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Hauser John R.

Обновлено: 09-12-2010
Место работы M.I.T.'s Sloan School of Management / Head of the Marketing Group

Профессиональные интересы:
Virtual customer methods for rapid customer feedback via the web;
polyhedral methods and related theory and practice for conjoint analysis;
reinforcement learning for automated marketing;
metrics for new product development, for procurement, and for lean sustainment;
evaluating and managing the tiers of R,D&E;
customer satisfaction measurement and incentive systems; quality function deployment and customer driven engineering;
market measurement, especially voice of the customer; marketing strategy, especially positioning, pricing, and advertising strategy;
consumer behavior including information search, agendas, and market structure;
prelaunch forecasting and information acceleration for new products;
design and marketing of new products and services.


Публикации:
Texts
  • Urban, G. L. and J. R. Hauser, Design and Marketing of New Products, Prentice-Hall, Second Edition 1993.
  • Urban, G. L., J. R. Hauser, and N. Dholakia, Essentials of New Product Management, Prentice Hall, 1986.
  • Hauser, J. R., Applying Marketing Management: Four Simulations, Scientific Press, 1986.
  • Hauser, J. R., ENTERPRISE: An Integrating Management Exercise, Scientific Press, 1989.
Journal Publications
  • Toubia, Olivier, Duncan I. Simester, John R. Hauser, and Ely Dahan (2003),"Fast Polyhedral Adaptive Conjoint Estimation," forthcoming, Marketing Science.
  • Dahan, Ely and John R. Hauser (2002), "The Virtual Customer," Journal of Product Innovation Management, 19, forthcoming.
  • Hauser, John R. (2001), "Metrics Thermostat," forthcoming, Journal of Product Innovation Management, 18, (May), Designated as lead article.
  • Simester, Duncan I, John R. Hauser, Birger Wernerfelt, and Roland Rust (2000), "Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-experiments in the United States and Spain," Journal of Marketing Research, 37, 1, (February), 102-112.
  • Hauser, John R. (1998), "Research, Development, and Engineering Metrics." Management Science, 44, 12, December, 1670-1689.
  • Hauser, John R. and Gerry Katz (1998), "Metrics: You Are What You Measure!." European Management Journal, 16, 5, (October), 516-528. Highlighted in "A Round-up of Important Articles from Business Periodicals," in Mastering Management Review published by the Financial Times.
  • Hauser, John R., Duncan I. Simester, and Birger Wernerfelt (1997), "Side Payments in Marketing," Marketing Science, 16, 3, 246-255, Finalist, John D. C. Little Award for Best Article in the Marketing Sciences Literature, 1997.
  • Urban, Glen L., John R. Hauser, William J. Qualls, Bruce D. Weinberg, Jonathan D. Bohlmann and Roberta A. Chicos (1997), "Validation and Lessons from the Field: Applications of Information Acceleration," Journal of Marketing Research, 34, 1, (February), 143-153.
  • Hauser, John R. and Florian Zeteyer (1997), "Metrics to Evaluate R,D&E," Research Technology Management, 40, 4, (July-August), 32-38.
  • Griffin, Abbie, and John R. Hauser (1996), "Integrating Mechanisms for Marketing and R&D," Journal of Product Innovation Management, 13, 3, (May), 191-215.
  • Hauser, John R., Duncan I. Simester, and Birger Wernerfelt (1996), "Internal Customers and Internal Suppliers," Journal of Marketing Research, 33, 3, (August), 268-280.
  • Urban, Glen L., Bruce Weinberg and John R. Hauser (1996), "Premarket Forecasting of Really-New Products," Journal of Marketing, 60,1, (January), 47-60. Abstracted in the Journal of Financial Abstracts, 2, 23A, (June) 1995. Winner of 1996 MSI Award for the most significant contribution to the advancement of the practice of marketing.
  • Hauser, John R., Duncan I. Simester, and Birger Wernerfelt (1994), "Customer Satisfaction Incentives," Marketing Science, 13, 4, (Fall), 327-350. Finalist, John D. C. Little Award for Best Article in the Marketing Sciences Literature, 1994.
