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Dolan Robert J.

Обновлено: 09-12-2010
Образование бакалавр: Mathematics (Magna Cum Laude) [Boston College Chestnut Hill, MA 02167 , 1969]
PhD [Graduate School of Management University of Rochester Rochester, NY 14627, 1977]
магистр [Harvard University (Honorary), 1986]
Место работы University of Michigan Business School / Декан

Публикации:
Books
1.Marketing Management: Text and Cases McGraw Hill-Irwin, (forthcoming)
2.Power Pricing: How Managing Price Transforms the Bottom Line Coauthor: Hermann Simon (of Simon, Kucher and Partners, Bonn, Germany)Free Press, 1996Foreign language versions: Chinese (2000), Korean (1998), Portuguese (1998), German (1997)
3.Managing the New Product Development ProcessAddison-Wesley, 1993
4.Strategic Marketing Management (editor)
Harvard Business School Press, 1992
Translated into Spanish and published as La Essencia Del Marketing Estrategia - Vol. 1 and Plan de acciуn - Vol. II, Editorial Norma S.A.,Bogota, Colombia, 1995
5.Marketing Management (Coauthors: John Quelch and Thomas Kosnik) R.D. Irwin, 1993
Cases (Harvard Business School Case Services)
1.Milford (A), (A1), (B), (C) (with B. Shapiro)
2.Perkin-Elmer Data Systems Group
3.Sealed Air Corporation
4.Federated Industries
5.Henkel Corporation: International Sealants Brand Sista (A), (B)
6. Henkel Corporation: Umbrella Branding Strategy
7.MSA: The Software Company
8.New York Life Pension Department
9.Strategic Industry Model: Emergent Technologies
10.Bayerische Motoren Werke AG (BMW)
Textual Notes (Harvard Business School Case Services)
1.Basic Quantitative Analysis for Marketing
2.Distribution Policy
3.Pricing Policy
4.Marketing Research
5.Research Methods in Marketing:Survey Research
6.Marketing Planning and Organization (with A.J. Silk)
7.Industry Market Strategy
8.Note on Concept Testing
9.Note on Pre-Test Market Models
10.Note on the Market Information Industry
Journal Articles
1.“Pricing and Market Making on the Internet” Journal of Interactive Marketing
2. “Pricing Technical Products,” The Technology Management Handbook, CRC Press 1999.
3. “Price Customization: the Higher Art of Power Pricing,” Marketing Management, 1998
4."How Do You Know When the Price is Right?", Harvard Business Review, September-October 1995.
Reprinted into German as “Der richtige Preis - ewig das Problem?,” Harvard Business Manager, January 1996.
5."Marketing Turnarounds," European Management Journal, September 1995.
6. "Maximizing the Utility of Customer Product Testing: Beta Test Design and Management," Journal of Product Innovation Management, September 1993. (with John Matthews)


Публикации на портале:
Книги
E-mail rjdolan@umich.edu
Телефон 734.764.1361
Факс 734.763.0671
Адрес UNIVERSITY OF MICHIGAN BUSINESS SCHOOL
701 Tappan Street
Ann Arbor, MI
48109-1234
USA

Дополнительная информация:
Образование
M.S. (1976)Graduate School of Management
University of Rochester
Rochester, NY 14627
Business Administration

Предыдущие должности и позиции, прочие позиции
Harvard University Graduate School of Business Administration
July 1990 - June 2001Edward W. Carter Professor of Business Administration
July 1985 - July 1990Professor of Business Administration (Marketing Area)
July 1980 - June 1985Associate Professor of Business Administration
University of Chicago Graduate School of Business
September 1976 - July 1980Assistant Professor of Management Science and Marketing (promoted to Associate Professor, effective fall 1980)


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