| Место работы |
M.I.T.'s Sloan School of Management / Head of the Marketing Group
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Профессиональные интересы:
Virtual customer methods for rapid customer feedback via the web;
polyhedral methods and related theory and practice for conjoint analysis;
reinforcement learning for automated marketing;
metrics for new product development, for procurement, and for lean sustainment;
evaluating and managing the tiers of R,D&E;
customer satisfaction measurement and incentive systems; quality function deployment
and customer driven engineering;
market measurement, especially voice of the customer; marketing strategy, especially
positioning, pricing, and advertising strategy;
consumer behavior including information search, agendas, and market structure;
prelaunch forecasting and information acceleration for new products;
design and marketing of new products and services.
Публикации:
Texts
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Urban, G. L. and J. R. Hauser, Design and Marketing of New Products, Prentice-Hall,
Second Edition 1993.
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Urban, G. L., J. R. Hauser, and N. Dholakia, Essentials of New Product Management,
Prentice Hall, 1986.
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Hauser, J. R., Applying Marketing Management: Four Simulations, Scientific Press,
1986.
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Hauser, J. R., ENTERPRISE: An Integrating Management Exercise, Scientific Press,
1989.
Journal Publications
Toubia, Olivier, Duncan I. Simester, John R. Hauser, and Ely Dahan (2003),"Fast Polyhedral
Adaptive Conjoint Estimation," forthcoming, Marketing Science.
Dahan, Ely and John R. Hauser (2002), "The Virtual Customer," Journal of Product
Innovation Management, 19, forthcoming.
Hauser, John R. (2001), "Metrics Thermostat," forthcoming, Journal of Product Innovation
Management, 18, (May), Designated as lead article.
Simester, Duncan I, John R. Hauser, Birger Wernerfelt, and Roland Rust (2000), "Implementing
Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-experiments
in the United States and Spain," Journal of Marketing Research, 37, 1, (February),
102-112.
Hauser, John R. (1998), "Research, Development, and Engineering Metrics." Management
Science, 44, 12, December, 1670-1689.
Hauser, John R. and Gerry Katz (1998), "Metrics: You Are What You Measure!." European
Management Journal, 16, 5, (October), 516-528. Highlighted in "A Round-up of Important
Articles from Business Periodicals," in Mastering Management Review published by
the Financial Times.
Hauser, John R., Duncan I. Simester, and Birger Wernerfelt (1997), "Side Payments
in Marketing," Marketing Science, 16, 3, 246-255, Finalist, John D. C. Little Award
for Best Article in the Marketing Sciences Literature, 1997.
Urban, Glen L., John R. Hauser, William J. Qualls, Bruce D. Weinberg, Jonathan D.
Bohlmann and Roberta A. Chicos (1997), "Validation and Lessons from the Field: Applications
of Information Acceleration," Journal of Marketing Research, 34, 1, (February), 143-153.
Hauser, John R. and Florian Zeteyer (1997), "Metrics to Evaluate R,D&E," Research
Technology Management, 40, 4, (July-August), 32-38.
Griffin, Abbie, and John R. Hauser (1996), "Integrating Mechanisms for Marketing
and R&D," Journal of Product Innovation Management, 13, 3, (May), 191-215.
Hauser, John R., Duncan I. Simester, and Birger Wernerfelt (1996), "Internal Customers
and Internal Suppliers," Journal of Marketing Research, 33, 3, (August), 268-280.
Urban, Glen L., Bruce Weinberg and John R. Hauser (1996), "Premarket Forecasting
of Really-New Products," Journal of Marketing, 60,1, (January), 47-60. Abstracted
in the Journal of Financial Abstracts, 2, 23A, (June) 1995. Winner of 1996 MSI Award
for the most significant contribution to the advancement of the practice of marketing.
Hauser, John R., Duncan I. Simester, and Birger Wernerfelt (1994), "Customer Satisfaction
Incentives," Marketing Science, 13, 4, (Fall), 327-350. Finalist, John D. C. Little
Award for Best Article in the Marketing Sciences Literature, 1994.
Hauser, John R., Glen L. Urban, and Bruce Weinberg (1993), "How Consumers Allocate
their Time When Searching for Information," Journal of Marketing Research,30, 4,
(November), 452-466.
