Day George (Дей, Джордж)

Образование	магистр [University of Western Ontario, Canada, 1962] PhD [Columbia University, 1968]
Место работы	University of Pennsylvania / Professor of Marketing

Профессиональные интересы:
Competitive strategies in global markets;
new product development and management;
market structure and competitive analysis;
strategic planning processes and methods;
organizational capabilities,
marketing management


Публикации:

• "Shakeouts in Digital Markets." California Management Review (forthcoming 2002).
• (with D. Reibstein) Wharton on Dynamic Competitive Strategies. John Wiley & Sons (1997).
  
• The Market-Driven Organization, Free Press (1999).
• (with D. Montgomery)
  Market Driven Strategy : Processes for Creating Value, Free Press 1999
• "Fundmental Issues and Directions for Marketing." Journal of Marketing (October 1999). (with P. Schoemaker)
• Wharton on Managing Emerging Technologies John Wiley & Sons, 2000.
• "The Capabilities of Market-Driven Organizations." Journal of Marketing (October 1994).
• Charting New Directions for Marketing.; By: Day, George S.; Montgomery, David B.., Journal of Marketing, Oct99 Special Issue, Vol. 63 Issue 4, p3, 11p
  Using the past as a guide to the future: Reflections on...; By: Day, George S.., Journal of Marketing, Jan96, Vol. 60 Issue 1, p14, 3p
• The capabilities of market-driven organizations.; By: Day, George S.., Journal of Marketing, Oct94, Vol. 58 Issue 4, p37, 16p, 4 diagrams
• Managerial representations of competitive advantage.; By: Day, George S.; Nedungadi, Prakash., Journal of Marketing, Apr94, Vol. 58 Issue 2, p31, 14p, 4 charts, 1 diagram
• Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle.; By: Lambkin, Mary; Day, George S.., Journal of Marketing, Jul89, Vol. 53 Issue 3, 2 charts, 2 diagrams
• Valuing Market Strategies.; By: Day, George; Fahey, Liam., Journal of Marketing, Jul88, Vol. 52 Issue 3, p45, 13p, 5 charts
• Assessing Advantage: A Framework for Diagnosing Competitive Superiority.; By: Day, George S.; Wensley, Robin., Journal of Marketing, Apr88, Vol. 52 Issue 2, p1, 20p, 3 charts, 3 diagrams
• Marketing Theory with Strategic Orientation. By: Day, George S.; Wensley, Robin., Journal of Marketing, Fall83, Vol. 47 Issue 4, 3 diagrams
• Diagnosing the Experience Curve. By: Day, George S.; Montgomery, David B.., Journal of Marketing, Spring83, Vol. 47 Issue 2, p44, 15p, 2 charts, 5 graphs
• Attitudinal Predictions of Choices of Major Appliance Brands. By: Day, George S.; Deutscher, Terry., Journal of Marketing Research (JMR), May82, Vol. 19 Issue 2, p192, 7p, 3 charts
• THE PRODUCT LIFE CYCLE: ANALYSIS AND APPLICATIONS ISSUES. By: Day, George S.., Journal of Marketing, Fall81, Vol. 45 Issue 4
• CUSTOMER-ORIENTED APPROACHES TO IDENTIFYING PRODUCT MARKETS. By: Day, George S.; Shocker, Allan D.; Srivastava, Rajendra K.., Journal of Marketing, Fall79, Vol. 43 Issue 4, 1 diagram
• Diagnosing the Product Portfolio. By: Day, George S.., Journal of Marketing, Apr77, Vol. 41 Issue 2, 2 diagrams
• The Threats to Marketing Research. By: Day, George S.., Journal of Marketing Research (JMR), Nov75, Vol. 12 Issue 4, p462, 6p
• Evaluating Models of Attitude Structure. By: Day, George S.., Journal of Marketing Research (JMR), Aug72, Vol. 9 Issue 3, p279, 8p, 2 graphs Using Cluster Analysis to Improve Marketing Experiments. By: Day, George S.; Heeler, Roger M.., Journal of Marketing Research (JMR), Aug71, Vol. 8 Issue 3, p340, 8p, 4 charts, 3 graphs
• Stability of Appliance Brand Awareness. By: Day, George S.; Pratt Jr., Robert W.., Journal of Marketing Research (JMR), Feb71, Vol. 8 Issue 1, p85, 5p, 5 charts, 1 graph
• Using Attitude Change Measures to Evaluate New Product Introductions. By: Day, George S.., Journal of Marketing Research (JMR), Nov70, Vol. 7 Issue 4, p474, 9p, 6 charts, 2 graphs
• Managing Market Relationships.; By: Day, George S.., Journal of the Academy of Marketing Science, Winter2000, Vol. 28 Issue 1, p24, 7p, 1 chart, 2 diagrams
• Advantageous alliances.; By: Day, George S.., Journal of the Academy of Marketing Science, Fall95, Vol. 23 Issue 4, p297, 4p

Публикации на портале:

Домашняя страница	http://hops.wharton.upenn.edu/people/faculty/day.html
E-mail	dayg@wharton.upenn.edu
Телефон	(215) 898-8245
Факс	(215) 573-2129
Адрес	700 Jon M. Huntsman Hall 3730 Walnut Street University of Pennsylvania Philadelphia, PA 19104-6340

Дополнительная информация:
Подразделение организации, должность
Geoffrey T. Boisi Professor, Professor of Marketing
Co-Director of the Mack Center for Technological Innovation
Director, Huntsman Center for Global Competition and Innovation
Director, Emerging Technologies Management Research Program
Предыдущие должности и позиции
Previous appointments: University of Toronto; International Management Development Institute (IMEDE), Switzerland; Stanford University; University of Western Ontario, Canada.
Visiting appointments: Massachusetts Institute of Technology; Harvard University, London Business School Product Development Engineer, Union Carbide, 1959-61; Executive Director, Marketing Science Institute, 1989-91