1983. (2nd edition, Melbourne, Fla.: Krieger Publishing Company, 1987.)
- Quelch, J. Marketing Communications in a Changing Environment. 1983. (Edited compilation of Harvard Business Review articles, No. 14081, Monograph.)
- Narayandas, N., John A. Quelch, and Gordon Swartz. "Global Pricing Contracts." Sloan Management Review (fall 2000).
- Arnold, David J., and John A. Quelch. "New Strategies for Emerging Markets." Sloan Management Review 40, no. 1 (fall 1998): 7-20.
- Ortmeyer, G. K., J. A. Quelch, and W. J. Salmon. "Restoring Credibility to Retail Pricing." Sloan Management Review 33 (fall 1991): 55-66.
- Buzzell, R. D., J. A. Quelch, and W. J. Salmon. "The Costly Bargain of Trade Promotion." Harvard Business Review 68, no. 2 (March-April 1990): 141-149.
- Tedlow, R. S., and John A. Quelch. "Communications Strategy for the Nation-State." Public Relations Journal 37, no. 6 (June 1981): 22-25.
- Quelch, J. "Measurement of the Relative Importance of Product Attribute Information: A Review of the Information Display Approach." Journal of Consumer Policy 3, no. 3 (1979): pp. 232-245.
- Narayandas, Das, John A. Quelch, and Gordon Swartz. "Prepare Yourself for Global Pricing." Harvard Business School Working Paper Series, No. 01-026, 2000.
Публикации на портале:
Книги
- Advertising and Promotion Management: A Manager's Guide to Theory and Practice (Управление рекламой и продвижением продукции: руководство для менеджеров по теории и практике) Авт. Farris Paul W., Quelch John . USA: Chilton/Haynes, 1987.
- Global Marketing Management, 4th Ed. (Глобальный маркетинг менеджмент) Авт. Bartlett Christopher A., Quelch John . USA: Prentice-Hall, 1999.
- Harvard Business Review on Brand Management (Сборник статей Гарвард Бизнес Ревю по управлению брендами) Авт. Joachimsthaler Erich, Quelch John . Harvard: Harvard Business School Press, 1999.
- How to Market to Consumers: 10 Ways to Win (Как продавать товары потребителям: 10 способов победить) Авт. Quelch John . USA: John Wiley & Sons, 1989.
Домашняя страница | http://dor.hbs.edu/fi_redirect.jhtml?facInfo=bio&facEmId=jquelch |
jquelch@hbs.edu | |
Телефон | 1-617-495-6325 (office tel.) |
Факс | 1-617-496-5637 (office fax) |
Адрес | Harvard Business School Soldiers Field Boston Massachusetts 02163 USA Home Address: 57 Baker Bridge Road, RFD 4 Lincoln Massachusetts 01773 UK Home Address: Cheriton House School Lane Stratford St. Mary Suffolk CO7 6LZ |
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