Hauser, John R. (1993), "How Puritan Bennett Used the House of Quality," Sloan Management
Review, 34, 3, (Spring), 61-70. Reprinted in Taiwan Philips News (in Chinese), 23,
1, (Feb), 1994.
Griffin, Abbie and John R. Hauser (1993), "The Voice of the Customer," Marketing
Science, vol. 12, No. 1, (Winter), 1-27. First-place, John D. C. Little Award for
Best Article in Marketing Sciences Literature, 1993.
Griffin, Abbie and John R. Hauser (1992), "Patterns of Communication Among Marketing,
Engineering, and Manufacturing -- A Comparison between Two New Product Teams," Management
Science, vol. 38, No. 3, (March), 360-373.
Urban, Glen. L., John. R. Hauser, and John. H. Roberts (1990), "Prelaunch Forecasting
of New Automobiles: Models and Implementation," Management Science, Vol. 36, No.
4, (April), 401-421. To be reprinted in Modeling for Management, Vol. 1, George P.
Richardson, ed., Dartmouth Publishing Co., Hampshire England. (Honorable Mention,
Best Article in Marketing Science Literature, 1990)
Hauser, John R. and Birger Wernerfelt (1990), "An Evaluation Cost Model of Consideration
Sets," Journal of Consumer Research, Vol. 16, (March), 393-408.
Hauser, John R. and Birger Wernerfelt (1989), "The Competitive Implications of Relevant-Set/Response
Analysis," Journal of Marketing Research, Vol. 26, No. 4, (November), 391-405.
Hauser, John R. and Don Clausing (1988), "The House of Quality," Harvard Business
Review, Vol. No. 3, (May-June), 63-73. Reprinted in The Product Development Challenge,
Kim B. Clark and Steven C. Wheelwright, eds., Harvard Business Review Book, Boston
MA 1995. Reprinted in IEEE Engineering Management Review, 24, 1, Spring 1996. Translated
into German and published in Hermann Simon and Christian Homburg (1998), Kunderzufriedenheit,
(Druck and Buchbinder, Hubert & Co.: Gottingen, Germany).
Fader, Peter and John R. Hauser (1988), "Implicit Coalitions in a Generalized Prisoner's
Dilemma," Journal of Conflict Resolution, Vol. 32, No. 3, (September), 553-582.
Hauser, John R. (1988), "Competitive Price and Positioning Strategies," Marketing
Science, vol. 7, No. 1, (Winter), 76-91.
Hauser, John R. (1986), "Agendas and Consumer Choice," Journal of Marketing Research,
Vol. 2,3, No. 2, (August), 199-212. (Includes unpublished appendix containing "Proofs
of Theorems and Other Results." Finalist, 1991 O'dell Award.) Reprinted in Gregory
S. Carpenter, Rashi Glazer, and Kent Nakamota (1997), Readings on Market-Driving
Strategies, Towards a New Theory of Competitive Advantage, (Reading, MA: Addison-Wesley
Longman ,Inc.)
Hauser, John R. and Glen L. Urban (1986), "Value Priority Hypotheses for Consumer
Budget Plans," Journal of Consumer Research, Vol. 12, No. 4, (March), 446-462.
Eliashberg, Jehoshua and John R. Hauser (1985), "A Measurement Error Approach for
Modeling Consumer Risk Preference," Management Science, Vol. 31, No. 1, (January),
1-25.
Hauser, John R., and Steven P. Gaskin (1984), "Application of the `DEFENDER' Consumer
Model," Marketing Science, Vol. 3, No. 4, (Fall), 327-351. Reprinted (in French)
in Recherche et Applications on Marketing, Vol. 1, April 1986, pp. 59-92.
Urban, Glen L., P. L. Johnson and John R. Hauser (1984), "Testing Competitive Market
Structures," Marketing Science, Vol. 3, No. 2, (Spring), 83-112. Honorable Mention,
Best Article in Marketing Science Literature, 1984.
Hauser, John R. (1984), "Consumer Research to Focus R&D Projects" Journal of Product
Innovation Management, Vol. 1, No. 2, (January), 70.84.
Hauser, John R., and Steven M. Shugan (1983), "Defensive Marketing Strategy," Marketing
Science, Vol. 2, No. 4, (Fall), 319-360. (Awarded Best Article in Marketing Science
Literature, 1983).