  • Hauser, John R., Glen L. Urban, and Bruce Weinberg (1993), "How Consumers Allocate their Time When Searching for Information," Journal of Marketing Research,30, 4, (November), 452-466.
  • Hauser, John R. (1993), "How Puritan Bennett Used the House of Quality," Sloan Management Review, 34, 3, (Spring), 61-70. Reprinted in Taiwan Philips News (in Chinese), 23, 1, (Feb), 1994.
  • Griffin, Abbie and John R. Hauser (1993), "The Voice of the Customer," Marketing Science, vol. 12, No. 1, (Winter), 1-27. First-place, John D. C. Little Award for Best Article in Marketing Sciences Literature, 1993.
  • Griffin, Abbie and John R. Hauser (1992), "Patterns of Communication Among Marketing, Engineering, and Manufacturing -- A Comparison between Two New Product Teams," Management Science, vol. 38, No. 3, (March), 360-373.
  • Urban, Glen. L., John. R. Hauser, and John. H. Roberts (1990), "Prelaunch Forecasting of New Automobiles: Models and Implementation," Management Science, Vol. 36, No. 4, (April), 401-421. To be reprinted in Modeling for Management, Vol. 1, George P. Richardson, ed., Dartmouth Publishing Co., Hampshire England. (Honorable Mention, Best Article in Marketing Science Literature, 1990)
  • Hauser, John R. and Birger Wernerfelt (1990), "An Evaluation Cost Model of Consideration Sets," Journal of Consumer Research, Vol. 16, (March), 393-408.
  • Hauser, John R. and Birger Wernerfelt (1989), "The Competitive Implications of Relevant-Set/Response Analysis," Journal of Marketing Research, Vol. 26, No. 4, (November), 391-405.
  • Hauser, John R. and Don Clausing (1988), "The House of Quality," Harvard Business Review, Vol. No. 3, (May-June), 63-73. Reprinted in The Product Development Challenge, Kim B. Clark and Steven C. Wheelwright, eds., Harvard Business Review Book, Boston MA 1995. Reprinted in IEEE Engineering Management Review, 24, 1, Spring 1996. Translated into German and published in Hermann Simon and Christian Homburg (1998), Kunderzufriedenheit, (Druck and Buchbinder, Hubert & Co.: Gottingen, Germany).
  • Fader, Peter and John R. Hauser (1988), "Implicit Coalitions in a Generalized Prisoner's Dilemma," Journal of Conflict Resolution, Vol. 32, No. 3, (September), 553-582.
  • Hauser, John R. (1988), "Competitive Price and Positioning Strategies," Marketing Science, vol. 7, No. 1, (Winter), 76-91.
  • Hauser, John R. (1986), "Agendas and Consumer Choice," Journal of Marketing Research, Vol. 2,3, No. 2, (August), 199-212. (Includes unpublished appendix containing "Proofs of Theorems and Other Results." Finalist, 1991 O'dell Award.) Reprinted in Gregory S. Carpenter, Rashi Glazer, and Kent Nakamota (1997), Readings on Market-Driving Strategies, Towards a New Theory of Competitive Advantage, (Reading, MA: Addison-Wesley Longman ,Inc.)
  • Hauser, John R. and Glen L. Urban (1986), "Value Priority Hypotheses for Consumer Budget Plans," Journal of Consumer Research, Vol. 12, No. 4, (March), 446-462.
  • Eliashberg, Jehoshua and John R. Hauser (1985), "A Measurement Error Approach for Modeling Consumer Risk Preference," Management Science, Vol. 31, No. 1, (January), 1-25.
  • Hauser, John R., and Steven P. Gaskin (1984), "Application of the `DEFENDER' Consumer Model," Marketing Science, Vol. 3, No. 4, (Fall), 327-351. Reprinted (in French) in Recherche et Applications on Marketing, Vol. 1, April 1986, pp. 59-92.