Hauser, John R., and Kenneth J. Wisniewski (1982), "Application Predictive Test,
and Strategy Implications of a Dynamic Model of Consumer Response," Marketing Science,
Vol. 1, No. 2, (Spring), 143-179.
Hauser, John R., and Kenneth J. Wisniewski (1982), "Dynamic Analysis of Consumer
Response to Marketing Strategies," Management Science, Vol. 28, No. 5, (May), 455-486.
(Awarded Best Article in Marketing Science Literature, 1982).
Tybout, Alice M. and John R. Hauser (1981), "A Marketing Audit Using a Conceptual
Model of Consumer Behavior: Application and Evaluation," Journal of Marketing, Vol.
45, No. 3, (Summer), 81-101.
Hauser, John R., and Patricia Simmie (1981), "Profit Maximizing Perceptual Positions:
An Integrated Theory for the Selection of Product Features and Price," Management
Science, Vol. 27, No. 2, (January), 33-56.
Hauser, John R., Frank S. Koppelman and Alice M. Tybout (1981), "Consumer-Oriented
Transportation Service Planning: "Consumer Analysis and Strategies," Applications
of Management Science, Vol. 1, 91-138.
Hauser, John R., and Steven M. Shugan (1980), "Intensity Measures of Consumer Preference,"
Operation Research, Vol. 28, No. 2, (March-April), 278-320.
Hauser, John R., and Frank S. Koppelman (1979), "Alternative Perceptual Mapping Techniques:
Relative Accuracy and Usefulness, Journal of Marketing Research, Vol. 16, No. 4,
(November), 495-506.
Hauser, John R., and Glen L. Urban (1979), "Assessment of Attribute Importances and
Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior,"
Journal of Consumer Research, Vol. 5, (March), 251-262.
Koppelman, Frank S. and John R. Hauser (1979), "Destination Choice Behavior for Non-Grocery
Shopping Trips," Transportation Research Record, No. 673, 157-165.
Hauser, John R. (1978), "Consumer Preference Axioms: Behavioral Postulates for Describing
and Predicting Stochastic Choice," Management Science, Vol. 24, No. 13, (September),
1331-1341.
Hauser, John R. (1978), "Testing the Accuracy, Usefulness and Significance of Probabilistic
Models: An Information Theoretic Approach," Operations Research, Vol. 26, No. 3,
(May-June), 406-421.
Hauser, John R. and Glen L. Urban (1977), "A Normative Methodology for Modeling Consumer
Response to Innovation," Operations Research, Vol. 25, No. 4. (July-August), 579-619.
Hauser, John R., Scott Carr, Barbara Kahn, James Hess, and Richard Staelin (2002),
"Marketing Science: A Strong Franchise with a Bright Future," Marketing Science,
21, 1, (Winter), invited editorial.
Hauser, John R. and Birger Wernerfelt (1988), "Existence and Uniqueness of Price
Equilibria in Defender," Marketing Science, Vol. 7, No. 1, (Winter), 92-93.
Hauser, John R. (1984), "Price Theory and the Role of Marketing Science," Journal
of Business, Vol. 57, No. 1, (January), S65-S72.
Hauser, John R. (1980), "Comments on 'Econometric Models of Probabilistic Choice
Among Products'," Journal of Business, Vol. 53, No. 3, Part 2, (July 1980), S31-S34.
Papers in Edited Volumes
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Hauser, John R. and Vithala Rao (2003),"Conjoint Analysis, Related Modeling, and
Applications," Advances in Marketing Research: Progress and Prospects, Jerry Wind,
Ed., forthcoming.
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Dahan, Ely and John R. Hauser (2001), "Product Management: New Product Development
and Launching," Handbook of Marketing, Barton Weitz and Robin Wensley, Eds, Sage
Press, (June) 2002.
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Hauser, John R. (1997), "The Role of Mathematical Models in the Study of Product
Development," Proceedings of the 14th Paul D. Converse Awards Conference, University
of Illinois, Champaign-Urbana, IL, 72-90.