  • Urban, Glen L., P. L. Johnson and John R. Hauser (1984), "Testing Competitive Market Structures," Marketing Science, Vol. 3, No. 2, (Spring), 83-112. Honorable Mention, Best Article in Marketing Science Literature, 1984.
  • Hauser, John R. (1984), "Consumer Research to Focus R&D Projects" Journal of Product Innovation Management, Vol. 1, No. 2, (January), 70.84.
  • Hauser, John R., and Steven M. Shugan (1983), "Defensive Marketing Strategy," Marketing Science, Vol. 2, No. 4, (Fall), 319-360. (Awarded Best Article in Marketing Science Literature, 1983).
  • Hauser, John R., and Kenneth J. Wisniewski (1982), "Application Predictive Test, and Strategy Implications of a Dynamic Model of Consumer Response," Marketing Science, Vol. 1, No. 2, (Spring), 143-179.
  • Hauser, John R., and Kenneth J. Wisniewski (1982), "Dynamic Analysis of Consumer Response to Marketing Strategies," Management Science, Vol. 28, No. 5, (May), 455-486. (Awarded Best Article in Marketing Science Literature, 1982).
  • Tybout, Alice M. and John R. Hauser (1981), "A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation," Journal of Marketing, Vol. 45, No. 3, (Summer), 81-101.
  • Hauser, John R., and Patricia Simmie (1981), "Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price," Management Science, Vol. 27, No. 2, (January), 33-56.
  • Hauser, John R., Frank S. Koppelman and Alice M. Tybout (1981), "Consumer-Oriented Transportation Service Planning: "Consumer Analysis and Strategies," Applications of Management Science, Vol. 1, 91-138.
  • Hauser, John R., and Steven M. Shugan (1980), "Intensity Measures of Consumer Preference," Operation Research, Vol. 28, No. 2, (March-April), 278-320.
  • Hauser, John R., and Frank S. Koppelman (1979), "Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness, Journal of Marketing Research, Vol. 16, No. 4, (November), 495-506.
  • Hauser, John R., and Glen L. Urban (1979), "Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior," Journal of Consumer Research, Vol. 5, (March), 251-262.
  • Koppelman, Frank S. and John R. Hauser (1979), "Destination Choice Behavior for Non-Grocery Shopping Trips," Transportation Research Record, No. 673, 157-165.
  • Hauser, John R. (1978), "Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice," Management Science, Vol. 24, No. 13, (September), 1331-1341.
  • Hauser, John R. (1978), "Testing the Accuracy, Usefulness and Significance of Probabilistic Models: An Information Theoretic Approach," Operations Research, Vol. 26, No. 3, (May-June), 406-421.
  • Hauser, John R. and Glen L. Urban (1977), "A Normative Methodology for Modeling Consumer Response to Innovation," Operations Research, Vol. 25, No. 4. (July-August), 579-619.
  • Hauser, John R., Scott Carr, Barbara Kahn, James Hess, and Richard Staelin (2002), "Marketing Science: A Strong Franchise with a Bright Future," Marketing Science, 21, 1, (Winter), invited editorial. Hauser, John R. and Birger Wernerfelt (1988), "Existence and Uniqueness of Price Equilibria in Defender," Marketing Science, Vol. 7, No. 1, (Winter), 92-93.
  • Hauser, John R. (1984), "Price Theory and the Role of Marketing Science," Journal of Business, Vol. 57, No. 1, (January), S65-S72.
  • Hauser, John R. (1980), "Comments on 'Econometric Models of Probabilistic Choice Among Products'," Journal of Business, Vol. 53, No. 3, Part 2, (July 1980), S31-S34. Papers in Edited Volumes
    • Hauser, John R. and Vithala Rao (2003),"Conjoint Analysis, Related Modeling, and Applications," Advances in Marketing Research: Progress and Prospects, Jerry Wind, Ed., forthcoming.
    • Dahan, Ely and John R. Hauser (2001), "Product Management: New Product Development and Launching," Handbook of Marketing, Barton Weitz and Robin Wensley, Eds, Sage Press, (June) 2002.
    • Hauser, John R. (1997), "The Role of Mathematical Models in the Study of Product Development," Proceedings of the 14th Paul D. Converse Awards Conference, University of Illinois, Champaign-Urbana, IL, 72-90.
    • Swanson, Derby A. and John R. Hauser (1995), "The Voice of the Customer: How Can You Be Sure You Know What Customers Really Want?," Proceedings of the 1st Pacific Rim Symposium of Quality Function Deployment, MacQuarie University, NSW Australia, February 15-17.
    • Little, John D. C., Leonard M. Lodish, John R. Hauser, and Glen L. Urban (1993), "Comment on `Marketing Science's Pilgrimage to the Ivory Tower' by Hermann Simon," in Research Traditions in Marketing, Gary L. Lilien, Bernard Pras, and Gilles Laurent, eds, (Kluwer), 45-51.
    • Hauser, John R. (1986), "Theory and Application of Defensive Strategy" in The Economics of Strategic Planning, Lacy G. Thomas, ed., (Lexington Books, D. C. Heath & Co.: Lexington, MA), 113-140. Reprinted by the Marketing Science Institute.
    • Hauser, John R. (1985), "The Coming revolution in Marketing Theory," in R. Russell, ed., Marketing in an Electronic Age, (Harvard Business School Press: Boston, MA), 344-363.
    • Hauser, John R. and Glen L. Urban (1984), "Consumer Durables: Actual Budgets Compared to Value Priority Model - Preliminary Results and Managerial Implications," Proceedings of the ESOMAR-Congress, Rome, Italy, (September). (Awarded Best Paper at Conference).
    • Hauser, John R., John H. Roberts and Glen L. Urban (1983), "Forecasting Sales of a New Consumer Durable: A Prelaunch Modeling and Measurement Methodology," Advances and Practices of Marketing Science, Fred S. Zufryden, ed., (The Institute of Management Science: Providence, RI), 115-128.
    • Hauser, John R., and Glen L. Urban (1982), "Prelaunch Forecasting of New Consumer Durables: Ideas on a Consumer Value-Priority Model," in A. D. Shocker and R. Srivastava, eds., Analytic Approaches to Product and Market Planning, Vol. 2, (Marketing Science Institute: Cambridge Massachusetts), 276-296.
    • Hauser, John R. (1982), "Comments on 'A Survey of Experimental Market Mechanisms for Classical Environments'," Research in Marketing, Supplement 1: Choice Models for Buyer Behavior, L. McAlister, ed., (JAI Press: Greenwich, CT), Spring, 49-56.
    • Hauser, John R. (1981), "Comments on 'Violations of Regularity and the Similarity Hypothesis by Adding Asymmetrically Dominated Alternatives to the Choice Set'," Proceedings of the Special Conference on Choice Theory, Joel Huber, ed., (Duke University: Durham, NC), June.
    • Hauser, John R., and Frank S. Koppelman (1979), "An Empirical Comparison of Techniques to Model Consumer Perceptions and Preferences," in A. D. Shocker, ed., Analytic Approaches to Product and Marketing Planning, (Marketing Science Institute: Cambridge, Massachusetts), 216-238.
    • Tybout, Alice M., John R. Hauser, and Frank S. Koppelman (1977), "Consumer-Oriented Transportation Planning: An Integrated Methodology for Modeling Consumer Perceptions, Preferences and Behavior," Advances in Consumer Research, Vol. 5, (Chicago, Illinois), October.
    • Hauser, John R. and Steven M. Shugan (1977), "Extended Conjoint Analysis with Intensity Measures and Computer Assisted Interviews: Applications to Telecommunications and Travel, " Advances in Consumer Research, Vol. 5, (Chicago, Illinois), October. Hauser, John R. and Frank S. Koppelman (1977), "Designing Transportation Services: A Marketing Approach." Proceedings of the Transportation Research Forum, (Atlanta, GA), October, 638-652.
    • Hauser, John R. and Peter R. Stopher (1976), "Choosing an Objective Function Based on Modeling Consumer Perceptions and Preferences," Proceedings of the International Conference on Cybernetics and Society, (Washington, D.C.), November, 26-31


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