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Swanson, Derby A. and John R. Hauser (1995), "The Voice of the Customer: How Can
You Be Sure You Know What Customers Really Want?," Proceedings of the 1st Pacific
Rim Symposium of Quality Function Deployment, MacQuarie University, NSW Australia,
February 15-17.
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Little, John D. C., Leonard M. Lodish, John R. Hauser, and Glen L. Urban (1993),
"Comment on `Marketing Science's Pilgrimage to the Ivory Tower' by Hermann Simon,"
in Research Traditions in Marketing, Gary L. Lilien, Bernard Pras, and Gilles Laurent,
eds, (Kluwer), 45-51.
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Hauser, John R. (1986), "Theory and Application of Defensive Strategy" in The Economics
of Strategic Planning, Lacy G. Thomas, ed., (Lexington Books, D. C. Heath & Co.:
Lexington, MA), 113-140. Reprinted by the Marketing Science Institute.
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Hauser, John R. (1985), "The Coming revolution in Marketing Theory," in R. Russell,
ed., Marketing in an Electronic Age, (Harvard Business School Press: Boston, MA),
344-363.
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Hauser, John R. and Glen L. Urban (1984), "Consumer Durables: Actual Budgets Compared
to Value Priority Model - Preliminary Results and Managerial Implications," Proceedings
of the ESOMAR-Congress, Rome, Italy, (September). (Awarded Best Paper at Conference).
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Hauser, John R., John H. Roberts and Glen L. Urban (1983), "Forecasting Sales of
a New Consumer Durable: A Prelaunch Modeling and Measurement Methodology," Advances
and Practices of Marketing Science, Fred S. Zufryden, ed., (The Institute of Management
Science: Providence, RI), 115-128.
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Hauser, John R., and Glen L. Urban (1982), "Prelaunch Forecasting of New Consumer
Durables: Ideas on a Consumer Value-Priority Model," in A. D. Shocker and R. Srivastava,
eds., Analytic Approaches to Product and Market Planning, Vol. 2, (Marketing Science
Institute: Cambridge Massachusetts), 276-296.
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Hauser, John R. (1982), "Comments on 'A Survey of Experimental Market Mechanisms
for Classical Environments'," Research in Marketing, Supplement 1: Choice Models
for Buyer Behavior, L. McAlister, ed., (JAI Press: Greenwich, CT), Spring, 49-56.
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Hauser, John R. (1981), "Comments on 'Violations of Regularity and the Similarity
Hypothesis by Adding Asymmetrically Dominated Alternatives to the Choice Set'," Proceedings
of the Special Conference on Choice Theory, Joel Huber, ed., (Duke University: Durham,
NC), June.
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Hauser, John R., and Frank S. Koppelman (1979), "An Empirical Comparison of Techniques
to Model Consumer Perceptions and Preferences," in A. D. Shocker, ed., Analytic Approaches
to Product and Marketing Planning, (Marketing Science Institute: Cambridge, Massachusetts),
216-238.
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Tybout, Alice M., John R. Hauser, and Frank S. Koppelman (1977), "Consumer-Oriented
Transportation Planning: An Integrated Methodology for Modeling Consumer Perceptions,
Preferences and Behavior," Advances in Consumer Research, Vol. 5, (Chicago, Illinois),
October.
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Hauser, John R. and Steven M. Shugan (1977), "Extended Conjoint Analysis with Intensity
Measures and Computer Assisted Interviews: Applications to Telecommunications and
Travel, " Advances in Consumer Research, Vol. 5, (Chicago, Illinois), October.
Hauser, John R. and Frank S. Koppelman (1977), "Designing Transportation Services:
A Marketing Approach." Proceedings of the Transportation Research Forum, (Atlanta,
GA), October, 638-652.
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Hauser, John R. and Peter R. Stopher (1976), "Choosing an Objective Function Based
on Modeling Consumer Perceptions and Preferences," Proceedings of the International
Conference on Cybernetics and Society, (Washington, D.C.), November, 26-31
Публикации на портале:
| Домашняя страница |
web.mit.edu/hauser/www |
| E-mail |
jhauser@mit.edu |
| Телефон |
(617) 253-2929 |
| Факс |
(617) 258-7597 |
| Адрес |
Sloan School of Management
Massachusetts Institute of Technology, E56-314
Cambridge, Massachusetts 02142
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